Southern Exposure April 2011
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APRIL 2011 online publication of SEPPA Cover Art “Salvation” by Lora Yeater Janet Boschker Children in the Spring Jamie Hayes Hollywood Glam Mary Fisk-Taylor Wedding Trends Victoria Kelly Re-Frame
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Monthly Magazine
Transcript of Southern Exposure April 2011
APRIL 2011online publication of
SEPPA
Cover Art“Salvation” by Lora Yeater
Janet Boschker Children in the Spring
Jamie Hayes Hollywood Glam
Mary Fisk-Taylor Wedding Trends
Victoria Kelly Re-Frame
Chairman of the Board Kevin Newsome [email protected]
President Mary Alice Ross [email protected]
1st Vice-President Doug Peninger [email protected] 2nd Vice-President George Singleton [email protected]
Secretary/Treasurer Anthony Rumley [email protected]
Print Exhibition Chair Randy McNeilly [email protected] Executive Director Thomas McCollum [email protected]
Southern ExposureSouthern Exposure magazine is an
online publication of SEPPA and is published monthly.
EditorDoug Peninger
Ad Sales & Business ManagerThomas McCollum
Article & Ad Submission5th of each month
On-Line Publication1st of each month
SEPPA2712 Marcia Drive
Lawrenceville, GA 30044888-272-3711
www.4seppa.com
Acceptance of advertising does not carry with it endorsement by the publisher. Opinions expressed by Southern Exposure or any of its
authors does not neccesarily reflect the positions of the Southeastern Professional Photographers Association.
Delaware ***Don Engler Peggy Parkinson
District of Columbia ***Bob BlankenJoe Tessmer
Florida ***Dana Lunden Kaye Newsome
Georgia ***Sally Jackson Spencer Smith
Maryland ***Vanessa Ard David Corry
Mississippi/Alabama ***Darrell Ivy Gil Brady
North Carolina ***Karen Goforth Janet Boschker
South Carolina ***Clark Berry Greg Martin
Tennessee ***Eddie Lambert Barbara White
Virginia ***Sharon YounceRobert Holman
West Virginia ***Brent KepnerChristie Kepner
***state president representative
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Additional information of state events within the SEPPA Affiliate can be found using the state links below. Please
view their websites by clicking on the web address and you will be re-directed.
Delawarewww.delawarephotographers.com
District of Columbiawww.ppsgw.org
Floridawww.fpponline.org
Georgiawww.gppa.com
Marylandwww.marylandppa.com
Mississippi/Alabamawww.ppma.net
North Carolinawww.ppofnc.com
South Carolinawww.ppofsc.com
Tennesseewww.tnppa.com
Virginiawww.vppa.org
West Virginiawww.ppwv.org
SEPPA is a regionalaffiliate of
ProfessionalPhotographers of
America and hosts an annual
District Image Judging.To learn more about PPA,
click the PPA Logo.
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“Helter Skelter”by Richard Ramsey
The SEPPA Board of Governors, at the 2010 meeting in Franklin, TN,
approved the all new SEPPA Degree Program.
The Southeastern Photographic Fellowship
is now a reality!
You can earn your new SPF Degree in two categories.
The orange ribbon will be with a concentration in print credits.
The purple ribbon be with a concen-tration in service to the organzation.Both options will be completed with
education and or service credits.You may also, achieve both Degrees separately for a purple and orange
ribbon.
SEPPA will post the Credit Chart and submission forms at a later date.
Be sure to check back. All events, beginning
April 1, 2010will be eligible to submit for credit.
Happy April
The 2011 SEPPA convention has come and gone. On the five hour drive home, I had a lot of time to contemplate and remember
the wonderful experience in Athens.
A convention does not happen on its own. It takes a team. Every single person, from
print handlers, trade show personnel to the smiling faces handling registration, all are vital to the success of such an event. I thank each and every one of you for all of
your time and hard work.
This month, we welcome West Virginia to the SEPPA family. Along with it, the amaz-
ing cover art created by Lora Yeater. SEPPA is proud to have you as a member state and we look forward to serving you.
Take a few moments and look over the convention highlight photos. They are way
too fun! Plan now to be with us in 2013, when we will return to Athens.
We have four incredible articles this month.Jamie, Victoria, Janet and Mary are going
to make you stop and think!Get ready, get set, learn!
