SOUTHEAST ASIA B2C E-COMMERCE MARKET 2019€¦ · page 13charts southeast asia b2c e-commerce...

SOUTHEAST ASIA B2C E-COMMERCE MARKET 2019 PUBLICATION DATE: SEPTEMBER 2019

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-8 TABLE OF CONTENTS I PAGE 9 REPORT-SPECIFIC SAMPLE

CHARTS I PAGE 10 METHODOLOGY I PAGE 11 RELATED REPORTS I PAGE 12 CLIENTS I PAGE 13-14 FREQUENTLY ASKED QUESTIONS

PAGE 15 ORDER FORM I PAGE 16 TERMS AND CONDITIONS

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PRODUCT DETAILS Title:

Type of Product:

Category:

Covered Regions:

Covered Countries:

Language:

Formats:

Number of Charts:

Southeast Asia B2C E-Commerce Market 2019

Report

B2C E-Commerce

Southeast Asia

Indonesia, Vietnam, Thailand, Malaysia, Singapore, Philippines

English

PDF & PowerPoint

116

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QUESTIONS

ANSWERED

IN THIS REPORT

What is the projected size of the B2C E-Commerce market in Southeast Asia by 2025?

Which countries in Southeast Asia lead by online retail sales and growth rate?

Which B2C E-Commerce trends are prominent across the Southeast Asian markets?

Which devices, products, and payment methods do Southeast Asian online shoppers prefer?

Who are the leading E-Commerce market players in Southeast Asia?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

SOUTHEAST ASIA B2C E-COMMERCE MARKET 2019

ONLINE RETAIL SALES IN SOUTHEAST ASIA CONTINUE EXPANSION

Indonesia, the fourth most populous nation in the world, leads the Southeast Asia

region in online retail sales volume and is among the leaders in year over year sales growth.

One factor contributing to Indonesia’s continued leadership and online retail sales growth is

the expansion of smartphones to connect to the Internet. Well over half of all Internet

purchases in Indonesia last year were made through a mobile device. The other regional

leaders are Vietnam and Thailand, with Vietnam’s rapid growth leading to its sales

overtaking its neighbor this year or next, according to projections included in the yStats.com

report.

The fastest growing market in the region and one of the world’s leaders in online

retail sales growth is the Philippines, as the population of this multi-island nation connects

to the Internet through mobile device and begins to make purchases online. The rapidly

increasing penetration of Internet connections through smartphone is taking place in most

nations in the region other than Singapore, which the yStats.com report points out was

already a mature E-Commerce market and where computers still prevail in online shopping.

Another trend in online commerce in the developing nations of the region is social

commerce, as social media sites in some nations are a leading pathway to purchases. Seven

out of eight social media users in Thailand made a purchase through social site in one

month early this year

Southeast Asia has its own leading online merchants, as Singapore-based Lazada and

Shopee are among the top destinations for online shoppers in most nations of the region.

The yStats.com report also tells of local B2C E-Commence leaders in some nations, such as

Tokopedia in Indonesia and Lelong in the Philippines. China-based global online retailers

Alibaba and JD.com are expanding their offerings in the fast-growing Southeast Asia region

by partnering with local or regional merchants.


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MANAGEMENT SUMMARY

REGIONAL

B2C E-Commerce Sales, in USD billion, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2018e

& 2023f, and CAGR, in %, 2018e - 2023f

B2C E-Commerce Sales by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, in USD billion, 2015,

2018e & 2025f, and CAGR, in %, 2018e - 2025f

Top 10 Most Visited E-Commerce Platforms, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam,

Q1 2019

Top 10 Shopping Apps by Most Active Monthly Users, by Indonesia, Malaysia, Philippines, Singapore, Thailand and

Vietnam, Q1 2019

INDONESIA

3.1. OVERVIEW

B2C E-Commerce Market Overview, May 2019

3.2. TRENDS

Smartphone User Penetration, in % of Mobile Phone Users, 2015 – 2018

Breakdown of Devices Used to Access E-Commerce Websites, in % of E-Commerce Users, 2018e

M-Commerce Share of Total Retail E-Commerce Sales, in %, 2018

Breakdown of E-Commerce by Local and Cross-Border, According to Buyers and Sellers, in %, 2018e

Breakdown of E-Commerce Sales by Social Commerce and Retail E-Commerce, in USD billion, 2017 & 2022f

