SOUTHWESTMICHIGAN

REGIONAL DEMOGRAPHICSFOR YOUR PERFECT LOCATION

POPULATION PEOPLE

2023Projection

785,832

2018Regional Estimate

782,010

2010Census

778,384

2000Census

774,616

Growth2018-2023

0.49%

Growth2010-2018

0.47%

Growth2000-2010

0.49%

75,177 264,085 134,120

43,222153,888 60,78751,431

Source: Pop-Facts Premier 2018, Claritas.

SOUTHWEST MICHIGAN

POPULATION

White Alone (81.77%)

Black/African American Alone (9.76%)

American Indian/Alaska Native Alone (0.59%)

Asian Alone (2.00%)

Native Hawaiian/Pacific Islander Alone (0.05%)

Some Other Race Alone (2.54%)

Two or More Races (3.30%)

Male (49.3%)

Female (50.7%)

0 to 17 (22.5%)

18 to 24 (10.9%)

25 to 44 (23.5%)

45 to 64% (25.8%)

65+ (17.3%)

RACE GENDER AGE

SOUTHWEST MICHIGAN

POPULATION

Source: Pop-Facts Premier 2018, Claritas.

311,583Total

Family &Non-Family

Households

$71,859AverageHousehold Income

$52,238Median

Household Income

SOUTHWEST MICHIGAN

HOUSEHOLDS AND INCOME

Source: Pop-Facts Premier 2018, Claritas.

SOUTHWEST MICHIGAN

COST OF LIVING

0.0 50.0 100.0 150.0 200.0 250.0 300.0

New York, NYSan Francisco, CA

Boston, MASan Diego, CA

Chicago, ILMinneapolis, MNNational Average

Austin, TXRochester, NY

Boise, IDAkron, OH

Grand Rapids, MIGreenville, SC

Peoria, ILDetroit, MIOmaha, NE

Huntsville, ALWinston-Salem, NC

Fort Wayne, INSpringfield, MO

Niles-Benton Harbor, MIKnoxville, TN

Kalamazoo-Portage, MI

Source: The Council for Community and Economic Research (C2ER) Cost of Living Index — 2018 Annual Average Data, Published January 2019.

SOUTHWEST MICHIGAN

EMPLOYMENT

Source: Michigan DTMB, Bureau of Labor Market Information and Strategic Initiatives, Local Area Unemployment Statistics (LAUS), April 2019. All estimates are preliminary. Data is not seasonally adjusted.

AREA LABOR FORCE EMPLOYED UNEMPLOYED JOBLESS RATE

Berrien County, MI 73,975 71,347 2,628 3.6%

Branch County, MI 19,736 19,100 636 3.2%

Calhoun County, MI 63,271 60,928 2,343 3.7%

Cass County, MI 24,836 23,912 924 3.7%

Kalamazoo County, MI 135,114 131,275 3,839 2.8%

St. Joseph County, MI 28,169 27,134 1,035 3.7%

Van Buren County, MI 35,927 34,511 1,416 3.9%

REGION 381,028 368,207 12,821 3.4%

Michigan 4,928,000 4,745,000 184,000 3.7%

United States 162,097,000 156,710,000 5,387,000 3.3%

SOUTHWEST MICHIGAN

TOP INDUSTRIES

Source: Michigan Department of Technology,Management & Budget Industry Census ofEmployment Wages (Quarter 3 2017).

INDUSTRY EMPLOYMENT SHARE

Manufacturing 22.71%

Health Care and Social Assistance 15.66%

Retail Trade 12.42%

Accommodation and Food Services 11.09%

Administrative and Waste Services 5.95%

Other Services (Except Public Administration) 4.65%

Construction 4.34%

Wholesale Trade 4.20%

Finance and Insurance 3.66%

Professional and Technical Services 3.49%

Agriculture, Forestry, Fishing and Hunting 3.44%

Transportation and Warehousing 2.69%

Educational Services 1.68%

Arts, Entertainment, and Recreation 1.57%

Real Estate and Rental and Leasing 1.23%

Information 0.70%

Management of Companies and Enterprises 0.39%

Unclassified 0.08%

Mining 0.05%

Utilities 0.02%

Source: Pop-Facts Premier 2018, Claritas.

