Soulife Singapore

Copyright © 2013 Soulife Singapore Pte Ltd. All rights reserved.

SOULIFE SINGAPOREWe reserve only the best.

BLK 196 PANDAN LOOP #07-14 SUITE 2Pantech Business HubSingapore 128384


Collection de Haute PerfumerieAdding finesse to your current line of perfumes has never been this easy. Soulife Singapore’s luxurious

Oudh extracted from above 100 year old Aquilaria trees has delicate qualities that can create top-of-the-

line fragrances for your most lucrative and demanding affluent market.

Endorsed by The Royal Thailand Family, Soulife Singapore’s brand represents the finest in Agarwood

(Oudh) production industry. Our worldwide patented technology by expert advisors have proven to have

production qualities and quantities superior to regional competitors. We are also one of the few

corporations endowed with legal permits to export our quality products internationally.

Having worked with major brands in the region for some time, our production process is refined to cater

for mass production, without compromising on the quality of our products. Soulife Singapore works with

several renowned research facilities to ensure the purity and safety of our wood and oils. We also have

our own research facilities in Chiangmai. Quality Assessment Reports can be generated for the purpose

of quality control, which is often impossible or neglected by other Agarwood production companies.

Soulife Singapore’s expert advisor, Dr. Pheeraphan Wijitphan, more commonly known as “Dr.

Hom” (Doctor of Fragrance), has been leading the research of Agarwood production for the past 40

years. Currently, Dr. Wijitphan is the world-record owner of more than 59 commercial trade secrets,

trademarks and copyright in relation to Agarwood. As a form of corporate responsibility, we have

created sustainable regeneration of precious, endangered Aquilaria trees under Dr. Wijitphan’s innovation

and empowered local farmers to create their cultivation and production of commercial Agarwood.

Thailand is now the leading country for commercial Agarwood.

Our selection of Agarwood collections spans from cultivated, high quality wood and oils that cater to the

mass fragrance market, as well as the vintage, intriguing and rare Agarwood generated from majestic,

wildlife Aquilaria trees aged between 70 - 350 years of age.

If your esteemed brand is eagerly searching for reliable source of Oudh supply, choose Soulife Singapore

as your trusted, key supplier. Simply drop us an email or a call to fix an appointment with us today!


Surging Market Demand in Global Fragrance IndustryAccording to research reports, perfumes and fragrances have now evolved into a mainstream business within

cosmetics and personal industries. With a consolidated CAGR (Compound Annual Growth Rate) of approximately 3.7%

in 2013, the multi-billion dollar industry is buoyant despite several economic downturn led by Europe. The largest

market for fragrances is Brazil, with a sales of around $7billion in 2011. Emerging markets such as Africa, China and

India are also contributing to the rapid increase in revenue. The potential for continued expansion of the Fragrance

market is endless, as it looks to take over cosmetics as the leading consumer product in the personal care industry

before 2020.

Middle East, the Land of Premium FragrancesThe Middle East region alone accounts for 20 per cent of worldwide perfumes market, valued at 11AED billion. Figures

cited from Euromonitor saw fragrance sales in United Arab Emirates (UAE) reaching AED890 million in 2012, a steady

growth rate of 7%. The dominance of growth was led by a surge of demand for premium fragrances, which accounted

for 70% of total fragrances in the region. As the affluence of Middle East countries continue to mature beyond

expectations, future premium fragrance are set to be dominated by the region by a forecasted 2018. It is then crucial

for fragrance brands to devise their positioning strategy in order to capitalize on the future prospects of a larger market.

Cater to the Affluent. Find their “Right choice”The average citizen in UAE spends no less than 1,225AED yearly, solely on his or her personal fragrance (Reported in

2006). As disposable income of population in Middle East ranks the highest in the world, the opportunity is excellent for

existing and new brands of perfume to develop premium options for this lucrative market-of-the-future.

Premiumisation, as termed by Euromonitor, is the new direction for any fragrance brands in the Middle East region.