3.3. SALES & SHARES

Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f

Retail E-Commerce Sales, in USD billion, 2018 & 2023f

E-Commerce Share of Retail Sales, in %, 2019f

3.4. INTERNET USERS & ONLINE SHOPPERS

Internet Penetration, in % of Individuals, 2017 – 2022f

Breakdown of Frequency of Online Shopping, in % of Internet Users, March 2019

3.5. PRODUCTS

Top 3 Product Categories Purchased Online, in % of Online Shoppers, 2018

3.6. PAYMENT

Payment Methods Used in E-Commerce, in % of Online Shoppers, September 2018

3.7. DELIVERY

Breakdown of Main Drivers for Online Shopping, in % of E-Commerce Users, 2018e

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TABLE OF CONTENTS (1 OF 5)

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INDONESIA (CONT.)

3.8. PLAYERS

B2C E-Commerce Players Overview, May 2019

Most Used E-Commerce Websites, in % of Online Shoppers, 2018

Product Categories Purchased from the Top Local Online Shopping Websites, May 2018

VIETNAM

4.1. OVERVIEW

B2C E-Commerce Market Overview and International Comparisons, August 2019

4.2. TRENDS

Breakdown of Internet Traffic by Device, in %, 2018

Devices Used for Shopping Online, in % of Online Shoppers, 2018

Breakdown of Reasons to Use Social Media, in % of Social Media Users, September 2018

4.3. SALES & SHARES

B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2014-2017 & 2020f


Retail E-Commerce Sales, in USD billion, 2018e & 2023f

B2C E-Commerce Share of Total Retail Sales, in %, 2012-2017 & 2020f


Internet Penetration, in % of Population, 2017-2022f

Online Shopper Penetration, in % of Internet Users, 2018e

4.5. PRODUCTS

Product Categories Purchased Online, in % of Online Shoppers, 2018

4.6. PAYMENT

Breakdown of Payment Methods Used in Latest Online Purchase, in % Online Shoppers, 2018

Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016 & 2018

4.7. DELIVERY

Breakdown of Perceptions on Online Shopping, incl. Delivery-Related, in % Respondents, 2018

4.8. PLAYERS

Overview of B2C E-Commerce Players, August 2019

Top 10 B2C E-Commerce Websites, by Average Monthly Visits, in millions, Q2 2019

Websites Used for Online Shopping, in % of Online Shoppers, 2018

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THAILAND

5.1. OVERVIEW

B2C E-Commerce Market Overview and International Comparisons, May 2019

5.2. TRENDS

M-Commerce Sales, in USD million, and Penetration, in %, 2017-2021f

Share of Internet Users Who Consider Social Media as the Top Channel for Product Discovery, in %, and Share of

Online Shoppers Who Made Purchases via This Channel, in %, 2018

5.3. SALES & SHARES

Retail E-Commerce Sales, in USD billion, 2016, 2018e, 2025f

B2C E-Commerce Share of Total Retail Sales, in %, 2018


Internet Penetration, in % of Individuals, 2011 - 2018e

Number of Online Shoppers, in thousands, and Penetration, in % of Internet Users, by Location, Gender, and Age

Group, Q1 2017 & Q1 2018

5.5. PRODUCTS

Product Categories Purchased in E-Commerce, in % of Online Shoppers, Q1 2018

5.6. PAYMENT

Payment Methods Used in E-Commerce, by Number of Online Shoppers and Percentage of Online Shoppers, Q1

2017 & Q1 2018

5.7. DELIVERY

Breakdown of Positive Aspects of Lazada and Shopee, in % of Online Shoppers, May 2018

5.8. PLAYERS

Overview of E-Commerce Players, May 2019

Top 5 E-Commerce Players by Market Share, in %, 2018

MALAYSIA

6.1. OVERVIEW

B2C E-Commerce Market Overview and International Comparisons, June 2019

6.2. TRENDS

Cross-Border Online Shopper Penetration, in % of Online Shoppers, November 2018

Share of Online Shoppers Who Made Purchases via Social Media, in % of Online Shoppers, February 2019

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MALAYSIA (CONT.)

