Content Marketing:

Our approach Developing a strategy for your brand, based on research, conducting competitor analysis and exploring the available

channels of online communication aligned to the brand’s primary objectives.

THANK YOU FOR CHOOSINGSOULPROVIDERS

Our talented team at SoulProviders focuses on telling great African stories

online and offline and building and nurturing online communities on behalf of a range of South African, Pan-African

and Global brands.

CORE OFFERINGS

Digital Strategy, Content Marketing, Social Media, Workshops, Event Live Tweeting, Digital PR, Lead

Generation, Videography, Photography and Design.

OUR TEAMDedicated. Talented.Woke.

OUR TEAM ROLESClient Managers

Designers & IllustratorsCopy, Feature and Expert WritersPhotographers & VideographersStrategists & Creative Directors

Community ManagersManaging Editors

Workshop ManagersLive Event Content Teams

Media ManagersAdministrators

OUR VALUESThrough curiosity we unlock the story behind the story.

We care about our craft and are dedicated to detail and mastery.

We believe that love, support and humour go a long way.

SoulProviders is a hive of experimentation.

We are committed to the bold delivery of unexpected results.

We stay grounded, we show up, we enchant.

SOME OF OUR PARTNERS

WHAT OUR CLIENTS SAYI would like to thank you ALL for your beautiful work that you always submit to Hollard, You’re all a great team I love working with you , I love your energy , I love everything about SP. 2015 has been a colourful

year we’ve had hectic deadlines, lastminute.coms  and you guys never disappointed. Thank you for always availing yourselves when I need help You Rock!!!!

 -Lindani Moss - Hollard

“Working with the SP team was a joy – imaginative, plugged-in to latest trends, and ahead of the curve, the SP team was consistently able to plot out content that spoke to the arts-loving community, and

create a following for the diverse array of productions, events, exhibitions, and performances that fell under the Arts Alive mantle. They doubled our FB and Twitter presence, and succeeded in maintaining

interest in the festival in the lead up to, and during the 10 day event.”

- Marang Setshwaelo, DreamCatcher. “The Johannesburg Arts Alive International Festival is an important Joburg brand. Its about making the city more liveable and a truly world class African metropolis. To sustain this brand, it requires a team of dedicated professionals, who are, themselves, world class. SoulProviders are such people. Best of the

breed. Working with them is a pleasure and would do so again, in a heart beat.”

- Lesley Hudson, Cut2Black.

SPVISUAL

BUSINESS STRUCTURE

: Our products and services

CONTENT MARKETING &SOCIAL MEDIA MANAGEMENTLocally and contextually relevant

WHAT WE DOIn 2015 we created couture content, managed content calendars and engaged and nurtured online

communities on behalf of 42 brands.

We currently publish 500+ pieces of content every month on behalf of 20+ brands.

WHAT WE DO

Our couture content is a hand-crafted mix of

photography, illustration, copy-writing,

long-form writing, video, animation,

adverts, live tweeting, gifs, infographics,

design and DTP.

WHAT WE DO

Our main platforms are:FacebookTwitter

InstagramBlogs/Mobisites

Google+Social Media Ad platforms

CLERE HOT 100

Soccer Campaign June 2015

HOLLARD SOCCER CAMPAIGN

The Campaign In June 2015 we ran a very successful soccer campaign for Hollard. Based on the partnership between Hollard and Kaizer Chiefs, the campaign was a quiz for fans and soccer lovers. The results were phenomenal!

Facebook Results

From 6 Facebook posts we received a total of 86453 views. Each post was boosted for R200.

The 6 posts in total received 11 849 engagements

( Likes, shares, comments.)

Castle Lager Africa: Whatsapp campaign

Objective:• Create a Pan-African, football focussed, content marketing solution for

the 2014 FIFA World Cup that relates and responds to the diversity and uniqueness of the African territories

• Offer football fans low cost access to football updates in Brazil• Experiment with new platforms relevant to the target audience (low

income, data sensitive, cross cultural/country)

How?

• Engage the services of an expert football writer.• Create bespoke content that would be suitable and easily accessible for

data-sensitive consumers.• Engage, interact and build relationship with football fans ongoingly.

More about the campaign here: https://youtu.be/hOnL8FEYeAk

Castle Lager Africa Whatsapp campaign results

WHAT WE DOWant people to attend an event? Need to recruit? Want to up your clicks? Our Lead Generation team love nothing more than a tough client challenge. Combining their strength in Strategy, Content production and Media and Ads, they know just how to convert queries and drive leads to an end goal. Our results speak for themselves.

WHAT IS LEAD GENERATION?

Lead generation employs a cross section of SoulProviders’ skills and business offerings. It is a deliberate and highly focused cross-platform approach to:a) Initiate the interest of prospective customers towards an objectiveb) Engage and hold the attention of prospects with bold content design and

copyc) Drive prospects to a clear call-to-actiond) Convert prospects into customers or towards the desired objective

Leads can be generated for the purposes of achieving a specific objective such as: recruitment, downloads, event attendance, donations, campaign entries, click throughs, engagement etc. This type of campaigning is directed by thorough research and a clear content strategy and fueled by highly targeted ADs and Media campaigns and Digital and traditional PR.

