SOUTHEASTERN OKLAHOMA STATE UNIVERSITY GRAPHIC · 2019-07-18 · 6 Suese Oklahom Sae Uersity the...
Transcript of SOUTHEASTERN OKLAHOMA STATE UNIVERSITY GRAPHIC · 2019-07-18 · 6 Suese Oklahom Sae Uersity the...
TM
GRAPHICSOUTHEASTERN OKLAHOMA STATE UNIVERSITY
www.se.eduSTANDARDS
TM
- MAY 2018 -
DEPARTMENT OF UNIVERSITY MARKETING
2 Southeastern Oklahoma State University
Contents
Contents ........................................................................................................................................... 2Why is a Consistent Southeastern Visual Identity Important? ......................................................... 3The Southeastern Pillars Logo ......................................................................................................... 4The Southeastern Oklahoma State Signature ................................................................................... 5The Southeastern Oklahoma State University Seal ......................................................................... 6Official Southeastern Oklahoma State University Colors ............................................................... 7Protected Area .................................................................................................................................. 7Minimum Sizes ................................................................................................................................ 8Identity Typefaces ............................................................................................................................ 8Using The Southeastern Logo – Applications ................................................................................. 9Changing Lives, Today and Tomorrow ............................................................................................ 9Southeastern Oklahoma State University Logos | Non-Commercial Purposes ............................. 10
3Graphic Standards Manual
Why is a Consistent southeastern Visual identity important?The Southeastern Oklahoma State University Visual Standards Manual is a resource for all members of the South-eastern community and the vendors who work with the university. It is designed to ensure consistent and appro-priate use of the university’s visual identity.
Consistency is the number one factor for developing a successful brand identity. Southeastern’s logo and word marks are part of the university brand. For that graphic identity to retain its power, meaning and recognizability, the guidelines in this visual standards manual must be adhered to faithfully. Please give your close attention to the mandatory usage guidelines presented in this manual. The guidelines apply to both printed and electronic forms of the Southeastern Oklahoma State University visual identity. These guidelines do not apply to athletic marks. See the Athletic Logo and Graphic Standards and Style Guide.
The Southeastern academic or administrative programs may be co-branded with Southeastern athletics marks with the approval of the Department of University Marketing. University policy dictates that all printed and electronic material intended for external audiences must be developed and produced under the guidance of the Southeastern Department of University Marketing. Use of the logo must not deviate from the guidelines in this manual. Any visual effects applied to the logo in print, video or web mediums must be submitted to the Department of Univer-sity Marketing for approval.
The guidelines included in this manual represent official university policy related to any and all graphic repre-sentation of Southeastern and its programs. For additional information or further clarification of the university’s visual standards, please contact the University Advancement at (580) 745-3079 or [email protected].
TM
Dr. Kyle Stafford | Vice President of University Advancement | 580.745.3079 | [email protected]
4 Southeastern Oklahoma State University
the southeastern pillars logo
The roofed columns in the design represent the supreme institution of higher education upheld and sustained by the pillars of knowledge. The rising sun graphic element represents Southeastern’s historical designation as “The School of the Rising Sun”, a former institutional motto that grew out of a 1923 university fight song.
Ideal For:
• Almost all applications• All print applications• Engraving or embossing• Embroidery
Not Recommended For:
• Where name recognition is desired
The logo should not be reproduced less than 1/2 inch in size at its greatest width. The logo may be blind embossed or printed in Southeastern blue, gold, black or white on backgrounds that are darker than the equivalent of 50% black.
If material is printed in black and one additional color, then logo and signature should be printed in black or reversed.
All merchandise that includes the Southeaster Oklahoma State University name or logos must be approved through the SE Department of University Marketing, prior to submitting artwork or design to vendors for production. An officially licensed vendor must produce all Southeastern branded merchandise.
TM TM TM
TM TM
TM
5Graphic Standards Manual
the southeastern oklahoma state signature
The complete signature of the university gives name recognition to the logo and must appear on off-campus signage, advertisements and must be the first identifier of Southeastern in all printed documents.
Ideal For:
• The cover of all publications• Formal print applications• Where university recognition is required
Not Recommended For:
• Small online usage• Small application merchandising• Other small applications
The signature logo must appear as the first identifier of Southeastern in all official printed documents (including, but not limited to, letterhead, e-mail letterhead, electronic/Internet web sites, publications and reports, catalogs, handbooks and master plans) and on off-campus signage and non-athletic advertisements.
The signature logo should not be reproduced less than 1/2 inch in size at its greatest width. The logo may be blind embossed or printed in Southeastern blue, gold, black or white on backgrounds that are darker than the equivalent of 50% black.
