MEDIA KIT

Southern CrossPart of your Catholic family since 1867

THE

COMMUNICATING IN PRINT AND ONLINE

USAGE

Each issue contains stories and features about what’s happening in the Catholic community in Adelaide and surrounding regional areas.

The Southern Cross in digital and gloss printed versions The Southern Cross is South Australia’s Catholic newspaper serving communities across the State.

The Southern Cross is available in a digital format and a gloss newspaper format, with a core readership of approximately 10,000 through the distribution of the printed version to parishes, subscribers, Catholic hospitals, clubs and agencies.

The digital version is free online, distributed to school students through their family email addresses. Schools play a vibrant and important part in the life of a community. The Southern Cross covers Catholic school news, issues and special events of interest to students and their families. 20,000 digital copies are distributed to schools every month (except January).

The printed version is available in parishes throughout the State at a cost of $2 or is mailed direct to subscribers at a cost of $40 per year.

News articles updated regularly and available 24/7 at www.thesoutherncross.org.au

EDM sent to a network of 20,000 digitally, twice per month, directing readers to the website for more content.

Print edition distributed to over 350 locations each month (excluding January). 2 bumper edItions distributed in The Advertiser each year (Easter and Christmas)

PRINT

EDM

WEBSITE

50mm h x 257mm w

385mm h x 257mm w

150mm h w 151mm w

200mm h 257mm w

100mm h x 98mm w

200mm h x 151mm w

150mm h x 98mm w

120mm h x 257mm w100mm h x 257mm w

100mm h x 151mm w

PRINT ADVERTISING SPECS

FULL PAGE

FRONT PAGE STRIP

LANDSCAPE

CENTRE SPREAD

LARGE SQUARE

HALF PAGE HORIZONTAL

QUARTER PAGE

VERTICAL

SMALL SQUARE

SMALL PORTRAIT

LARGE STRIP

PRINT ADVERTISING OPPORTUNITIES

PRINT ADVERTISING RATES AND DEADLINES

ADVERTISING RATES*Casual Rates (All advertisements are full colour)

Front page strip $1,100

Full page $1,700

Half page horizontal $1,000

Large strip $790

Quarter page vertical $750

Centre spread $700

Large square $650

Small portrait $580

Landscape $450

Small square $360

FREQUENCY DISCOUNTS 5 insertions 5%

10 or more insertions 10%

POSITIONAL LOADING Page 3 50%

Pages 5 and 7 25%

Back page 30%

Guaranteed right hand page outside EGN 15%

INSERTS5000 copies $1500

DEADLINESEdition Dates Booking Deadline Complete Material In Parishes

2019February 15/01/19 22/01/19 03/02/19

March 11/02/19 18/02/19 03/03/19

April 22/03/19 29/03/19 14/04/19

May 15/04/19 23/04/19 05/05/19

June 13/05/19 20/05/19 02/06/19

July 11/06/19 17/06/19 30/06/19

August 15/07/19 22/07/19 04/08/19

September 12/08/19 19/08/19 01/09/19

October 09/09/19 16/09/19 29/09/19

November 14/10/19 21/10/19 03/11/19

December 22/11/19 29/11/19 15/12/19

Prices subject to change without notice Production costs of $200.00 + GST applies to advertisements built by Solstice Media Publication times and booking deadlines are subject to change*All rates quoted ex GST

WEBSITE ADVERTISING OPPORTUNITIES

WEBSITE ADVERTISING SPECIFICATIONS AND RATES

Ad type Home Page & News

Opinion & Features

Schools & Events

Cathcam & Video

Masthead Billboard $115 $70 $70 $70

Masthead Leaderboard $90 $55 $55 $55

Leaderboard $65 $35 $40 $40

Medium Rectangle $75 $40 $45 $45

Half Page $80 $55 $55 $55

WEBSITE ADVERTISING, PER MONTH

WEBSITE ADVERTISING SPECIFICATIONS

* Advertisements go live 2am on the 1st of the month until 2am on the first day of the next calendar month.

