Southern Holiday Gift Guide Media Kit
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This is the media kit that explains our Southern Holiday Gift Guide for 2012.
Transcript of Southern Holiday Gift Guide Media Kit
Showcasing the community is what
Neighborhood Publishing has done
since 2008 with its signature product,
Lake Wedowee Life. In the course of
this journey we have realized our
neighbors need more than the lifestyle
magazine we publish six times a year.
Three years ago we started a special
edition for the holiday season, South-
ern Holiday Life. Highlighting local
events & artisans has been our focus
over the past few years along with giv-
ing our readers holiday stories, craft
ideas, recipes and decorating tips. This
year we are branching out to a re-
gional level by bringing in writers from all over Alabama and Georgia.
Our free print publication will be made available to the public in early Novem-
ber. We also post a digital edition that is available online. This digital issue has
interactive links on your advertisements that will direct our readers to your
website or Facebook page.
Something new we are also taking on this year is an online interactive gift
guide. Our Southern Holiday Gift Guide will be advertised in our print edition
and will feature unique gifts from Southern crafters & businesses. Our goal for
the gift guide to help bring more exposure to Southern writers/bloggers/
artisans and help build up your small business as well as ours.
Creator & Publisher of
Lake Wedowee Life
Friday Night Life &
Southern Holiday Life
General Manager
LEISEL CALDWELL
334.863.0932
Editor
KELLY CALDWELL
256.276.7959
Advertising Sales
LAVOY CALDWELL
334.863.0737
Writer/Photographer
AMANDA CAUSEY
404.216.5144
We have a few sample pages of our upcoming
Holiday Gift Guide included in this interactive me-
dia kit. Flip through and see how this format may
work for you and your small business.
Throughout the Gift Guide we will have holiday
projects, free printable downloads, holiday tips
written in collaboration with our Southern Blogger
team along with many other things to inspire you
through the holiday season.
We are excited to offer this Holiday Gift Guide for
all things Southern and help promote small busi-
nesses like us in the South. We hope that you
would like to be a part of this new venture and we
will help each other grow!
Works great with tablets & ipads!
Dimensions
7.5”W x 4.93”H or
3.7” W x 10” H
Kelly Caldwell
256.276.7959
Lavoy & Leisel Caldwell
334.863.0737 334.863.0932
Amanda Causey
404.216.5144
SouthernHolidayLife.com
@Holiday_Life
Format: 300 dpi, CMYK preferred for ads & advertorials. All product photos must be emailed in high res
format with web links for each product to [email protected]
Ad & Product deadline is October 10th.
Gift Guide Advertising Rates
7.5” x 10”
7.5” x 4.93”
FULL PAGE
$50
HALF PAGE
$30
Product Prices
1 item $15
2 items $ 30
1 Page $50
(up to 6 items)
2 Pages $100
(up to 12 items)
The problem with most photos taken during the holidays or
other special celebrations is that they don’t capture the special feeling of the season or event.
Here is a photo checklist, along with five tips to help you photograph your holiday season.
Don't be afraid to get up close. Almost every digital camera has a Magnify or Macro button that
lets you get close and create a much more interesting photo.
There's nothing wrong with pictures that are posed, but you can create variety by taking candid
shots of family and at social gatherings. Capture people while they’re engaged in conversation or as
they’re opening a gift. Keep your camera batteries charged up and your camera nearby so you can
catch spontaneous moments.
Try to tell a story. Don’t just photograph the opening of the gifts. Photograph the process of se-
lecting the gifts, wrapping them, and the mess that is left over after they are opened. This process is
called photojournalism and has been growing in popularity in photography over the years.
If you are shooting indoors during the day, make your portraits with your subjects standing near
a window or door instead of relying on the flash. The flash can cause red eye and give your subject a
harsh appearance.
Looking at rows of people staring at the camera and smiling at you head-on can be a bit boring.
If you want to take a photo of your family or friends, simply changing the angle and looking at a fa-
miliar scene from a new perspective can give it a brand new look.
Holiday Photography by Amanda Causey
How does Santa get in a home or apartment with
no chimney? He needs a magic key!
At our house we do not have a fireplace for Santa to
come down the chimney, and we can’t just leave the
door unlocked! For the past 5 years I have hung the
Santa Key that I made outside the front door on Christ-
mas Eve so that Santa can get into the house and de-
liver his gifts.
If you have a chimney, but are worried that Santa might
not be able easily fit without getting stuck, this would
also be a good alternative. I have designed a printable
exclusively for Southern Holiday Life. You can download
print your own by clicking the template to the right. I
have also included a “magic key” in case you cannot find
one. Enjoy!
Santa’s Magic Key
Blueberry pancakes are one of my favorite breakfast recipes and this breakfast would be great for
holiday mornings. Whenever blueberries are in season, I always pick as many as I can and put them
up for pancakes, muffins, and smoothies This recipe will make about 12 blueberry pancakes.
Ingredients:
2 cups all-purpose flour
2½ tsp baking powder
¼ tsp salt
1 Tbsp granulated sugar
3 eggs
2 cups milk
1 cup organic blueberries
(fresh or frozen)
2 Tbsp melted butter
(plus more butter for cooking)
Pre-heat your griddle to 375° or heat a nonstick sauté pan or
skillet over medium heat.
Sift together flour, baking powder, sugar and salt.
Beat the eggs thoroughly. Combine the milk and melted but-
ter, and add it to the beaten egg. Then add the liquid ingredi-
ents to the dry ingredients and mix gently until combined. Thin
the batter with a little additional milk if necessary, but don't
over mix!
Gently fold the blueberries into the batter.
Melt butter on the griddle or pan. It should foam and sizzle.
For each pancake, ladle ¼ cup of batter onto the griddle or
pan.
Cook until the tops of the pancakes are full of bubbles and the
bottoms are golden brown.
Flip the pancakes and cook until the tops are golden brown.