6.3. SALES & SHARES


B2C E-Commerce Share of Total Retail Sales, in % of Respondents, Q3 2018


Internet Penetration, in % of Individuals, 2013 - 2018

Online Shopper Penetration, in % of Internet Users, 2018

6.5. PRODUCTS

Product Categories Purchased in E-Commerce, in % of Online Shoppers, 2018

6.6. PAYMENT

Payment Methods Used in E-Commerce, in % of Online Shoppers, 2018

6.7. DELIVERY

Most Important Factors in E-Commerce Delivery, in % of Online Shoppers, 2018

6.8. PLAYERS

Overview of E-Commerce Players, June 2019

Top 10 E-Commerce Websites, by Average Monthly Visits, in millions, Q1 2019

SINGAPORE

7.1. OVERVIEW


7.2. TRENDS

Breakdown of Devices Used for Online Shopping, in % of Online Purchases, 2018

Cross-Border Online Shopper Penetration, in % of Adult Online Shoppers, May 2018

7.3. SALES & SHARE


Retail E-Commerce Sales, in USD billion, 2018e & 2023f

B2C E-Commerce Share of Total Retail Sales, in %, April 2019


Internet User Penetration, in % of Individuals, 2010 – 2018e

Online Shopper Penetration, in % of Internet Users, May 2018

7.5. PRODUCTS

Top 5 Product Categories Purchased Online, in % of Online Shoppers, 2018

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SINGAPORE (CONT.)

7.6. PAYMENT

Top 3 Payment Methods For Online Purchase, in % of Online Shoppers, January 2018

7.7. DELIVERY

Delivery-Related Options Encouraging Online Shopping, in % of Online Shoppers, 2018e

7.8. PLAYERS

Overview of B2C E-Commerce Players, June 2019

Top 10 E-Commerce Websites, by Average Monthly Visits, in thousands, Q1 2019

PHILIPPINES

8.1. OVERVIEW


8.2. TRENDS

Breakdown of Internet Traffic by Device, in %, 2018

Breakdown of Devices Used for Online Shopping, in % of Online Purchases, 2018

Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-

Border Shoppers Only, in %, May 2018

8.3. SALES & SHARES


B2C E-Commerce Share of Total Retail Sales, in %, 2018e


Internet Penetration, in % of Individuals, 2010 – 2018e

Breakdown of Frequency of Online Shopping, by Gender, in % of Online Shoppers, 2018e

8.5. PRODUCTS

Product Categories Purchased in E-Commerce, in % of Online Shoppers, July 2018

8.6. PAYMENT

Payment Account Ownership, incl. E-Money Account, in % of Adults, February 2018

8.7. DELIVERY

Breakdown of Reasons of Preference to Shop on Lazada and Shopee, in % of Online Shoppers, May 2018

8.8. PLAYERS

Overview of E-Commerce Players, June 2019

Top 10 E-Commerce Websites, by Average Monthly Visits, in millions, Q1 2019

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REPORT-SPECIFIC SAMPLE CHARTS


GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research

The reports are compiled based on secondary market research.

Secondary research is information gathered from previously published

sources. Our reports are solely based on information and data acquired

from national and international statistical offices, industry and trade

associations, business reports, business and company databases,

journals, company registries, news portals and many other reliable

sources. By using various sources we ensure maximum objectivity for all

obtained data. As a result, companies gain a precise and unbiased

impression of the market situation.

Cross referencing of data is conducted in order to ensure

validity and reliability.

The source of information and its release date are provided on

every chart. It is possible that the information contained in one chart is

derived from several sources. If this is the case, all sources are mentioned

on the chart.

The reports include mainly data from the last 12 months prior

to the date of report publication. Exact publication dates are mentioned in

every chart.

Definitions

The reports take into account a broad definition of B2C E-

Commerce, which might include mobile commerce. As definitions may

vary among sources, exact definition used by the source (if available) is

included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts, rankings,

line graphs and tables. Every chart contains an Action Title, which

summarizes the main idea/finding of the chart and a Subtitle, which

provides necessary information about the country, the topic, units or

measures of currency, and the applicable time period(s) to which the data

refers. With respect to rankings, it is possible that the summation of all

categories amounts to more than 100%. In this case, multiple answers were

possible, which is noted at the bottom of the chart.

Report Structure

Reports are comprised of the following elements, in the following

order: Cover page, preface, legal notice, methodology, definitions, table of

contents, management summary (summarizing main information

contained in each section of report) and report content (divided into

sections and chapters). When available, we also include forecasts in our

report content. These forecasts are not our own; they are published by

reliable sources. Within Global and Regional reports, we include all major

developed and emerging markets, ranked in order of importance by using

evaluative criteria such as sales figures.

Notes and Currency Values

If available, additional information about the data collection, for

example the time of survey and number of people surveyed, is provided in

the form of a note. In some cases, the note (also) contains additional

information needed to fully understand the contents of the respective data.