LEAD GENERATION CASE STUDIES

We recruited nearly 4 000 IT professionals to the LinkedIN group

730+ Doctors recruited for rural job positions in 2.5 months

200+ forms filled in with 335+ TARGET AUDIENCE specific guests attending a car launch in 10 days.

51000 downloads of BBM Messenger app in one month.

ADs & MEDIATARGETED DIGITAL ADVERTISING

Digital vs Traditional Media spend

Consider that ad spend for the following is approximately R 350 000+.

1 X half-page ad in the main section in a National Newspaper

15 X 30-second spots on Regional drive-time shows

6 X 30-second spots on cable TV top channels during prime time

2 outdoor billboards displaying for 3 months on busy Joburg Highways.

Now consider that by going digital, for the same ad spend over 2 months, you could reach 25 000+ users and recruit 1000+

appropriate candidates.

Digital vs Traditional Media spend

This is online advertising which fuels and drives a content strategy to enable brands to reach their objectives and targets. Online advertising is highly targeted to reach suitable audiences and is based on user preferences and interest. The aim of online advertising is to intercept the right consumers on their normal user journey and attract them to a brand's content, message and proposition.

ADs & Media are placed across multiple SUITABLE platform and can include all or selected platforms (LinkedIn, Facebook, Twitter) and blogs (Moneyweb, The Economist, Daily Maverick)

The benefits of online advertising:

• Highly targeted to reach the "right" customers• You can optimise your results in real time, 24/7 live tweeking• You can change and customise ADs without losing traction• More reach for your Rands!

ADs & MEDIA

Brand promotion on the relevant digital platforms, which include Facebook, Twitter, Whatsapp, YouTube, LinkedIn and Google.

PHOTOGRAPHY & VIDEOGRAPHY

WHAT WE DOOur in-house video, photography, animation and motion graphics team produce cutting-edge, high impact photographic and couture video content shaped for social. We are agile, relevant, affordable and online-focused.

Sharing our experience through engaging workshops

WHAT WE DOOur plugged-in team have their ears to the soundwaves in the fast-moving digital universe, ensuring that our technical and social know-how is on point. With nearly 5 years hands-on experience in Social Media we understand all the Ins and Outs and how to break them down to our clients and partners in impactful, informative workshops and knowledge-sharing sessions.

• Digital Trends and the Future• Ads workshop (101 beginners guide, intermediary and expert) • Lead Generation workshop• Analytics workshop for community managers • Big Data• Twitter for CEO’s• Visuals, Videography and Storymaking • SEO and Optimisation • Copywriting • Strategy • The art of Live Tweeting and Events• Social Media for Small Businesses • Content Marketing (might be very linked to visuals and story making)

We offer a wide variety of workshops:

In-house social media training

Communications Team Future of Content Marketing.

Management team training

CEO ConferenceFuture of Content Marketing

Management team training

Amplifying your live events and activations

Our highly-trained Events & TV team know just how to extend your TV broadcast or Live Event to everyone keen to follow & join in on social media platforms.

Our experience working on some of SAs top Live & TV productions means we get it right every time.

WHAT WE DO

Live Event CoverageWe offer Live Event Coverage for brands/production/event

companies looking to get the word out for their live event or project.

We extend the live event into the digital realm, through this we enable brands to engage with their audience who cannot be at the

event or who are interested to participate from their lounges or workplaces.

We engage with audiences during an event whether it be a live TV broadcast, concert, conference, exhibition or seminar.

We keep the digital audiences informed of what is happening on the ground with live video clips, photography, interviews, tweets,

instavids, Facebook posts, streaming etc.

We do this pre-, during and post event and follow up with a closing report that highlights how the engagement was during that period.

Live events we have serviced:

Joburg Arts Alive International Festival – 3 years

South African Film and television Awards – 2 years

Metro FM Awards – 3 years

South African Music Awards – 1 year

Cricket SA Awards – 2 yearsTV: Scandal, Thebe Holiday Swap,

So You Think You Can Dance & more

16 000 new fans in 11 days, 10 000 new fans in 1 night.Our best post was shared 400+ times, reaching a record

shattering 293, 248 fans & non fansTrended globally, for the 3rd consecutive year

The Results for MMAs 2014

Our design studio is the heart of our creative business, where our artistry comes to the fore through eye-catching illustration, design and animation. We’ll let our design speak for itself. As it should.

WHAT WE DO

HOW CAN WE PARTNER WITH YOU?

Nicole KlassenManaging Director

Email: nicole@soulproviders.co.za

Mobile: 082 552 7500Office: 011 325 5816

Nosipho GinindzaHead of Client Management &

Projects Email: nosipho@soulproviders.co.za

Mobile: 082 689 8261Office: 011 325 5816

FROM AFRICA WITH LOVEFuture forward. Cutting-edge. Cross -cultural

THANK YOU!