What then, does an affluent individual seek in his or her fragrance? Our research has concluded that the most

demanded premium fragrances have integrated the following elements to satisfy the desire for individuality of the

affluent:

a. It should endow an emotional experience for consumers

b. It needs to be authentic and obtain credentials of luxury

c. It requires exclusivity and limited access to obtain

d. It contains rare raw materials that are rich in quality and texture, and preferably even having a heritage

As a starting point, quality raw materials trigger the experience of luxury and authenticity demanded by premium

consumers, justifying the high price of luxury fragrances. Brands are more willing to trade inexpensive alcohol or IRR

solvents for rare, high-valued Oudh to develop fragrances. While traditional labels of Oudh fragrance are still

dominating on market share, contemporary luxury brands like Christian Dior and Tom Ford have begun to increase their

market dominance with the introduction of fragrances based on Oudh. The strong financial capacity and market

adaptation could see these European or Western labels continually increasing market capitalization in Middle East and

beyond.

Proper strategy is required for existing brand labels to strengthen their expertise in Oudh, particularly through innovating

and continually surpassing the limits of luxury. With Soulife Singapore, this is now a realizable goal.


“More and more companies are reaching out to their suppliers to work jointly on issues of sustainability, environmental responsibility, ethics and compliance”

Simon Mainwaring

Sustainabilityofresources

Sustainability is a big word for corporate leaders, who have an accustomed to a “low cost margin” profit strategy for centuries. However, for businesses to survive in the long-term, it is vital that the issue of resource sustainability stands equally as other agendas of marketing and branding. While “Branding” has become a major corporate success strategy by providing experiential influence in the consumer’s decisions, the force also acts conversely on businesses. Consumers expect the brands they love to also participate in social issues, including the address of environmental concerns. This begins by first establishing a self-renewable system independent of environmental exploitation, before moving on to other issues.

The single largest concern for Oudh fragrance brands today is sustainability of supply. For brands whom have decided 20 years ago on establishing their own plantation or work closely with highly-sustainable suppliers, it is now the single most impact on their consumer confidence and product satisfaction.

Are all suppliers of Oudh raw materials sustainable? Hardly. The process of obtaining Oudh is a delicate and time-consuming one, resulting often in low volume of production and lack of quality control. For the ones who have found their footing on supply, eventually introduce their labels to compete with major fragrance brands, on the advantage of their personal sustainability for future market capitalization. Fragrance De Bois is a typical example of such a business model. With the pressure piled up on traditional fragrance brands, the onus is up to their leaders to reconsider the importance of sustainability.

Soulife Singapore holds worldwide patents in Agarwood Technology (US: 7485309, 7803384) and can produce Oudh in a period below 2 years. We have sizable production facilities in North and South Thailand, a key factor for our business partners whom take large orders when rates are lower*. Soulife Singapore is the only authorized corporate owner of wildlife Agarwood trees across Thailand, apart from our own plantations. Our corporate advisor, Dr. Wijitphan’s greatest life achievement, was our Agarwood trees being endorsed by the Thailand Royal Family in 1995, 2003 and 2005. We have been leading the industry of Oudh production in Thailand to partner with businesses in the region, empowering them with sustainable, convenient supply. Additionally, we are the only company who has limited legal access rights to majestic Agarwood trees that are aged between 70 - 350 years, a significant market advantage for luxury fragrance partners whom generally gain access to expensive but relatively young Oudh oil qualities.


WHO WE ARESoulife Singapore was founded in 2013 by Mr. Thomas Won Choon Fei (Managing Director).

Our company adopts a self-produce, self-marketing business model.

While the Agarwood trade has been consistently outperforming itself in the global market, the quality of products today have become largely inconsistent. Some companies have even gone to the extent of creating counterfeit products.

We believe in taking tangible steps to ensure top quality of products from our supply, through to our end users. This includes proper certification of ownership, and scientific proof of its purity aligned with international standards. In this way, consumers can be assured that they are paying a fair price for what it is worth.

While the current trade market is only able to offer Agarwood products manufactured from young cultivated trees, Soulife Singapore is the only authorized company in the world that offers a higher end choice for end users who value luxury and exclusivity – The refined, pure heartwood and Oudh oils extracted from wildlife Agarwood trees aged at least 100 years old.

