SOUTH AFRICAN SUPPLEMENTS INDUSTRY LANDSCAPE REPORT

PUBLISHED: FEBRUARY 2020

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HEALTHCARE INDUSTRY REPORT CLIENTS

The South African Supplements Industry Landscape Report (127 pages) provides a dynamic synthesis of industry research, examining the

local and global Supplements industry (including the impact of COVID-19) from a uniquely holistic perspective, with detailed insights into the

entire value chain – from manufacturing to retailing, market size trends, industry trends, industry drivers, and challenges, as well as pricing

analysis.

SOME KEY QUESTIONS THE REPORT WILL HELP YOU TO ANSWER:

For the Global Supplements Industry Section:

o What are the current market dynamics of the Global Supplements industry?

o What are the key markets within the Global Supplements industry?

o What are the Global Supplements industry trends, drivers, and challenges?

For the South African Supplements Industry Section:

o What are the current market dynamics (market size, market value, market volumes): 2014-2019 Actual, 2020-2024 Forecasts (including the impact of COVID-19)?

o What are the South African Supplements industry trends, drivers and challenges?

For the South African Supplements Manufacturer & Distributor Section:

o Who are the key manufacturing and distributor players in the South African Supplements industry?

For the South African Supplements Retail and Pricing Analysis Section:

o Who are the key retail players (retail pharmacies, in-store retail pharmacies, hospital-based pharmacies, general pharmacies, and specialists) in the South African Supplements

industry?

o What are the prices of popular OTC Supplements brands across South African retail outlets?

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REPORT OVERVIEW

127-page report filled with detailed charts, graphs, and insights

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SCREENSHOTS FROM REPORT

In 2019, Asia Pacific maintained their leadership position in

the global Dietary Supplements market, in terms of retail

sales. Asia Pacific’s retail sales totalled an estimated

US$31.8 billion in 2019, comprising approximately 48.9% of

global retail sales in the Dietary Supplements market, as

illustrated in the adjacent graph.

o In Asia Pacific, the growth of the Dietary Supplements market has been

attributed to an increasing ageing population in China, India, and Japan.

In addition, there has also been an increased awareness of Dietary

Supplements in China and India, which has also contributed to the

increase in sales in the regional market.

o Within the North American market, the second largest regional Dietary

Supplements market, retail sales totalled at approximately US$17.0 billion

in 2019, which comprised approximately 26.1% of global retail sales in the

Dietary Supplements market.

o The growth in the North American region is attributed to an increased

pace of consumer lifestyles and stress levels, which resulted in more

consumers opting for healthier dietary options along with an increased

usage of non-prescription medication to supplement their health. This has

been the main driver of growth in the North American Dietary

Supplements market.

o Moreover, the increased awareness regarding the nutritional enrichment

of Dietary Supplements in the region is predicted to stimulate growth in

the future.

o In terms of the European market, the Dietary Supplements market has

been influenced by the global health and wellness trend, which has been

driving sales growth in the region.

o Other key regional markets include Latin America with approximately

US$2.7 billion (3.2%), Australasia with approximately US$1.7 billion

(2.6%), and Middle East and Africa with approximately US$1.0 billion

(1.6%).

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SAMPLE FROM REPORTGLOBAL INDUSTRY: KEY REGIONAL MARKET OVERVIEW

Source: Euromonitor; MordorIntelligence; MordorIntelligence2; FlatIcon

1,034

1,667

2,748

2,801

7,974

17,020

31,847

65,091

0 10,000 20,000 30,000 40,000 50,000 60,000 70,000

Middle East and Africa

Australasia

Latin America

Eastern Europe

Western Europe

North America

Asia Pacific

World (TOT)

GLOBAL DIETARY SUPPLEMENTS RETAIL SALES, BY REGION: 2019 (IN US$ MILLION)

Continuing Popularity and Expansion of Cognitive

Supplements

o Nootropics, or cognitive enhancers, are set to continue to gain popularity

within the global Dietary Supplements market over the next year.