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Learn8 Victoria Kelly
Re-Frame
12 Mary Fisk - TaylorWedding Trends
16 Janet BoschkerChikdren & Springtime
18 Cover ArtistLora Yeater
22 Jamie HayesHollywood Glam
24 Kevin NewsomeReal Photographer
Attend1 East Coast School
14 The Lamarr School
20 Chicks who Click 21 Super Monday with PPA
25 Florida School
Shop Inside Cover Showcase
6 Millers
7 PhotoFlex
15 White House Custom Color
24 Academy Productions
34 Little Dreamers
35 CCI Lab
“Helter Skelter”by Richard Ramsey
thePagesSOUTHERN EXPOSURE
APRIL 2011
A photographer friend called me recently to let me know he’d had enough...it was the economy, he said, that was beating
him down and taking all the joy out of the career he had built so carefully over the last 30 years.
Now, mind you, there are days when I feel like my crystal ball has gone cloudy--but, as another friend of mine recently
declared...”I’m just not going to participate in all the negativity!”
I’m not suggesting that you start chanting or offering up incantations to the spirits, but I AM suggesting that you spend more of your mental energy looking at the positives instead
of the negatives.
My executive coach (who, in this instance, happens to be my husband) would call this a combination of positive affirmation
and re-framing.
Here are some of the things that I’m doing to maintain a positive attitude in this admittedly bumpy economy:
Victoria Kelly
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On the financial side of the business, I’m constantly checking the numbers...are my expenses remaining under control? Can I time my purchases for the studio a little bit
better? I want to take advantage of every vendor-offered discount that I can. I dropped the subscriptions to a couple of
magazines, re-assessed the cell phone plan for both the studio and my home and made a few other adjustments that don’t seem like a lot by themselves but that can add up to significant savings over the course of a year.
I’m forecasting my sales for my upcoming senior season with a little less “blue sky” than in the past. My financial planner is a fan of the economic talk shows...and while I won’t say that I enjoy them as much as I do a new episode of “Glee”, I’m paying attention to
the global economy.
I’ve lessened the frequency of chatting with acquaintances who are doom and gloom. Let’s face it...negativity just breeds more of the same. I want to surround myself with
people who have positive “can do” attitudes.
Instead of waking every morning with a feeling of impending disaster, take a few moments to re-frame those thoughts...you’ll be pleasantly surprised at
what a difference it will make in your outlook for the day.
I’m convinced that there will always be a market for photographers with the skill set of producing images with good lighting and posing...and in the
meantime I know I’m riding the rough seas of the economic downtown with a tight ship!
So...share your light...make someone smile...and remember the saying that goes...”we do not remember days...we remember moments.”
Today, give someone a moment they will remember.
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Mary Fisk-Taylor
I have spent a lot of time this year working on our wedding marketing and try-ing to make some changes. As I began to examine our past efforts and con-sider what to keep and what to reinvent I realized that I needed a lot more
information. I really needed to study wedding trends, wedding spending and the overall wedding market. I was surprised how much really great informa-
tion that I was able to find on-line and found it very valuable. So, I would like to share many of the facts that I discovered while searching the web.
Theknot.com and the Wedding Channel compiled most of this information after surveying 19,000 couples that were married in 2010.
It was very encouraging to read that 1 in 5 brides surveyed are spending more than $30,000 (not including the engagement ring or honeymoon) on their wed-dings and 12% of them are spending more than $40,000. This is great news for wedding photographers that market and cater to the higher end bride and groom. Many professionals expect this number to increase in 2011 and ab-solutely blossom in 2012. So, it is important to keep those large wedding col-lections and options on our price lists so that when those brides call we can
answer with the right products.
When the experts researched the most expensive wedding areas in the coun-try, the southeast made the list several times. Washington DC/Northern Virginia and Southern Florida were in the top 10 most expensive places to have a wed-ding coming in at a greater than $33,000 average. Baltimore, Maryland was in the top 15 with the average right at $30,000. New York, New Jersey and Phila-delphia topped the list closer to a $40,000 average. The following are some
great facts and information that I found on the internet:
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The following are some statistics and break-downs of the average wedding budget across the country. These facts and figures are a re-sult of the survey conducted by theknot.com:
Average Wedding Statistics
Wedding Dress Spend: $1,099
Percentage of Destination Weddings: 24%
Bride’s Age: 29
Groom’s Age: 31
Number of Guests: 141
Average Wedding Spend (on a per guest basis): $194
Number of Bridesmaids: 4
Number of Groomsmen: 4
Length of Engagement: 14 months
Most Popular Engagement Month: December (16%)
Most Popular Wedding Month: June (15%)
Most Popular Wedding Color: White/Ivory (43%)
ECONOMY
The Economy’s Decreasing Impact. Less than a third (31%) of brides said the economy affected their wedding budget – a decrease from 34% in 2009. However, when it does come to lowering the
wedding budget, one successful cost-cutting tactic used by brides is to trim the number of wedding guests – 141 was the average in 2010, compared with 149 in 2009. Despite the decrease in wedding guests, wedding standards weren’t affected, as the average wedding spend-per-guest remained
the same as it was in 2009 – $194.