If material is printed in black then logo and signature should be printed in black or reversed.
There should never be a deviation from the proportions and layouts shown here.
TM
TMTM
TM TM
6 Southeastern Oklahoma State University
the southeastern oklahoma state uniVersity seal
The Seal of Southeastern Oklahoma State University was designed, on paper, by Max McClendon, faculty member from the Art Department, for the 1987 investiture of President Larry Willliams. The seal is hexagon-shaped, with the six sides representing the six Oklahoma regional universities, and thus Southeastern’s membership in a statewide network of higher education. The words “Progress” and “Education” appear on the inside edge of the hexagon, indicating the University’s mission. Within the hexagon is a triangle, symbolizing the convergence of the Red, Blue, and Washita Rivers in this part of the state. Within the triangle are two iconic images of the Southeastern campus: Morrison Hall and a magnolia blossom. At the bottom of the seal, the year 1909 indicates when the University was founded.
The Southeastern seal is to be used only for official business of the university. It is designed to function as a stamp of validation and not as a logo.
Approved usage:
• Special resolutions• Diplomas• Commencement-related items• Official publications• Letters of certification• Transcripts• Grant applications• Course catalogs• Academic certificates• Legal documents• Pre-approved gifts (not for resale)
Non-approved usage:
• Stationery or forms• Business cards• Random program publications• Ads (print, web, television)• Signage• Materials that publicize a facility, event
or service• PowerPoint presentations• Merchandise available for sale• Web sites• Videos• Printed material: brochures, magazines,
newsletters, etc.
The university seal should not be reproduced less than 1/2 inch in size at its greatest width. The logo may be blind embossed or printed in Southeastern blue, gold, black or white on backgrounds that are darker than the equivalent of 50% black.
7Graphic Standards Manual
offiCial southeastern oklahoma state uniVersity Colors
Southeastern’s official colors are Royal Blue and Gold. When possible, use the Pantone Matching System (PMS) colors 2935 for blue and 109 for gold. The black used as an accent color is a pure black.
When using a grayscale palette, Blue will be represented by pure black or 85% pure black and Gold will be represented by 35% pure black. (see grayscale logo on page 5).
PMS 2935C=100, M=68, Y=4, K=0
R=0, G=93, B=166
PMS 109C=2, M=16, Y=100, K=0
R=251, G=208, B=8
BlackC=0, M=0, Y=0, K=100
R=0, G=0, B=0
GrayC=0, M=0, Y=0, K=35R=186, G=186, B=186
Pure WhiteC=0, M=0, Y=0, K=0
R=255, G=255, B=255
proteCted area
The protected area around any of the approved logos ensures that no other distracting graphic elements or typography interfere with its clarity and integrity.
The protected area will always be scaled symmetrically with the logotype. The depth of the protected area is equivalent to the height and width of the space where the gray dot is placed.
TM
TM
8 Southeastern Oklahoma State University
minimum sizes
The university logos have a minimum allowable size. In order to ensure clear reproduction and legibility, the marks may not be used any smaller than the sizes shown on this page. The art should be used at these minimum sizes only when necessary. It is preferred that they be used larger than shown on this page.
Vector files, or files with an .EPS extension, are to be used if the logo is needed for large-scale production.
identity typefaCes
Times New Roman
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Times New Roman Italic
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Times New Roman Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Times New Roman Bold Italic
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
TM
9Graphic Standards Manual
using the southeastern logo – appliCations
Brochures
The logo was designed with various usages in mind. The logo should appear in all university publications, whether print or electronic. It may also be used as identification on promotional items. Here are a few examples of how you might apply the logo.
The Pillars signature logo must appear on all official printed documents (including, but not limited to, letterhead, email letterhead, electronic/Internet websites, publications and reports, catalogs, handbooks and master plans) and on off-campus signage and advertisements.
Merchandise
All merchandise that includes the Southeastern name or logos must be approved through the Department of University Marketing, prior to submitting artwork or design to vendors for production. An officially licensed vendor must produce all Southeastern Oklahoma State University branded merchandise. The list of officially licensed vendors is available at www.SE.edu/dept/university-marketing/vendors. For any merchandise licensing questions, contact the Department of University Marketing at (580) 745-3079 or [email protected].
Office Forms
Stationery, memo forms, fax cover sheets, message pads, business cards, envelopes, etc… are available from SE Printing Services, (580) 745-2660 or www.se.edu/dept/ancillary-services/.
Customized Logos
The layout options for the Pillars logo with customized department name are shown. Contact the market-ing department for layout and design.