Following global trends, the South African Dietary Supplements market is

also expected to continue to be impacted by this growing trend.

o In essence, Nootropics are herbs, foods and supplements which enhance

brain power (such as memory and function amongst others) and offer

protective benefits (such as keeping the brain sharp as it ages).

o A few nootropic ingredients which are currently trending include Huperzine

A, phosphatidylserine, antioxidant vitamins, citicoline, Bacopa monnieri,

Ginkgo biloba, Omega 3’s, B-vitamins, and magnesium L-threonate,

amongst others.

o However, in 2020, this trend is set to grow and expand into other

categories and move beyond just catering for students looking for a

mental boost to assist them with exams. In particular, it is expected that

the market will witness an expansion into the mental health and sports

categories.

o Whilst the energy drinks and alertness segments are set to remain a large

market for a significant part of the supplements industry, consumers have

become more stressed and anxious than ever before, as lifestyles

become increasingly fast-paced. Currently, up to one in six of South

Africans are suffering from anxiety, depression and substance abuse.

o With the increase in mental health awareness and as the science behind

nootropic ingredients and ‘mood foods’ continues to expand, it is expected

that consumer interest and subsequent demand for foods and

supplements that enhance mood, aid relaxation, and enhance mental

performance (without the stimulant effects of caffeine) will increase in the

coming year.

o In addition, the interest in nootropic supplements has also started to grow

amongst athletes and particularly within e-sports (i.e. professional online

gaming), and market players have started to cater for these consumers.

o An example of this is X-Gamer, a Swedish energy supplement brand,

which recently launched in the South African market. This supplement is a

non-carbonated, powdered energy drink, which contains a 27 multi-

vitamin complex, nootropic amino acids, and no added sugar.

2020 | 8Source: Theeverygirl; Wholefoodsmagazine; Nutraingredients-usa; Nutraingredients; Iol; Menstuff; Lumina-intelligence; Image

SAMPLE FROM REPORT SA SUPPLEMENTS INDUSTRY: SA INDUSTRY TRENDS

o In terms of the local Dietary Supplements market, internet retailing has

more than doubled over the 2014-2019 period, from R42.6 million in 2014

to R111.9 million in 2019. As such, the growth and growth potential of

overall e-commerce in South Africa, and of this specific distribution

channel within the Dietary Supplements market, is thus expected to be a

significant driver of growth within the local Dietary Supplements market in

the near future.

Expanding E-Commerce Space

o The rising e-commerce space within the South African retail market is

expected to be a significant driver of growth of many market categories,

including the local Dietary Supplements market.

o Although South Africa’s e-commerce space remains relatively small in

comparison to the global e-commerce space, the market holds significant

potential for growth. E-commerce in South Africa has also made solid

progress within the local retail environment, especially in more rural areas

where the traditional distribution channels are too expensive. In addition,

traditional retailers have almost all taken on a web-presence to compete

with mail-order companies, with many outsourcing their delivery to another

service provider.

o South African online spend is currently forecast to grow at an annual

growth rate of 15% through to 2021, to represent 1% of the local retailer

sector as a whole. Furthermore, internet user penetration is currently at

47% and anticipated to grow to 60% by 2021, while mobile penetration is

at 65% and rising.

o In addition, a recent study by Ipsos has suggested that the number of

online buyers in the local market has increased significantly. According to

the study, 22% of internet users in South Africa currently shop online and

48% have shown potential of shopping online in the future. PayPal’s

regional director for South Africa and Israel has also stated that online

shopping in South Africa is likely to triple in the near future.