BRIDE & GROOM SNAPSHOT
Couples Are Older and Cohabitating. Not only are couples older at the time of their wedding com-pared with previous years (29 for brides and 31 for grooms in 2010 versus 28 for brides and 30 for
grooms in 2009 and 2008), but more of them are living together prior to marriage – nearly three-quarters (74%) compared with 70% in 2009 and 2008.
LOCATION
More Destination Weddings. Destination weddings rose the past two years, with an increase of 20% since 2008. In fact, approximately 1 in 4 couples considered their wedding a destination wedding
in 2010. This, in turn, affected the percentage of guests needing overnight accommodations – 42% compared with 36% in 2008.
2010 Average Wedding Budget Breakdown Category 2010 National Average Spend
Overall Wedding (excluding honeymoon) $26,984Ceremony Site $1,393Reception Venue $12,124Reception Band $3,081Reception DJ $900Photographer $2,320Videographer $1,463Wedding Gown $1,099Florist/Décor $1,988Invitations $351Wedding Cake $540Ceremony Musicians $503Catering (cost per head) $61Wedding Day Transportation $667Favors $222Rehearsal Dinner $1,127Engagement Ring $5,392
Mary Fisk [email protected]
1-804-740-9307Twitter @maryfisktaylor
facebook - maryfisktaylor
Ahhhhh……..spring is here! Now back to the real me…….the one
who wants to make everything beautiful in my life. I am of course talking about my
longing to get out and dig in the dirt as the weather warms and the days get longer! Yes, I love to garden and I love thinking
about and planning what I will do each year to make my garden a better space to photograph children – my
favorite subjects! Let me share a few things I have discovered
over the years that have worked for me.
The garden is a canvas that is a work in prog-ress…. As with anything, some things work bet-ter than others, and especially in photography.
I love having the ability to step outside and have wonderful areas to work. It’s so conve-nient and gives me an edge over having to
go to clients’ homes where there may not be ideal locations. The starting point of course is to analyze your light and choose plants that work for the amount of sun that you get – there are many books dedicated to this subject, so I’m not going there, but will skip to the fun – tex-
ture and color. For me, I want to develop the areas that are part shade to shade, since that
is where I will want to shoot.
Janet Boschker
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Of course you want to choose evergreens as anchors and to give the garden some structure. My favor-ites: dwarf boxwoods – great for low hedges, they
are slow growing and low maintenance, suitable for establishing some nice leading lines. Dwarf gardenias – fragrant white floweres in the spring. Pay attention to the word dwarf unless you are interested in a lot of pruning., camelias - the camellias will be blooming
when nothing else is in winter, along with Lenten roses – great in shady areas, Lenten roses bloom February through May and have wonderful glossy leaves that stay green all year long. Easy to grow and drought
tolerant, they can be a bit pricy, but are well worth it.In Charlotte as in most of the south, drought is some-
thing we are all too familiar with, so finding plants that are drought tolerant is pretty important for a
low maintenance garden. There is a plant called the Cast Iron Plant – you may have noticed these broad
leafed plants growing at the airport in the parking deck area – that’s because they literally need no
attention whatsoever and will survive and thrive with little sun or water – and they are very attractive in por-traits – so if you have a dry, hot, shady area, rush out to the nursery and snap them up! Acuba and aralia
are good choices as well and survive on the hillside in my backyard in the shade – and they are interesting large leafed evergreens that work well in photogra-
phy. When you think about shade plants, hostas and ferns are usually what come to mind. I love the varie-gated hostas – but not in my photographs! Too busy! I much prefer the blue gray varieties and the giant size green on green. Ferns – my favorite is the evergreen
leather leaf fern – and the Queen fern is great in con-tainers, but is an annual in our area unfortunately.