Aviation Sciences Institute
TM
10 Southeastern Oklahoma State University
Promotional Items
An approved vendor holding a standard or restricted license must produce items that bear any Southeastern mark intended for promotional purposes. Examples include, but are not limited to, departmental shirts, coffee mugs, key chains, sport mini-balls, towels, etc.
Retail Items
Items produced for resale (e.g., intended to be sold to the public), which bears any Southeastern mark, must be produced by an approved vendor holding a standard license. These items must strictly adhere to the identity guidelines set forth in this standards manual. Southeastern Oklahoma State University shall have the right to disallow the production of any promotional item deemed inappropriate.
southeastern oklahoma state uniVersity logos non-CommerCial purposes
For additional information regarding the use of Southeastern non-athletics logos, and for advice on and approvals for their use in non-commercial purposes, please contact the Department of University Marketing (580) 745-3079 or [email protected].
Contact us for:
• Questions about university visual identity standards• Permission to use the university identity marks• Production and/or approval of SE off-campus communications• Digital logo files• Including departmental logos
For athletics logos, please refer to the Athletic Graphic Standards and Style Guide.
Reproduction of any logos or wordmarks is prohibited without the approval of Southeastern Oklahoma State University and Learfield Licensing Partners.
For licensing information, please contact Learfield Licensing Partners at (317) 669-0808.
Page 1 learfield.trademarxonline.com
SOUTHEASTERN OKLAHOMA STATEUNIVERSITY
July 2018
The colors shown on this page have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. Consult current PANTONE Publications for accurate color. PANTONE® and other Pantone, Inc. trademarks are the property of Pantone, Inc. Portions© Pantone, Inc., 2018.COLOR INFORMATION
COLORS PANTONE® HTML RGB PROCESS
Blue 2935 005DA6 R:0 G:93 B:166 C:100% M:67% Y:4% K:1%
Gold 109 FFD100 R:255 G:209 B:0 C:0% M:10% Y:100% K:0%
Gray 20% Process Black C1C1C1 R:210 G:211 B:213 C:0% M:0% Y:0% K:20%
PRIMARY ATHLETIC MARKS
SOU75-00001 SOU75-00002 SOU75-00003 SOU75-00004
PRIMARY UNIVERSITY MARKS
SOU75-00088 SOU75-00089 SOU75-00090 SOU75-00091
SECONDARY UNIVERSITY MARKS
SOU75-00092 SOU75-00093 SOU75-00094 SOU75-00096SOU75-00095
Reproduction of any logos or wordmarks is prohibited without the approval of Southeastern Oklahoma State University and Learfield Licensing Partners.
For licensing information, please contact Learfield Licensing Partners at (317) 669-0808.
Page 2 learfield.trademarxonline.com
SOUTHEASTERN OKLAHOMA STATEUNIVERSITY
July 2018
The colors shown on this page have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. Consult current PANTONE Publications for accurate color. PANTONE® and other Pantone, Inc. trademarks are the property of Pantone, Inc. Portions© Pantone, Inc., 2018.COLOR INFORMATION
COLORS PANTONE® HTML RGB PROCESS
Blue 2935 005DA6 R:0 G:93 B:166 C:100% M:67% Y:4% K:1%
Gold 109 FFD100 R:255 G:209 B:0 C:0% M:10% Y:100% K:0%
Gray 20% Process Black C1C1C1 R:210 G:211 B:213 C:0% M:0% Y:0% K:20%
SOU75-00024
SOU75-00040
SOU75-00029
SOU75-00030
SOU75-00021
SOU75-00035
SOU75-00019
SOU75-00032
SOU75-00020
SOU75-00033
SOU75-00025
SOU75-00018 SOU75-00023
SOU75-00022SOU75-00026
SOU75-00034
SOU75-00027
SOU75-00038
SOU75-00028
SOU75-00039
SECONDARY ATHLETIC MARKS
Reproduction of any logos or wordmarks is prohibited without the approval of Southeastern Oklahoma State University and Learfield Licensing Partners.
For licensing information, please contact Learfield Licensing Partners at (317) 669-0808.