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SAMPLE FROM REPORT SA SUPPLEMENTS INDUSTRY: SA INDUSTRY DRIVERS

Source: Shopli; Export.gov; Euromonitor; Image

• Vital Brain Health and Concentration

• Vital Calcium Complex

• Vital Cod Liver Oil

• Vital Co-Enzyme Q10

• Vital Cranberry Complex

• Vital Dolomite Complex

• Vital Evening Primrose Oil

• Vital Eye Health

• Vital Pure Flaxseed Oil

• Vital Garlic and Parsley

• Vital Ginkgo Biloba

• Vital Hair, Skin and Nails

• Vital Iron Complex

• Vital Joints and Ligaments

• Vital Kelp

• Vital Kids Calcium Chewable

• Vital Lecithin

• Vital Liver Health

• Vital Magnesium Complex

• Vital Memory and Concentration

• Vital Men

• Vital Men 50 plus

• Vital Odourless Garlic

• Vital Omega 3

• Vital Omega 3 and 6

• Vital Omega 3, 6 & 9

• Vital Pure Salmon Oil

• Vital Selenium Complex

• Vital Women

• Vital Women 50 Plus

• Vital Zinc Complex

Established in 1947, Vital was one of the first health foods

companies in Africa and has since become a South African

household which has made it one of the top market leaders.

o Vital manufacturers a range of leading Vitamin and health Supplement

products in South Africa. Their ranges are exported internationally to 20

countries, including Western and Eastern Europe, the Far East, the

Middle East, North America, Australia, and Africa.

o The company prides itself in sourcing the best raw materials from

trustworthy suppliers. The respective suppliers are accredited through a

stringent world class sourcing approval process. In addition, Vital’s

manufacturing facilities are accredited by the British Retail Consortium

(BRC).

o In conjunction with its in-house team of experts, which is made up of

qualified chemists, pharmacists and dietitians, Vital ensures that stringent

and rigorous measures are put in place in order to ensure that the quality

and safety of their products are not compromised.

VITAL’S SUPPLEMENT BRANDS/PRODUCTS

2020 | 10Source: Vital; VitalKidsProd; Vital2; Image1; Flaticon

SAMPLE FROM REPORTSA MANUFACTURER & DISTRIBUTOR OVERVIEW: VITAL

BRAND AND SIZE

Bidomak Fe 200ml R61.00 R56.95 R57.95 R46.00 N/A

Caltrate 600 + D 60 tablets R175.00 R174.95 R149.95 R160.00 R175.99

Caltrate PLUS

Bone Health30 tablets R125.00 R124.95 R119.95 N/A R123.99

Caltrate PLUS

Calcium60 tablets R210.00 R209.95 R209.95 R209.99 R219.99

Centrum Adult 16 tablets R62.99 (Special) R67.95 R97.46 R69.99 R70.99

Centrum Omega-3 60 capsules R165.00 R164.95 R164.95 R168.99 R168.99

Centrum Select 50+ 60 tablets R284.00 (Special) R294.95 R279.95 R299.99 R307.99

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SAMPLE FROM REPORTSA SUPPLEMENTS PRICING ANALYSIS: SUPPLEMENTS PRICING ANALYSIS

This pricing analysis was conducted at retail stores during w/c 6 January 2020.

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TABLE OF CONTENTS

EXECUTIVE SUMMARY (3 Pages)

Global Industry Snapshot

SA Industry Snapshot

SA Industry Drivers and Challenges

1. GLOBAL SUPPLEMENTS INDUSTRY (16 Pages)

1.1 Global Industry Overview & Market Environment: Dietary Supplements

1.2 Global Key Markets: Dietary Supplements: Regional Overview: GLOBAL DIETARY SUPPLEMENTS RETAIL SALES, BY REGION: 2019 (IN US$ MILLION) (Graph)

1.3 Global Key Markets: Dietary Supplements: Asia Pacific

1.4 Global Key Markets: Dietary Supplements: North America

1.5 Global Key Markets: Dietary Supplements: Europe

1.6 Global Industry Overview & Market Environment: Sports Non-Protein Supplements

1.7 Global Key Markets: Sports Non-Protein Supplements: Regional Overview: GLOBAL SPORTS NON-PROTEIN SUPPLEMENTS RETAIL SALES, BY REGION:2019 (IN US$

MILLION) (Graph)

1.8 Global Industry Overview & Market Environment: Weight Loss Supplements: Regional Overview: GLOBAL WEIGHT LOSS SUPPLEMENTS RETAIL SALES, BY REGION:

