South Africa Cosi

Globalization

By: Jordan Sack

Marketing Mix• Product: Food• Place: South Africa• Price: Affordable• Promotion: Coupons, TV commercials and Deals

Cosi• Così is a guest-centered and performance-based restaurant• More than 100 restaurants in 16 states• Profit has been increasing since 1996• Sell: sandwiches, melts, salads, pizza, soups, breakfast, coffee,

and desserts

Economic Factors • South Africa has a mixed economy• Abundant supply of resources and it is well-developed

financial• Exchange rate: 0.12 us dollars• Minimum wage: 2.00$ (International dollars)• Unemployment rate is high• Poverty is a big problem

Political Factors• Constitutional democracy• Their laws were based off the English laws• Trade alliances: Germany, the United States, China, Japan, the

United Kingdom and Spain.• Trade is constantly increasing

Technological Factors• South Africa’s technology is the same as United States• Majority of the people use cell phones, TV's, computers to

run their businesses and for their daily lives.• High quality advancements and machines make improvement

possible

Cultural Factors• Has many different cultures• Eleven official languages• The majority of people speak and understand English

• Holidays: Human Rights Day- March 21st, n April 27th -Freedom Day, May 1st- labor day.

• Each of the different culture groups has its own specific expressive forms of social propriety and respect.

• Taboos: – It is considered very impolite to walk over someone's legs.– You are not supposed to smell food that is cooking on the stove, it's

considered dirty

Cultural Factors con’t– When greeting someone, raise your left hand to indicate friendship

and peace. – Do not leave food on your plate when you have finished eating. – Do not touch someone’s arm or stand too close to someone. – Do use either both hands or your right hand to give or receive a

present, and open your gift immediately.