Soundrop at app academy des 2012
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App Academy, OsloInge Andre Sandvik
Co-Founder & CEO
@ingesandvik
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How did we start?
Mobile social jukebox that
was local...
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How did we start?
It was a technology driven
hack with limited product
uniqueness.
On top of that… The
business model was not
scalable
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How did we start?
The good news….
The right people got
together.
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How did we start?
How to take our product
visions to a new level and
make it scalable in a internet
distribution model?
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How did we start?
Enter into a highly
competitive market with no
financial backing, yea right!!
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Strategy
Solve problems that existing
players in the market need to
solve.
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Strategy
We needed content and a
way to get distribution for
free….
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Strategy
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We solve the two biggest
problems in streaming music
How to discover music in a simple and scalable way?
How to increase engagement and thus revenues for artists and labels?
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Fundamentally new business
model!
Its all about keeping the music
consumers engaged every day!
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Our mission
We want to help people to better findand enjoy engaging music moments.
Soundrop will offer the best way to discover music through the power of social collaboration.
We want to let people find, experience and interact with music on any device regardless of where they are.
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0
10000
20000
30000
40000
50000
60000
300 million streams
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Soundrop Platform
Soundrop in Spotify
Soundrop in the web/embedded
JavaScript SDK
Soundrop Mobile(iOS, Android, Mobile Web)
User data
Analytics/CRM
Apps
Data
Clients
New NewNew Artist chat
Promote, Analytics, CRM.
REST APIBack-end
WEBSOCKET API WWW
Users
Recommendation engine
End-Users Customers
JavaScript SDKMobile SDK
Real-time Web Platform
PlaylistChat Membership Events
Dev.tools
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Nov.
2011
Debut as one of
Spotify’s most
popular apps
$3 million
investment
led by Spotify
investor, Nort
hzone
June
2012August
2012October
2012
300 million
tracks
streamed
Soundrop
2.0
launches
Milestones
Best startup
Soundrop
Developer
program
launches.
November
2012
Soundrop
web
player
goes in
beta
Desember
2012
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CONFIDENTIAL
Soundrop Real time Multi Screen experience
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CONFIDENTIAL
Soundrop everywhere
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CONFIDENTIAL
Soundrop everywhere
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CONFIDENTIAL
Soundrop everywhere
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CONFIDENTIAL
• Unparalleled insight into Soundrop’s deep user data
• Available to room owners
Soundrop analytics
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Working with us
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• We will offer the best way to accelerate Spotify traffic
• We will help you connect with fans and create unique music moments
• Our tools will provide exceptional analytics and powerful insights
• Our platform will help you reach the fans you want
• We deliver exceptional service
Our value propositon to the labels
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Help artists and labels to
accelerate traffic in
Spotify!
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• Artist rooms / Events
• Label rooms
• Thematic rooms
Accelerate Spotify traffic
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Artist rooms / Events
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17,000 unique users in one day
2.5 million+ songs streamed
50,000+ unique users
Artist event:House party with Ingrosso and Alesso
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CONFIDENTIAL
Whats next?
• Live events
• Virtual rooms meet
physical rooms.
• Music becomes a strategic
tool for brand owners to
engage their customers
with.
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Thanks
Inge Andre SandvikCo-Founder & CEO
@ingesandvik