2019 (IN US$ MILLION) (Graph)

1.9 Global Industry Trends

1.10 Global Industry Drivers

1.11 Global Industry Challenges

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TABLE OF CONTENTS

2. SOUTH AFRICAN SUPPLEMENTS INDUSTRY (31 Pages)

2.1 South African Industry Overview: Dietary-, Non-Protein Sports- & Weight Loss Supplements

2.2 South African Industry Environment: Dietary-, Non-Protein Sports- & Weight Loss Supplements

2.3 South African Industry Market: South African Supplements Market Definitions

2.4 South African Industry Market: South African Supplements Distribution Channel Definitions

2.5 South African Industry Market Size: Dietary Supplements Market (2014-2019: By Category): VALUE OF SA DIETARY SUPPLEMENTS MARKET BY CATEGORY: 2014-

2019 (IN ZAR MILLION) (Graph)

2.6 South African Industry Market Size: Herbal Dietary Supplements Market (2014-2019: By Sub-Category): VALUE OF SA HERBAL/TRADITIONAL DIETARY

SUPPLEMENTS MARKET BY SUB-CATEGORY: 2014-2019 (IN ZAR MILLION) (Graph)

2.7 South African Industry Market Size: Non-Herbal Dietary Supplements Market (2014-2019: By Sub-Category): VALUE OF SA NON-HERBAL/TRADITIONAL DIETARY

SUPPLEMENTS MARKET BY SUB-CATEGORY: 2014-2019 (IN ZAR MILLION) (Graph)

2.8 South African Industry Market Size: Sports Non-Protein Products and Weight Loss Supplements Market (2014-2019): VALUE OF SA SPORTS NON-PROTEIN

PRODUCTS MARKET: 2014 & 2019 (IN ZAR MILLION); VALUE OF SA WEIGHT LOSS SUPPLEMENTS MARKET: 2014 & 2019 (IN ZAR MILLION) (Graphs)

2.9 South African Industry Market Size: Supplements Market CAGR and Total Growth (2014-2019 & 2020*-2024*): SA SUPPLEMENTS MARKET CAGR AND TOTAL

GROWTH (IN PERCENTAGE) (Table)

2.10 South African Industry Market Size Forecast: Dietary Supplements Market (2019 vs 2024*: By Category): VALUE OF SA DIETARY SUPPLEMENTS MARKET: 2019 &

2024* (IN ZAR MILLION) (Graph)

2.11 South African Industry Market Size Forecast: Herbal Dietary Supplements Market (2019 vs 2024*): By Sub-Category: VALUE OF SA HERBAL/TRADITIONAL

DIETARY SUPPLEMENTS MARKET: 2019 & 2024* (IN ZAR MILLION) (Graph)

2.12 South African Industry Market Size Forecast: Non-Herbal Dietary Supplements Market (2019 vs 2024*: By Sub-Category: VALUE OF SA NON-

HERBAL/TRADITIONAL DIETARY SUPPLEMENTS MARKET**: 2019 &2024* (IN ZAR MILLION) (Graph)

2.13 South African Industry Market Size Forecast: Sports Non-Protein and Weight Loss Supplements Market (2019 vs 2024*): VALUE OF SA SPORTS AND NON-

PROTEIN PRODUCTS MARKET: 2019 & 2024* (IN ZAR MILLION); VALUE OF SA WEIGHT LOSS SUPPLEMENTS MARKET: 2019 & 2024* (IN ZAR MILLION) (Graphs)

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TABLE OF CONTENTS

2. SOUTH AFRICAN SUPPLEMENTS INDUSTRY (CONTINUED) (31 Pages)

2.14 South African Industry Market Size Forecast: Supplements Market Value (Forecast: 2020*-2024*: By Category): SA SUPPLEMENTS MARKET VALUE FORECAST BY

CATEGORY (IN ZAR MILLION) (Table)

2.15 South African Industry Market Volumes: Supplements Market (2014-2024*): RETAIL VOLUME OF SA SUPPLEMENTS MARKET BY SEGMENT (2014-2024*) (Table)

