PARALLEL PROJECTION PROJECTION MAPPING METHODS OF PROJECTION PARALLEL PROJECTION.
Source: Ad Age; Morgan Stanley Research; Apple, 2010; projection by iSuppli
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Transcript of Source: Ad Age; Morgan Stanley Research; Apple, 2010; projection by iSuppli
Source: Ad Age; Morgan Stanley Research; Apple, 2010; projection by iSuppli
What You Need to Know About the iPad
Chart 1: iPad Sales TrajectoryApple is expected to sell almost 13 million iPads this year.
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Day 1 Day 7 Day 30 Day 60 Day 108 2010 End ofYear Projection(April 3) (April
10)(May 3) (June 3) (July 20)
Units sold, in millions
300,000 (Wi-Fi)
500,000 (WIFI) 500,000 (Wi-Fi)
1 million (Wi-fi plus 300,000 3G; April 30 - 3G Release Date)
2 million (Wi-Fi and 3G)
12.9 million
3.27 million (Wi-Fi and 3G)
Source: Ad Age; *As reported by Apple CEO Steve Jobs, at Apple’s Worldwide Developers Conference, June 7,2010
What You Need to Know About the iPad
Chart 2: iPad by the Numbers
3.27 million iPads sold since its release April 1, 2010.
11,000 Native iPad apps (in addition to the 215,000-plus iPhone/iPod apps that work on it)
35 million app downloads (17 apps per iPad)*
5 million eBooks downloaded (22% of the eBook market)*
19 countries where iPad was available, by end of July
What You Need to Know About the iPad
Chart 3: Global iPad Shipments, ProjectediSuppli revised its previous forecast that Apple would ship 7.1 million iPads in 2010 after Apple’s earnings were announced in mid-July.
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Projected (in millions)
Source: iSuppli
What You Need to Know About the iPad
Chart 4: Application Testing on the iPad, by CategoryPercentage of developers working in the category, prior to iPad debut in April, 2010
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
GamesEntertainment
Social NetworkingSportsTravel
LifestyleUtilitiesBooks
FinanceMusicNews
ProductivityOther
Source: Flurry Analytics
Games made up nearly half of all apps being tested prior to iPad’s launch.
What You Need to Know About the iPad
Source: Flurry Analytics
Chart 5: Flurry New Project Starts, April 1, 2010Percentage of developers working on projects for different platforms
Percentage of new projects started in 2009
iPhone78%
Android18%
Blackberry 4%
60 Days Prior to April, 2010 Launch of iPad
iPhone67%Android
10%
Blackberry1%
iPad22%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
iPhone (iOS)
iPad (iOS)
Android Phone
Android Tablet
BlackBerry
Windows Phone 7
Symbian
Palm Pre/Pixi
Meego
Kindle
What You Need to Know About the iPad
Chart 6: Percentage of Developers “Very Interested” in Designing for Each PlatformAppcelerator surveyed 2,733 of its 51,000+ developers from June 15-17, 2010, and asked them how interested they were in developing apps for various platforms. Here, the percentages of those who said they were ‘very interested.’
Source: Appcelerator, June 2010
Source: Distomo
Rank Application Publisher Category Price
1 Pages Apple Productivity $9.99
2 Pulse News Reader Alphonso Labs News $3.99
3 GoodReader for iPad Good iWare Productivity $0.99
4 Craigslist Pro for iPad IOCo Lifestyle $0.99
5 Perfect Web Browser for iPad Ingenious Creations
Productivity $2.99
6 Quickoffice Connect Mobile Suite for iPad
Quickoffice Business $9.99
7 ColorSplash for iPad Pocket Pixels Photography $1.99
8 Numbers Apple Productivity $9.99
9 Keynote Apple Productivity $9.99
10 Pinball HD OOO Gameprom Games $2.99
Top Ten Paid Applications for iPad (U.S. June 2010)
What You Need to Know About the iPad
Chart 7a: Highest Ranked Free and Paid ApplicationsAfter a month on the market, these were the top paid apps for the iPad.
Source: Distomo
Rank Application Publisher Category
1 iBooks Apple Books
2 Netflix Netflix Entertainment
3 WebMD for iPad WebMD Healthcare
4 The Weather Channel Maxfor iPad
The Weather Channel Interactive
Weather
5 Google Earth Google Travel
6 USA Today for iPad USA Today News
7 HD Brick Breaker Free Storybird Games
8 The Betty Crocker Cookbook for iPad
General Mills Lifestyle
9 Jumbo Calculator Christopher Weems Productivity
10 ABC Player ABC Digital Entertainment
Top Ten Free Applications for iPad (U.S. June 2010)
What You Need to Know About the iPad
Chart 7b: Highest Ranked Free and Paid ApplicationsAfter a month on the market, these were the top free apps for the iPad