Sedums are great perennials that are very drought tolerant and come in so many variet-ies of varying heights from ground cover to 3 feet and taller – they bloom at different time, my favorite is called Autum joy – a bluegreen
leaf that blooms in the autumn with a rusty red color.
A word about color… think about what you tell your clients in a clothing conference – warm
colors come forward and compete for your at-tention while cool colors receed……. The same is true in the garden, so all those wonderful yel-low, red and orange flowers are used sparingly – I really prefer the blues, purples and greens when I am selecting flowers – speedwell, lav-
ender, pansies, petunias all come in wonderful variations that are there but don’t take away from the subject. Another thing to consider is
to have planters that are lightweight and easily moved around to balance and add interest
where you want it.See you in the garden center!
Janet [email protected]
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Lora has been truly blessed with the gift of telling a story through the lens of a cam-era. What began as a love of capturing her own children has turned into a true passion in 2008 when she was able to start her own photography business,
Memories by Lora Yeater Photography.
Lora is a member of the Professional Photographers of West Virginia,
Professional Photographers of America, American Senior Photographers (ASP), and
Senior Photographers International (SPI).
She has been named West VirginiaPhotographer of the Year 2011, 2010, and 2008. This was a high honor for her the first time ever entering competition. She has
only competed four years and was able to earn her Masters of Photography Degree in the first three years of competition. During the years of 2010 and 2011, she has scored
perfect 100’s on three of her prints.
Lora has had great success in her few years of competing and plans to continue that quest in the years to come. She says “I enjoy entering competitions each year because I always strive to do my best and
am able to raise the bar higher and set significant goals for myself to achieve.”
“SALVATION”About the Art
Lora says, “I have always been intrigued by the West Virginia Penitentiary, this led me to
want to strive to do something different. While thinking about this, I came
up with the concept for ”Salvation.”
Note: Images chosen for the cover of Southern Exposure are first place, distinguished or
other award winners from the annual affiliated judging.
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This month I re-created a vintage Hollywood glamour head shot with
only three lights. I had the opportunity to speak with a friend
who shoots a lot of magazine editorial fashion and he told me
that the only difference between lighting a standard portrait and a more fashion forward image is
the type and placement of the fill light. With that in mind I give you
this month’s image.
First I started with a very large fill light, relative to the size of the main light I selected for the
face, positioned at a very low angle aimed up at the face. (photo1 shown with the accent light on too) I have seen this type of “under
light” used in current print ads. The only chal-lenge with using such a large fill light directly in front and under the camera was that I was
not able to shoot at a low camera angle, so to give me the look of shooting from a lower cam-
era position I had to raise the model. (thank goodness for my Hansen Fong Easy Steps, I really couldn’t live without them!)
(See the Set up photo)
photo 1
Jamie Hayes
photo 2 photo 3
set-up
I selected a small soft box for the main light to sculpt the face and create a soft but contrasty look. I also used a 5:1 light ratio and a Rembrandt lighting pattern to further enhance the contrast. (photo2)
To finish the shot I placed a small contrasty strip light to her side and back at a 45 degree angle for sepa-ration and to accent her hair, breasts, and the fur stole. (photo3)
For a touch of that old Hollywood warmth I lowered the shutter speed to 1/5 sec. allowing the halogen modeling light to influence and warm up the color temperature of the entire shot. I shot photo 4 to show how neutral the color temperature would be with the modeling light turned off thus effecting the overall
color temperature.
The background was left over Christmas tree lights hung over a paper background tube against a black fabric background. The size of the circles of confusion were controlled by the wider aperture.
Camera: Canon 1DS Mark IIILens: Canon 35-350 L Series 3.5-5.6 Zoom Lens
Exposure: 1/5 sec @ f/6.3 100 ISO RAW File Cap-ture and jpeg (for viewing purposes only)
Light Meter: Sekonic L-358Light Modifiers: Larson 4x6, 17x17 and 9x24 soft
boxesStrobe: Profoto Compact 600r
photo 1
Are you a “Real Photographer?”Kevin is featured each month as he gives us his latest rant.
Some things may hit home, some may be surprisingly poignant. When it’s all said and done, it’s just Kevin’s
opinion and he thought he should share it. We, at Southern Exposure, hope you will enjoy this month’s installment of
“A Few Moments With...”. This month,“Are You a Real Photographer?”.
(Click on the title, REAL PHOTOGRAPHER, and you will be linked to the video.)
Kevin Newsome
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