2.16 South African Industry Market Distribution: Vitamins and Dietary Supplement Market: CHANNEL DISTRIBUTION FOR VITAMINS AND DIETARY SUPPLEMENT

PRODUCTS: 2019 (IN PERCENTAGE) (Graph); CHANNEL DISTRIBUTION (2014 AND 2019) BY OUTLET TYPE (Table)

2.17 South African Industry Market Distribution: Sports Nutrition Products Market: CHANNEL DISTRIBUTION FOR SPORTS NUTRITION PRODUCTS: 2019 (IN PERCENTAGE)

(Graph); CHANNEL DISTRIBUTION (2014 AND 2019) BY OUTLET TYPE (Table)

2.18 South African Industry Market Distribution: Weight Management and Wellbeing Market: CHANNEL DISTRIBUTION FOR WEIGHT MANAGEMENT AND WELLBEING

PRODUCTS: 2019 (IN PERCENTAGE) (Graph); CHANNEL DISTRIBUTION (2014 AND 2019) BY OUTLET TYPE (Table)

2.19 South African Industry Trends

2.20 South African Industry Drivers

2.21 South African Industry Challenges

3. SOUTH AFRICAN SUPPLEMENTS MANUFACTURER & DISTRIBUTOR OVERVIEW (47 Pages)

3.1 Adcock Ingram: Overview

3.2 Adcock Ingram: Financial Performance: ADCOCK INGRAM GROUP AUDITED RESULTS (IN ZAR THOUSAND) (Table); ADCOCK INGRAM’S SEGMENTED REVENUE FROM

CONTRACTS WITH CUSTOMERS FOR THE YEAR ENDED 30 JUNE 2019 (IN ZAR MILLION) (Graph)

3.3 Adcock Ingram: Supplement Brands/Products

3.4 Ascendis Health: Overview

3.5 Ascendis Health: Financial Performance: ASCENDIS HEALTH GROUP UNAUDITED INTERIM RESULTS (IN ZAR THOUSAND) (Table); ASCENDIS HEALTH’S SEGMENTED

REVENUE FOR THE YEAR ENDED 30 JUNE 2019 (IN ZAR MILLION) (Graph)

3.6 Ascendis Health: Supplement Brands/Products

3.7 Brunel Laboratoria: Overview

3.8 Brunel Laboratoria: Supplement Brands/Products

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TABLE OF CONTENTS

3. SOUTH AFRICAN SUPPLEMENTS MANUFACTURER & DISTRIBUTOR OVERVIEW (CONTINUED) (47 Pages)

3.9 Herbalife Nutrition: Overview

3.10 Herbalife Nutrition: Financial Performance: HERBALIFE FINANCIAL RESULTS (IN US$ MILLION) (Table); NET SALES FOR HERBALIFE NUTRITION FOR THE NINE MONTHS

ENDED 30 SEPTEMBER 2019 (IN US$ BILLION) (Graph)

3.11 Herbalife Nutrition: Supplement Brands/Products

3.12 Mannatech: Overview

3.13 Mannatech: Supplement Brands/Products

3.14 Pfizer: Overview

3.15 Pfizer: Financial Performance: PFIZER’S THIRD QUARTER 2019 RESULTS (IN US$ MILLION) (Table); PFIZER’S TURNOVER FOR THE NINE MONTHS ENDED 30 SEPTEMBER

2019 (IN US$ BILLION) (Graph)

3.16 Pfizer: Supplement Brands/Products

3.17 Proctor & Gamble: Overview & Supplement Brands/Products

3.18 Proctor & Gamble: Financial Performance: PROCTER & GAMBLE’S ANNUAL REPORT (IN USD MILLION) (Table); PROCTOR & GAMBLE’S NET SALES FOR THE YEAR

ENDED 30 JUNE 2019 (IN US$ BILLION) (Graph)

