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- 1. SOULIFE SINGAPORE We reserve only the best. BLK 196 PANDAN LOOP #07-14 SUITE 2 Pantech Business Hub Singapore 128384Copyright 2013 Soulife Singapore Pte Ltd. All rights reserved.
2. Collection de Haute Perfumerie Adding nesse to your current line of perfumes has never been this easy. Soulife Singapores luxurious Oudh extracted from above 100 year old Aquilaria trees has delicate qualities that can create top-of-theline fragrances for your most lucrative and demanding afuent market. Endorsed by The Royal Thailand Family, Soulife Singapores brand represents the nest in Agarwood (Oudh) production industry. Our worldwide patented technology by expert advisors have proven to have production qualities and quantities superior to regional competitors. We are also one of the few corporations endowed with legal permits to export our quality products internationally. Having worked with major brands in the region for some time, our production process is rened to cater for mass production, without compromising on the quality of our products. Soulife Singapore works with several renowned research facilities to ensure the purity and safety of our wood and oils. We also have our own research facilities in Chiangmai. Quality Assessment Reports can be generated for the purpose of quality control, which is often impossible or neglected by other Agarwood production companies. Soulife Singapores expert advisor, Dr. Pheeraphan Wijitphan, more commonly known as Dr. Hom (Doctor of Fragrance), has been leading the research of Agarwood production for the past 40 years. Currently, Dr. Wijitphan is the world-record owner of more than 59 commercial trade secrets, trademarks and copyright in relation to Agarwood. As a form of corporate responsibility, we have created sustainable regeneration of precious, endangered Aquilaria trees under Dr. Wijitphans innovation and empowered local farmers to create their cultivation and production of commercial Agarwood. Thailand is now the leading country for commercial Agarwood. Our selection of Agarwood collections spans from cultivated, high quality wood and oils that cater to the mass fragrance market, as well as the vintage, intriguing and rare Agarwood generated from majestic, wildlife Aquilaria trees aged between 70 - 350 years of age. If your esteemed brand is eagerly searching for reliable source of Oudh supply, choose Soulife Singapore as your trusted, key supplier. Simply drop us an email or a call to x an appointment with us today! Copyright 2013 Soulife Singapore Pte Ltd. All rights reserved. 3. Surging Market Demand in Global Fragrance Industry According to research reports, perfumes and fragrances have now evolved into a mainstream business within cosmetics and personal industries. With a consolidated CAGR (Compound Annual Growth Rate) of approximately 3.7% in 2013, the multi-billion dollar industry is buoyant despite several economic downturn led by Europe. The largest market for fragrances is Brazil, with a sales of around $7billion in 2011. Emerging markets such as Africa, China and India are also contributing to the rapid increase in revenue. The potential for continued expansion of the Fragrance market is endless, as it looks to take over cosmetics as the leading consumer product in the personal care industry before 2020.Middle East, the Land of Premium Fragrances The Middle East region alone accounts for 20 per cent of worldwide perfumes market, valued at 11AED billion. Figures cited from Euromonitor saw fragrance sales in United Arab Emirates (UAE) reaching AED890 million in 2012, a steady growth rate of 7%. The dominance of growth was led by a surge of demand for premium fragrances, which accounted for 70% of total fragrances in the region. As the afuence of Middle East countries continue to mature beyond expectations, future premium fragrance are set to be dominated by the region by a forecasted 2018. It is then crucial for fragrance brands to devise their positioning strategy in order to capitalize on the future prospects of a larger market.Cater to the Afuent. Find their Right choice The average citizen in UAE spends no less than 1,225AED yearly, solely on his or her personal fragrance (Reported in 2006). As disposable income of population in Middle East ranks the highest in the world, the opportunity is excellent for existing and new brands of perfume to develop premium options for this lucrative market-of-the-future. Premiumisation, as termed by Euromonitor, is the new direction for any fragrance brands in the Middle East region. What then, does an afuent individual seek in his or her fragrance? Our research has concluded that the most demanded premium fragrances have integrated the following elements to satisfy the desire for individuality of the afuent: a.It should endow an emotional experience for consumersb.It needs to be authentic and obtain credentials of luxuryc.It requires exclusivity and limited access to obtaind.It