When providing information about amounts of money, local

currencies are most often used. When referencing currency values in the

Action Title, the EUR values are also provided in brackets. The conversions

are always made using the average currency exchange rate for the

respective time period. Should the currency figure be in the future, the

average exchange rate of the past 12 months is used.

METHODOLOGY OF OUR SOUTHEAST ASIA B2C E-COMMERCE MARKET 2019

Report Coverage

This report covers the B2C E-Commerce market in Southeast

Asia. The following countries were included: Indonesia, Malaysia,

Philippines, Singapore, Thailand, Vietnam. A broad definition of retail E-

Commerce used by some original sources cited in this report might

include both B2C and C2C E-Commerce.

The report contains relevant information about international

comparisons, market trends, B2C E-Commerce sales and shares, Internet

users and shoppers, products, payment methods, delivery and players.

Report Structure

The report starts with an overview of the regional E-Commerce

market and country comparisons in terms of criteria relevant to B2C E-

Commerce, such as sales and Internet penetration. The rest of the report

is divided into country chapters, presented in the descending order of

retail E-Commerce sales. Where no comparable E-Commerce sales figures

were available, other relevant criteria were used to rank the countries,

such as Internet and online shopper penetration rates.

Each country description starts with an overview of the market,

highlighting the overall B2C E-Commerce development.

Next, the “Trends” section includes an overview of market trends,

such as M-Commerce and cross-border online shopping. This information

was not available for each of the covered countries.

The section “Sales & Shares” covers the development of retail

B2C E-Commerce sales and E-Commerce’s share of total retail sales.

In the “Users & Shoppers” section, information about Internet

penetration and online shoppers is included, where available.

Afterwards, the section “Products” shows the leading product

categories purchased online. For some of the covered countries this

information was not available.

The next section, “Payment”, covers the payment methods most

used by online shoppers, where available.

Furthermore, the “Delivery” section covers information related to

delivery in B2C E-Commerce. This information was not available for each of

the covered countries.

Finally, the “Players” section includes information about the

leading B2C E-Commerce companies, including rankings of top online

shopping platforms by website visits, where available. For the top two

countries, also a text chart with a qualitative overview of competition was

included.


10

Vietnam B2C E-Commerce Market 2019 August 2019 € 750

Philippines B2C E-Commerce Market 2019 August 2019 € 750

Malaysia B2C E-Commerce Market 2019 August 2019 € 750

Singapore B2C E-Commerce Market 2019 August 2019 € 750

Thailand B2C E-Commerce Market 2019 July 2019 € 750

Indonesia B2C E-Commerce Market 2019 July 2019 € 750

Asia-Pacific Online Payment Methods 2019 February 2019 € 1,950

Asia-Pacific Top 10 Mobile Wallet Profiles 2019 March 2019 € 1,450

Asia-Pacific M-Commerce 2018 November 2018 € 750

Asia-Pacific Payment & E-Commerce Forecasts Snapshot 2018 September 2018 € 950

Asia-Pacific Cross-Border B2C E-Commerce 2018 September 2018 € 1,950

Asia-Pacific B2C E-Commerce Market 2018 June 2018 € 3,950

Global Mobile Payment Methods 2019 March 2019 € 1,950

Global Online Payment Methods 2019 March 2019 € 2,950

Global Alternative Online Payment Methods 2019 March 2019 € 1,950

North America Online Payment Methods 2019 February 2019 € 1,950

Latin America Online Payment Methods 2019 February 2019 € 1,950

Middle East and Africa Online Payment Methods 2019 February 2019 € 1,950

Central Asia & Caucasus B2C E-Commerce Market 2019: Kazakhstan, Azerbaijan, Georgia May 2019 € 950

CIS B2C E-Commerce Market 2019 May 2019 € 1,950

Africa B2C E-Commerce Market 2019 June 2019 € 1,950

Middle East B2C E-Commerce Market 2019 April 2019 € 2,450

North America B2C E-Commerce Market 2018 November 2018 € 950

Latin America B2C E-Commerce Market 2018 November 2018 € 1,950

Europe B2C E-Commerce Market 2018 September 2018 € 3,950

h

UPCOMING RELATED REPORTS

REPORT PUBLICATION

DATE PRICE*

China B2C E-Commerce Market 2019

India B2C E-Commerce Market 2019

Asia-Pacific B2C E-Commerce Market 2019

September 2019

September 2019

September 2019

€ 950

€ 950

€ 3,950


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SOUTHEAST ASIA B2C E-COMMERCE MARKET 2019€¦ · page 13charts southeast asia b2c e-commerce...

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