Summary Report SOUTH DELHI 30/01/2013 to 2/3/2013

DETAILS OF CUSTOMER CONTACTED THROUGH ACTIVITY

Days of Working

Nos. of villages covered

Total nos. of individual contacted

Game Conducted

Total Nos. of individual participated in games

185 47 8724 Arm Wrestling , Puzzles & Quiz 3948

8724

3948

Activity

Total Nos. of individual contacted

Total Nos. of individual played games

23 % of the total number of individual contacted participated in the games.

MASON DETAILSTotal Number of location/inspected areas

Nos. of Mason contacted

Nos. of mason with contact numbers

41 159 138Total number of mason contacted during the inspection site were 459. Out of 459,total number of mason which are into direct contact with the Dealer/retailers are 363.Association process with these masons should be initiated ASAP.

Cement Brand Nos. of Mason preferred the brandAmbuja 36

UltraTeck 9Shriultra 21

Binani 13Shriram

JK lakshmi 14Jangrodhak 17

Birla CementBangur 1

ACC 12JK 1

Rockstrong 6Neutral 1

Wonder cement 9Samrat

36

9

21

13

141

12

1

17

6

19

NumberAmbuja UltraTeck

Shriultra Binani

JK lakshmi Bangur

ACC JK

Jangrodhak Rockstrong

Neutral Wonder cement

Ambuja and Ultra Tech are the most preferred brand from Mason to be used in construction activity. Jk lakshmi was preferred by only 30 masons.Reasons for less attention:Less Dealer network.Less Branding and Positioning.In some areas the price factor also effects the sale .

NEW CONSTRUCTION SITE VISITS

Brand Nos. of construction sites using the brand

Ambuja 45

UltraTeck 8

Shriultra 16

Binani 17

JK lakshmi 11

Jangrodhak 15

Birla Cement 1

Bangur 1

ACC 9

Rockstrong 3

Neutral 3

Wonder cement 6

Total number of villages visited were-41

Total number of construction site visited-133

Number of brands used by the owner-12

CONVERSION RATENos. of villages

visitedNos. of

construction sites visited

Consumer who are using JK

lakshmi cement

Consumer who can/wants to switch to JK

lakshmi cement

Consumer who wants to remain

with their existing brand

Consumer who can take any

cement

41 133 11 34 100 01

11

34

100

1133

Consumer who are using JK lakshmi cement

Consumer who can/wants to switch to JK lakshmi cement

Consumer who wants to remain with their existing brand

Consumer who can take any cement

Interested retailers and Dealers

BrandNos. of construction sites using

the brandWants to convert into JK lakshmi

cement customer % of converstion posibilty

Ambuja 45 10 22

UltraTeck 8 0 0

Shriultra 16 5 31

Binani 17 1 6

JK lakshmi 11 0

Jangrodhak 15 1 7

Birla Cement 1 0

Bangur 1 0

ACC 9 3 33

Rockstrong 3 1 33

Neutral 3 2 67

Wonder cement 6 3 50

BRAND WISE CONVERSION RATE:

DEALERS AND RETAILERS DETAILS

Total Numer of shops visited Total number of retailers Total number of Dealers

184 20 164

The number of retailers and distributors are based upon the sales figure and the source of purchase.The sale of retailers are in between 100-500 bags.The retailers can buy product fro any of the dealers and the other shops in market as the margin factor and price of the product are very important for them.Mason and Contactor are into direct link with the retailersThey also belongs to the local community , so their network is very strong.

BAGS WISE SALE DETAILS OD DEALERS

0-200 200-500

500-1000

1000-3000

3000-5000

>50000

1020304050607080

10 11

26

77

32 28 Nos. of Dealers

Bag Sales

INTERESTED PARTIES (DEALERS AND RETAILERS)

Total number of shops visited-184.Total number of Retailers/Dealers shows interest in taking Dealership of JK lakshmi cement-82.The dealers/Retailers interested in taking dealership are into the cement trade.

Total Numer of shops visited Total number of retailers Total number of Dealers

Nos. of Retailers/dealers interested in taking

dealership

184 20 164 82