SOUTHWEST MICHIGAN

CLASS OF WORKER

For-Profit Private Workers (70.67%)

Non-Profit Private Workers (10.46%)

Government Workers (10.30%)

Self-Employed Workers (8.40%)

Unpaid Family Workers (0.16%)

SOUTHWEST MICHIGAN

OCCUPATIONSOCCUPACTION COUNT EMPLOYMENT SHARE

Architecture/Engineering 7,362 2.09%

Arts/Design/Entertainment/Sports/Media 4,682 1.33%

Building Grounds/Cleaning/Maintenance 13,760 3.90%

Business/Financial Operations 12,599 3.57%

Community/Social Services 6,378 1.81%

Computer/Mathematical 6,271 1.78%

Construction/Extraction 13,239 3.75%

Education/Training/Library 20,680 5.87%

Farm/Fish/Forestry 3,482 0.99%

Food Preparation/Serving Related 22,046 6.25%

Health Practitioner/Technician 19,689 5.58%

Healthcare Support 9,760 2.77%

Installation/Maintenance/Repair 12,786 3.63%

Legal 2,330 0.66%

Life/Physical/Social Science 3,106 0.88%

Management 32,167 9.12%

Office/Administrative Support 44,040 12.49%

Production 40,367 11.45%

Protective Services 5,472 1.55%

Sales/Related 35,032 9.94%

Personal Care/Services 14,033 3.98%

Transportation/Material Moving 23,264 6.60%

Source: Pop-Facts Premier 2018, Claritas.

SOUTHWEST MICHIGAN

COMMUTE/TIME TO WORK

Source: Pop-Facts Premier 2018, Claritas.

23.12 Minutes is Average Travel Time to Work

Less than 15 minutes (36.0%)

15-29 minutes (39.6%)

30-44 minutes (15.5%)

45-59 minutes (4.5%)

60 or more minutes (4.3%)

COLLEGE/UNIVERSITY LOCATION TYPE ENROLLMENT

Albion College Albion, MI 4-year, Private 1,568

Andrews University Berrien Springs, MI 4-year, Private 1,704

Glen Oaks Community College Centreville, MI 2-year, Public 1,207

Kalamazoo College Kalamazoo, MI 4-year, Private 1,436

Kalamazoo Valley Community College Kalamazoo, MI 2-year, Public 8,316

Kellogg Community College Battle Creek, MI 2-year, Public 4,814

Lake Michigan College Benton Harbor, MI 2-year, Public 3,477

Southwestern Michigan College Dowagiac, MI 2-year, Public 2,330

Western Michigan University Kalamazoo, MI 4-year, Public 17,936

Total 42,788

College/University Total Enrollment within 2-Hour Driving Radius 326,561

Source: Institute of Education Sciences, National Center for Education Statistics, Fall 2017.

SOUTHWEST MICHIGAN

HIGHER EDUCATION ENROLLMENT

Source: Pop-Facts Premier 2018, Claritas.

SOUTHWEST MICHIGAN

EDUCATIONALATTAINMENT

Less Than 9th Grade (2.81%)

Some High School, No Diploma (6.59%)

High School Graduate or GED (30.48%)

Some College, No Degree (23.94%)

Associate’s Degree (9.84%)

Bachelor’s Degree (16.1%)

Master’s, Professional or Doctorate Degree (10.25%)

FOR FURTHER INFORMATION269.553.9588

www.southwestmichgianfirst.com

Founded in 1999 on the principle thatthe greatest force for change is a job,

Southwest Michigan First focuses its effortson the region comprised of the people and places

that make up the seven Michigan counties ofBerrien, Branch, Calhoun, Cass, Kalamazoo,

St. Joseph and Van Buren.