contains rare raw materials that are rich in quality and texture, and preferably even having a heritageAs a starting point, quality raw materials trigger the experience of luxury and authenticity demanded by premium consumers, justifying the high price of luxury fragrances. Brands are more willing to trade inexpensive alcohol or IRR solvents for rare, high-valued Oudh to develop fragrances. While traditional labels of Oudh fragrance are still dominating on market share, contemporary luxury brands like Christian Dior and Tom Ford have begun to increase their market dominance with the introduction of fragrances based on Oudh. The strong nancial capacity and market adaptation could see these European or Western labels continually increasing market capitalization in Middle East and beyond. Proper strategy is required for existing brand labels to strengthen their expertise in Oudh, particularly through innovating and continually surpassing the limits of luxury. With Soulife Singapore, this is now a realizable goal. Copyright 2013 Soulife Singapore Pte Ltd. All rights reserved. 4. Sustainability of resources More and more companies are reaching out to their suppliers to work jointly on issues of sustainability, environmental responsibility, ethics and compliance Simon MainwaringSustainability is a big word for corporate leaders, who have an accustomed to a low cost margin prot strategy forcenturies. However, for businesses to survive in the long-term, it is vital that the issue of resource sustainability stands equally as other agendas of marketing and branding. While Branding has become a major corporate success strategy by providing experiential inuence in the consumers decisions, the force also acts conversely on businesses. Consumers expect the brands they love to also participate in social issues, including the address of environmental concerns. This begins by rst establishing a self-renewable system independent of environmental exploitation, before moving on to other issues.The single largest concern for Oudh fragrance brands today is sustainability of supply. For brands whom have decided 20 years ago on establishing their own plantation or work closely with highly-sustainable suppliers, it is now the single most impact on their consumer condence and product satisfaction.Are all suppliers of Oudh raw materials sustainable? Hardly. The process of obtaining Oudh is a delicate and time-consuming one, resulting often in low volume of production and lack of quality control. For the ones who have found their footing on supply, eventually introduce their labels to compete with major fragrance brands, on the advantage of their personal sustainability for future market capitalization. Fragrance De Bois is a typical example of such a business model. With the pressure piled up on traditional fragrance brands, the onus is up to their leaders to reconsider the importance of sustainability. Soulife Singapore holds worldwide patents in Agarwood Technology (US: 7485309, 7803384) and can produce Oudh in a period below 2 years. We have sizable production facilities in North and South Thailand, a key factor for our business partners whom take large orders when rates are lower*. Soulife Singapore is the only authorized corporate owner of wildlife Agarwood trees across Thailand, apart from our own plantations. Our corporate advisor, Dr. Wijitphans greatest life achievement, was our Agarwood trees being endorsed by the Thailand Royal Family in 1995, 2003 and 2005. We have been leading the industry of Oudh production in Thailand to partner with businesses in the region, empowering them with sustainable, convenient supply. Additionally, we are the only company who has limited legal access rights to majestic Agarwood trees that are aged between 70 - 350 years, a signicant market advantage for luxury fragrance partners whom generally gain access to expensive but relatively young Oudh oil qualities.Copyright 2013 Soulife Singapore Pte Ltd. All rights reserved. 5. WHO WE ARE Soulife Singapore was founded in 2013 by Mr. Thomas Won Choon Fei (Managing Director). Our company adopts a self-produce, selfmarketing business model. While the Agarwood trade has been consistently outperforming itself in the global market, the quality of products today have become largely inconsistent. Some companies have even gone to the extent of creating counterfeit products. We believe in taking tangible steps to ensure top quality of products from our supply, through to our end users. This includes proper certication of ownership, and scientic proof of its purity aligned with international standards. In this way, consumers can be assured that they are paying a fair price for what it is worth. While the current trade market is only able to offer Agarwood products manufactured from young cultivated trees, Soulife Singapore is the only authorized company in the world that offers a higher end choice for end users who value luxury and exclusivity The rened, pure heartwood