Ystematic Organisation of Spatial Information SOSI- S ystematic Organisation of Spatial Information.
Sosi Strategy Speaking Prep Guide
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Transcript of Sosi Strategy Speaking Prep Guide
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Making Money by SpeakingThe Spokesperson Strategy for Marketing Your Expertise
I will touch my audience's emotions and become their champion by connecting my life story with their interests.
I will understand their situation and make my speech relevant to their hopes and fears.
In all this I will connect first with our similarities and then enhance our relationship by highlighting the differences wherein we may learn from one another.
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Is this you?
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Our Natural Response to Change
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There’s No Reward for Going Unnoticed
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8 Steps to Becoming a Spokesperson
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The Method
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1
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Become an Advocate
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Openings are Opportunities
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Start from where you are…
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2
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Your Experience May Vary
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Our Changing Times
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Common Ground of Shared Needs
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Our Mutual Goals
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Your Character
CaringIntentions
IntelligenceJudgment Trustworthy
Reputation
DisciplineReliability
CourageFortitude
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The Skills We Can Share
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Similarities and Differences
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5 Ways to Connect with Your Audience
Common Ground Changes
Character
Similar GoalsHelpful Skills
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5 Ways to Highlight Your Differences
New Perspective of Situation
New Perspective on Change
Changing Character
New SkillsTheir Success Matters
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Connect First, Move Forward Second
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The Story Template:
15 Questions
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Common Ground:
• What experiences do you share with most audiences?
• What experiences set you apart from most audiences?
• Which of your experiences might others benefit from?
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Changing Times:
• What well-known trends or changes in society concern you?
• What changes and trends do you see that others miss?
• What opportunities do you see in these changes that others might miss?
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Points of Character:
• What character flaws do you have?
• What strengths do you have?
• What character flaws have you overcome?
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Skills You Offer:
• What skills, hobbies, training, and knowledge do you have that are very common?
• What skills, hobbies, training, and knowledge do you have that others might find unusual or interesting?
• What are the benefits to others of mastering your more unusual skills?
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Your Mission:
• What goals do you share with most audiences?
• What goals make you unique and interesting?
• What about your personal philosophy might benefit others?
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Make Three Lists
Connections Differences Life Lessons
Common ground
Changing times
Character
Skills
Mission
Common ground
Changing times
Character
Skills
Mission
Common ground
Changing times
Character
Skills
Mission
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Your Story
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Your Passion
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3
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Expertise That Matters
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Typical Topics
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More Interesting Topics
Your unique interest of sailing the stormy seas
Corporate needs of navigating stormy
economic times
How to navigate economic storms like a seasoned
sailor.
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4
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Your Core Product is - YOU
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Start Small
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Success Requires Audience Action
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5
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The Eight Key Steps
Unaffiliated clubs
Affiliated organizations
Local businesses
Educational institutions
Local conventions
Seminars promoters
Your own seminars
Corporate marketplace
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Other Ways to Get an Audience
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One Rung at a Time
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6
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Speaking Techniques
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Getting Reactions
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Using Repetition
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Contrasting Variations
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7
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From Confusion to Organization
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Equipment
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Tailor Your Presentation
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8
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Game Day
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Meet Organizers and Attendees
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Room Setup
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The Spokesperson
Creed for Trainers
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GROUND: Find Common Ground
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CLIMATE: The Changing Times
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LEADERSHIP: Character
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METHODS: Skills
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MISSION: Shared Goals
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Let your journey begin.
A journey of a thousand miles begins with a single step…