Ad type Desktop Mobile DPIMasthead Billboard 970 x 250px 320 x 50px 72

Masthead Leaderboard 728 x 90px 320 x 50px 72

Leaderboard 728 x 90px 320 x 50px 72

Medium Rectangle 300 x 250px – 72

Half Page 300 x 600px – 72

EDM ADVERTISING OPPORTUNITIES

EDM ADVERTISING RATES AND DEADLINES

Month Booking deadline

Complete material

Distribution Date

February 18/1/19 25/01/19 04/02/19

February 18/1/19 08/02/19 18/02/19

March 15/02/19 22/02/19 04/03/19

March 15/02/19 22/02/19 18/03/19

April 29/03/19 05/04/19 15/04/19

April 29/03/19 05/04/19 29/04/19

May 18/04/19 26/04/19 06/05/19

May 18/04/19 26/04/19 20/05/19

June 17/05/19 24/05/19 03/06/19

June 17/05/19 24/05/19 17/06/19

July 14/06/19 21/06/19 01/07/19

July 14/06/19 21/06/19 15/07/19

August 22/07/19 25/07/19 05/08/19

August 22/07/19 25/07/19 19/08/19

September 16/08/19 23/08/19 02/09/19

September 16/08/19 23/08/19 16/09/19

October 13/09/19 20/09/19 30/09/19

October 13/09/19 20/09/19 14/10/19

November 18/10/19 25/10/19 04/11/19

November 18/10/19 25/10/19 18/11/19

EDM SCHEDULE

EDM

Production cost of $200 + GST applies to ads built by Solstice Media.

Ad type Per month Dimensions (px) DPITop Banner + Bottom Banner $600 728 x 90 72

Medium Rectangle 1 $300 300 x 250 72

Medium Rectangle 2 $200 300 x 250 72

* EDM ads appear in 2 editions per month, based on same artwork per edition.

Distributed twice per month

SPECIFICATIONS RICH MEDIA SPECIFICATIONS

Print edition distributed to over 350 locations each month (excluding January). 2 bumper edItions distributed in The Advertiser each year (Easter and Christmas)

PRINT

IMAGE SUPPLY

HTML5 ADVERTISEMENTS

FLASH “CLICKTAG”* ADVERTISEMENTS

Column Widths2 98mm

3 151mm

5 257mm

IMAGE SUPPLYAll imagery & logos must be supplied in high resolution jpg, tif, eps. If specific colour is required for advert being built, please supply CMYK breakdown.

No spot colours.

FINAL ARTWORKSupplied in hi-res PDF with all fonts embedded/outlined. CMYK only. No spot colours. Black type must be 100%

black, not made up of CMYK.

DELIVERY METHODS Email press ready PDF to production@solsticemedia.com.au

WEBSITE MATERIAL SPECS

DIGITAL ACCEPTED FORMATS

• PNG, GIF, JPG, HTML/HTML 5, Third Party Vendor Tag

• RGB format

• Embedded video must be set to autoplay/mute

• No Flash

• Maximum file size 150KB

EDM ACCEPTED FORMATS

• Static PNG or JPG only

• Tracking URLs accepted

• No dynamic javascript

• Maximum file size 80KB

CREATIVE DEADLINES

Standard Creative (including third party vendor tags) must be submitted 5 working days prior to go live date.

Rich Media (including third party vendor tags) must be submitted 7 working days prior to go live date.

WEBSITE

• All HTML5 assets to be hosted externally

• Supply creative in individual ZIP files per creative size

• Recommended length is 15-30 seconds or less.

• Click through link must be properly implemented in the code, for example: getURL(clickTag,”_blank”) on (press) { getURL(clickTag,”_blank”) }

WEBSITE

• Click through links must open in a new tab or window

• Supply a backup .gif with all flash ads

• Supply on site click tags in one .txt file

EDM

• 728 x 90 static image (JPG or GIF) to be supplied with appropriate link

• Flash will not be accepted for EDM advertising - only image files can be served.

EDM

• 728 x 90 static image (JPG or GIF) to be supplied with associated click tag for the date/s the campaign is booked to run on the eDM

• Flash will not be accepted for EDM advertising - we can only serve image files

• Supply EDM specific click tags in seperate .txt files

For HTML5 creative guidelines, see:https://www.iab.com/guidelines/iab-display-

advertising-guidelines/

For further information please visit:https://support.google.com/richmedia/

answer/165130?hl=en

* Also referred to as Third Party Vendor tags

Test your ads prior to sending https://h5validator.appspot.com/dcm#/asset

ADVERTISING

EDITORIAL

08 8224 1622 | 0408 740 577 southerncross@solsticemedia.com.au

08 8210 8147 jbrinkworth@adelaide.catholic.org.au

Emma Barnes

Jenny Brinkworth

Southern CrossPart of your Catholic family since 1867

THE

southerncross.org.au