Sources of innovation presentation
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14-Sep-2014 -
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Transcript of Sources of innovation presentation
Sources of InnovationTechniques for structured idea
generation
Steve Baty@docbaty
Meld Studios
Innovation | ɪnəәˈveɪʃ(əә)n | noun the action or process of innovating.‣ the alteration of what is established, 1553‣ a rebellion or insurrection, 1726‣ a new method, idea, product etc
Innovation We can think of two main types of innovation:
• Incremental - small changes to the concept to improve some aspect of it without changing its basic shape
• Disruptive - a change to the concept itself. A new way of addressing a problem or need.
steve baty
Who do you know?
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Your customers, and their context
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Your near customers
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Some people don’t like you at all...
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Who are you really designing for...?
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Who are you really designing for...?
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What do people value, that you don’t provide?
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Habits can be encouraged and leveraged
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The comforts of home...
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Be extreme. Be bold. Think big
thank youSteve Baty
www.meldstudios.com.au@wearemeld