Copyright © 2013 Soulife Singapore Pte Ltd. All rights reserved. 6

WHERE CAN YOU UNCOVER KINAM TODAY?Many people believe that the

legendary Kinam (Kyara) originated

from Vietnam. The mythical term

“Kinam” (Kyara) was used only to

describe Aquilaria of the highest quality

known to consumers. The truth, is that

authentic, wildlife Aquilaria species

were spread across Southeast Asia. Its

large plots of dense, natural forests

hosted more than 15 Aquilaria species.

Amongst these species, Aquilaria

Malaccensis and Aquilaria Crassna is

scientifically proven to be of highest

quality and most well received by

fragrance lovers.

When international demand increased,

traders emerged in droves into the

forests and began extracting and

exhausting the last of wildlife species in

Vietnam, Cambodia and Laos.

Fortunately, Thailand has a strong

control over its land use, and have

successfully preserved its wildlife

heritage till today. Thailand is a critical

source of naturally aging wildlife

Agarwood trees today. The resource we

have are now mature, and capable of

high renewability.

Soulife Singapore’s has been the main

supplier for our Southeast Asian large

Agarwood firms for some time, and is

now ready to expand our operations in

other mature consumer demands such

as China, Japan and Middle East

regions, offering finesse for fragrance

brands with our vintage collection of

100 year old pure Oudh oils.

Extinct Remaining

Legend:


The Insider:Dr. Pheeraphan WijitphanTo any Agarwood industry professional, Dr Wijitphan is no stranger. Graced with the title“Dr. Horm” (Doctor of Agarwood), his lifelong effort in the research of the valuable Aquilaria species has been well recognized by the native Thailand citizens, the royal Thailand family, as well as global accredited research foundations in Agarwood.

Dr. Wijitphan’s forefathers were the pioneers of the vibrant global trade market for Agarwood in Southeast Asia, which has been a key global trading port for two centuries. With the knowledge and expertise spanning two generations as well as hisdedication to research, Dr. Wijitphan was able to create breakthrough technologies to transform the current market. With his patented technology, Agarwood trees as young as 5 years old, to as old as 350 years old can form thick and resinous heartwood.

Today, Dr. Wijitphan is the inventor and exclusive worldwide patent holder for whole-tree resin stimulation technology of Aquilaria trees (US

Patent: 7485309 B1 / 7803384). There are a total of 59 registered commercial trade secrets, trademarks and copyrights worldwide under his name, rendering him the record number of legal endorsements for his expertise and knowledge in all species of Agarwood.

As a socially responsible citizen himself, Dr. Wijitphan is not apprehensive to share his knowledge. Since 1992, he has began providing seminars across Thailand, to empower them with the knowledge and skills to commercially manufacture Agarwood in order to improve their own lives. By 1995, the seminars had attracted the attention of international news and media, whom brought more than 1000 industrial leaders across the globe to Thailand, eager to learn from his vast knowledge in Agarwood cultivation, resin stimulation and extraction.

“Greed for more and the fear of depleting wildlife Aquilaria trees have triggered many to dilute the quality of products using chemicals, which risks the health of users.

Unknowingly, these substances enter through their breathing system to cause an irreversible problem”, says Dr Wijitphan, a doctor by profession. “My support goes for companies such as Soulife Singapore who are truly passionate about delivering only products of the highest and purest quality to end users.”

Under the lead of expertise by Dr. Wijtphan, Thailand is the leading country for commercial cultivation of Agarwood, contributing to the sustainability of this precious, endangered species.

Dr. Wijitphan is a proud corporate advisor (Expertise in Agarwood technology) for Soulife Singapore.