3.19 SA Natural Products: Overview

3.20 SA Natural Products: Supplement Brands/Products

3.21 Sanofi: Overview

3.22 Sanofi: Financial Performance: SANOFI FINANCIAL RESULTS (IN EUR MILLION) (Table); CONSUMER HEALTH NET SALES BY CATEGORY FOR THE NINE MONTHS ENDED 30

SEPTEMBER 2019 (IN EUR MILLION) (Graph)

3.23 Sanofi: Supplement Brands/Products

3.24 Vital: Overview

3.25 Vital: Supplement Brands/Products

3.26 South African Supplements Manufacturers & Distributors: Other

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TABLE OF CONTENTS

4. SOUTH AFRICAN SUPPLEMENTS RETAIL & PRICING ANALYSIS (17 Pages)

4.1 SOUTH AFRICAN SUPPLEMENTS RETAIL ANALYSIS (CONTINUED) (7 Pages)

4.1.1 South African Retail Overview: NUMBER OF STORES PER PHARMACY: 2019 (Graph); SUPPLEMENTS PRODUCT PRICE ANALYSIS 2020 (Table)

4.1.2 Clicks: Overview: CLICKS RETAIL CATEGORY CONTRIBUTION FOR THE YEAR ENDED 31 AUGUST 2019 (IN PERCENTAGE) (Graph)

4.1.3 Dis-Chem: Overview: DIS-CHEM REVENUE FROM CUSTOMER CONTRACTS SPLIT BY CATEGORY FOR THE YEAR ENDED 28 FEBRUARY 2019 (IN PERCENTAGE) (Graph)

4.1.4 Medicare: Overview

4.1.5 Other South African Retailers

4.2 SOUTH AFRICAN SUPPLEMENTS PRICING ANALYSIS (10 Pages)

4.2.1 Pricing Analysis: Dietary Supplements – A. Vogel Multiforce Alkaline Powder, A. Vogel Multiforce Alkaline Powder Mango, A. Vogel Multiforce Alkaline Powder

Lemon, Activo Plusssz Iron, ActivoVite, ActivoVite Multivitamin & Mineral, Adcock PPI-GAP, Adcock SSRI-GAP, Adcock STATIN-GAP, Arthrochoice Advanced,

Arthrogaurd Everyday Joint Protection and Support, Arthrogaurd Everyday Join Repair, Antistax, Bettaway Zinc, Bidomark Fe, Caltrate 600 + D, Caltrate PLUS

Bone Health, Caltrate PLUS Calcium, Centrum Adult, Centrum Omega-3, Centrum Select 50+, Chela-Fer, Chela-Mag, Chela-Preg Trimester 1, Chela-Preg

Trimester 2, Chela-Preg Trimester 3, Essential Extreme, Flora Force Turmeric, Flora Force Turmerynne, Herbaforce Rescue Remedy, Housebrand Omega 3

Concentrate, Lifegain Advanced Vanilla, MenaCal 7. Calcium, MenaCal 7. Joint Everyday, Ocuvite Complete, Ocuvite Letein, OsteoEze Acute, OsteoEze Gold,

OsteoEze MSM, OsteoEze Platinum, Pro-Oxidan, RadiCal Cal/Mag Complex, Slow-Mag, THRESHHold Real MSM, Vitaforce Nutri-B Advanced, Vital Co-

Enzyme Q10, Vital Garlic & Parsley, Vital Flaxseed Oil, Vital Magnesium Complex, Vital Zinc Complex – Comparative pricing at Clicks, Dis-Chem, Medicare,

MediRite, and Pick n Pay Pharmacy

4.2.2 Pricing Analysis: Sport Non-Protein Supplements - , Bioplus Booster, Bioplus Effervesent Tablets, Bioplus Syrup, Centrum Active, Matla Energy Formula,

Turbovite Blast, Vita-thion Granules Sachets – Comparative pricing at Clicks, Dis-Chem, Medicare, MediRite, and Pick n Pay Pharmacy

4.2.3 Pricing Analysis: Weight Loss Supplements - Solal CLA – Comparative pricing at Clicks, Dis-Chem, Medicare, MediRite, and Pick n Pay Pharmacy

2020 | 17

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