Page 3 learfield.trademarxonline.com
SOUTHEASTERN OKLAHOMA STATEUNIVERSITY
July 2018
The colors shown on this page have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. Consult current PANTONE Publications for accurate color. PANTONE® and other Pantone, Inc. trademarks are the property of Pantone, Inc. Portions© Pantone, Inc., 2018.COLOR INFORMATION
COLORS PANTONE® HTML RGB PROCESS
Blue 2935 005DA6 R:0 G:93 B:166 C:100% M:67% Y:4% K:1%
Gold 109 FFD100 R:255 G:209 B:0 C:0% M:10% Y:100% K:0%
Gray 20% Process Black C1C1C1 R:210 G:211 B:213 C:0% M:0% Y:0% K:20%
SECONDARY ATHLETIC MARKS (CONTINUED)
SOU75-00037 SOU75-00031 SOU75-00036
SOU75-00006
SOU75-00043
SOU75-00005
SOU75-00013
SOU75-00007
SOU75-00047 SOU75-00044
WORDMARKS
SOU75-00041SOU75-00008
SOU75-00050
SOU75-00009
SOU75-00011 SOU75-00012 SOU75-00042SOU75-00010
Reproduction of any logos or wordmarks is prohibited without the approval of Southeastern Oklahoma State University and Learfield Licensing Partners.
For licensing information, please contact Learfield Licensing Partners at (317) 669-0808.
Page 4 learfield.trademarxonline.com
SOUTHEASTERN OKLAHOMA STATEUNIVERSITY
July 2018
The colors shown on this page have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. Consult current PANTONE Publications for accurate color. PANTONE® and other Pantone, Inc. trademarks are the property of Pantone, Inc. Portions© Pantone, Inc., 2018.COLOR INFORMATION
COLORS PANTONE® HTML RGB PROCESS
Blue 2935 005DA6 R:0 G:93 B:166 C:100% M:67% Y:4% K:1%
Gold 109 FFD100 R:255 G:209 B:0 C:0% M:10% Y:100% K:0%
Gray 20% Process Black C1C1C1 R:210 G:211 B:213 C:0% M:0% Y:0% K:20%
WORDMARKS (CONTINUED)
SOU75-00053 SOU75-00049 SOU75-00045
SOU75-00059
SOU75-00055 SOU75-00061SOU75-00057
SOU75-00048 SOU75-00046
SOU75-00052SOU75-00051
SOU75-00058
SOU75-00054 SOU75-00060
SOU75-00056
SOU75-00062
BASEBALL MARK
Reproduction of any logos or wordmarks is prohibited without the approval of Southeastern Oklahoma State University and Learfield Licensing Partners.
For licensing information, please contact Learfield Licensing Partners at (317) 669-0808.
Page 5 learfield.trademarxonline.com
SOUTHEASTERN OKLAHOMA STATEUNIVERSITY
July 2018
The colors shown on this page have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. Consult current PANTONE Publications for accurate color. PANTONE® and other Pantone, Inc. trademarks are the property of Pantone, Inc. Portions© Pantone, Inc., 2018.COLOR INFORMATION
COLORS PANTONE® HTML RGB PROCESS
Blue 2935 005DA6 R:0 G:93 B:166 C:100% M:67% Y:4% K:1%
Gold 109 FFD100 R:255 G:209 B:0 C:0% M:10% Y:100% K:0%
Gray 20% Process Black C1C1C1 R:210 G:211 B:213 C:0% M:0% Y:0% K:20%
SOU75-00014
SOU75-00063
SOU75-00068
SOU75-00073
SOU75-00016
SOU75-00065
SOU75-00070
SOU75-00075
SOU75-00015
SOU75-00064
SOU75-00069
SOU75-00074
SOU75-00017
SOU75-00066
SOU75-00071
SOU75-00076
SOU75-00067
SOU75-00072
SOU75-00077
MASCOT MARKS
SPORT SPECIFIC MARKS
Reproduction of any logos or wordmarks is prohibited without the approval of Southeastern Oklahoma State University and Learfield Licensing Partners.
For licensing information, please contact Learfield Licensing Partners at (317) 669-0808.
Page 6 learfield.trademarxonline.com
SOUTHEASTERN OKLAHOMA STATEUNIVERSITY
July 2018
The colors shown on this page have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. Consult current PANTONE Publications for accurate color. PANTONE® and other Pantone, Inc. trademarks are the property of Pantone, Inc. Portions© Pantone, Inc., 2018.COLOR INFORMATION
COLORS PANTONE® HTML RGB PROCESS
Blue 2935 005DA6 R:0 G:93 B:166 C:100% M:67% Y:4% K:1%
Gold 109 FFD100 R:255 G:209 B:0 C:0% M:10% Y:100% K:0%
Gray 20% Process Black C1C1C1 R:210 G:211 B:213 C:0% M:0% Y:0% K:20%
SOU75-00078
SOU75-00083
SOU75-00080
SOU75-00085
SOU75-00079
SOU75-00084
SOU75-00081
SOU75-00086
SOU75-00082
SOU75-00087
SPORT SPECIFIC MARKS (CONTINUED)
VERBIAGE
Southeastern Oklahoma State University™Southeastern Oklahoma State™
SE Oklahoma State™Savage Storm™