CRASSNA GOLDWhen applied to the skin, Crassna Gold oil releases a soft, sweet fragrance that is calm and soothing. It is representative of its well-known namesake, “the everlasting king of fragrance”. Apart from its distinctive fragrance, the oil can be identified by its rich, gold hues. The oil is ingest-able, which is why we have created health supplements from pure Crassna oils.Minimum Order: 1 Litre

CRASSNA HEARTWOODWood chips from aged, wildlife Aquilaria Crassnan trees have a crisp, yellowish-brown colour. When ignited, it releases just a small wisp of white smoke, followed by an uplifting fragrance. and is often the prime choice for medicinal and cosmetic uses. Minimum Quantity: 1 Kilogram

CRASSNA LEGEND (KINAM)Only when Aquilaria trees are aged above 100 years old, will there be a slight probability of uncovering our nature’s treasure. Formed deep underground in the roots of trees, the solid and resinous crystalline is uniquely shaped to be one-of-its-kind. Its quality and earthiness is like non-other. Exclusive collector’s item.Available upon Special Requests.

AQUILARIA CRASSNA

LIQUID GOLDKnown to be one of two “Wood of Gods”, the Aquilaria Crassna is a huge, sturdy tree with its canopy seemingly reaching for the skies.

Its birthplace is within the damp, evergreen forests of Northern Thailand, Cambodia, Laos and Vietnam. It is believed that the Crassna species was the highly valued “Kinam” largely shipped through Vietnam into Japan and Taiwan, due to its alluring fragrance and resinous heartwood.

Scientifically, Crassna species has one of the highest resin content that can be proven by modern technology. While there have been attempts to plant this precious species, the quality of a young Crassna tree is incomparable with that of an ancient, huge and resinous wildlife Aquilaria Crassa trees aged 100 years and above.

Discover this treasure with Soulife Singapore today.

AGE: 174 YEARS

HEIGHT: 15M


MALACCENSIS ESSENCEThe fragrance from Aquilaria Malaccensis is especially well-received in the traditional Arabian culture. The scent offers a sensual boost with its deep rooted earthiness. A pure natural classic. Its jet black coloured oil releases a distinctive scent that evokes strength and confidence. Minimum Order: 1 Litre

MALACCENSIS HEARTWOODDark, densely resinated wood chips from the trunks of wildlife Malaccensis trees emit a strong scent of the forest, reminding people of the power of nature. Extracted naturally without any complex processing, the wood is highly demanded for medicinal use and for its fragrance.Minimum Quantity: 1 Kilogram

MALACCENSIS LEGEND (KINAM)Owning a piece of our premium-grade Malaccensis collection is akin to gaining an priceless asset. It is extremely rare to uncover an intact Malaccensis Kinam, its quality richer than our best wood pieces. With Soulife Singapore’s ancient heritage of trees, we seek to help the right buyer will find what is well worth his pursuit for excellence.Available upon Special Requests.

AQUILARIA MALACCENSIS

BLACK DIAMOND Known to be one of two “Wood of Gods”, Aquilaria Malaccensis is the most well recognized Aquilaria

species in the trading market.

Its birthplace is in Southern Thailand, selected areas in India and Indonesia, where moisture levels are

very high. A mature Aquilaria Malaccensis can grow up to 400 years old, and has a majestic size, compared with its Aquilaria counterparts.

Aquilaria Malaccensis is capable of producing resinous heartwood that is black with delicate fine lines. Its quality is a notch of above all

Agarwood products in the market, according to experts. It is a clear definition of nature’s most prized assets hidden within the damp, tropical forests.

Discover this natural beauty with Soulife Singapore now.

AGE: 220 YEARS

Legend

CONNECT WITH US TODAY.

Call: +65 92977493 (James Won, Asst. Director) Email: [email protected]: http://www.facebook.com/soulife.singaporeYoutube Channel:Agarwood Siam

Why Soulife Singapore could be a top choice as your long-term supplier:

- Experienced Oudh producers with patented Agarwood technologies- Environmentally responsible Agarwood stimulation techniques- Well recognized by peers in similar industries- Well organized, rapid Oudh processing chain with high production capacity.- Our 100 year old Luxury Oudh and Oudh oils are undoubtedly exclusive.- A vast selection of different grades of oil, catered to your requirements.- Quality Assurance through our lab testing facilities- One of few CITES approved companies for international export of Agarwood- Highly credible source of supply and knowledge, through with our Expert Advisor

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