Sos deck jun12
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Transcript of Sos deck jun12
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---
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Do we want to change the
world?
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Where do we start?
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What if we could give people
hope…
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What if we could help achieve
dreams…
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And means to achieve
greatness?
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Can we make a difference?
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Shouldn’t we try?
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S O S
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SOSA m e r i c a ’ s H e l p l i n e - - -
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SOSAmerica’s Helpline - - -
An SOS call tells a story about our society, it is a reflection of the condition of our community…
Our response is a statement of our humanity.
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SOSAmerica’s Helpline - - -
In America today, people need help across a vast spectrum of issues.
The solutions are not found in web searches or on our televisions.
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SOSAmerica’s Helpline - - -
They are fundamentally more complex and systemic. We need a place for people to get answers, so
that they may help themselves.
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SOSAmerica’s Helpline - - -
SOS, America’s Helpline is a transformational program concept. More than a TV program, SOS is an
entire engagement platform designed as first generation
SocialTV.
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SOSAmerica’s Helpline
SOSAmerica’s Helpline
Platform Overview
1. Create a central place for people to call out for help
2. Provide a support system to let them know they have been heard
3. Give them the tools, resources and a community to help
4. Let others learn from each SOS so that they can help themselves
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Platform architecture combines:• Compelling Content• Calls to Action• Rich database of
resources, learnings and solution sets
SOSAmerica’s Helpline - - -
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SocialTV Programming
SOS is SocialTV; combining the exposé nature of investigative reporting, heart warming impact of “life-changing” programming and for the first time, igniting the true social media energy by empowering viewers to become active participants in finding a solution.
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How do we connect the power of human beings?• Give them a network• Give them a voice• Give them the tools
…They will do the rest.
Interactive Platform
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SOS CMS
Distribution Content Platform• Created for the full spectrum of current
and future distribution avenuesNew Touchpoints designed for shifting viewer habits• Consumption is designed across
Broadcast-Digital-MobileNot about Rating Points, its about Engagement• Content drives engagement,
engagement drives relevance and value; value drives revenue
TV
Web
MobileGaming
Database
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SOS Platform StructureCMS
User Generated
Investigative Team
Celebrity Guest Hosts
Engagement Engine
Social: Like, Share, Network
Donate: In-Kind, Cash, Other
Think, Solve & Play
Volunteer
Database
User Data
Solutions
Research/Case Study
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Send an SOS to the world
USER Generated or Community SOS
• Disaster: wiped-out• Financial: knocked down• Loss: grief & depression• Children Suffering: health,
disability, education• Animals Suffering• Repression & Injustice
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Special Guests, Bloggers & Reporters cover larger SOS stories• Domestic & Global• Natural Disasters• Communities in trouble• Injustice• Updates of on-going SOS stories
Investigative Team
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Celebrity SOSCause Awareness• Celeb hosts segment about their
program• Specific Program with measureable
results or objective• Express Call To Action (CTA)
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SOS Platform StructureCMS
User Generated
Investigative Team
Celebrity Submission
Engagement Engine
Social- Like, Share, Network
Donate; In Kind, Cash, Other
Think, Solve & Play
Volunteer
Database
User Data
Solutions
Research/Case Study
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CTA- Social
Level 1 View, Share & Comment• The easiest thing you can ask
someone to do is “like”, then re-post to their network
• Using social tools and new tools that will allow sharing of content and applications
• Talk about the issue; make it personal
• Host a local chat, etc.
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CTA- Donate
Level 2 Give or raise• Use a donation service to
give directly to a cause• Create a fund raise; use
social tools, website and email templates to raise
• Give goods or service to help
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This CTA is actually a Call To Solve as TSP is short for stands for Think, Solve & Play. Using Computer Simulation Games individuals can offer to play scenarios to provide feedback to complex issues.
• Want to see how personal choices effect the environment, play with Army Corp of Engineer models on flooding or explore health issues affected by global travel?
• TSP lets users explore the world and look for solutions using the world’s most powerful engines
• In cooperation with leading universities; simulation scenarios are created by students to allow SIM style game play
CTA- TSP, “teaspoon”
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CTA- Volunteer
Volunteer• Non-profits and organizations
looking for a variety of positions can ask viewers to volunteer than time to help
• A database search will help viewers vet organizations and define how they want to help. (Looking to travel, work from home, work events, write or blog)
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Incentive
Participation is not wholly altruistic, for those that help and respond to the CTA’s there are rewards.• College Scholarships• Trips• Prizes • Personal “Thank You’s” from
celebrities
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Content Flow & Distribution
Inbound Content
Editorial Team
User Gen Stories
Production Team
TV program
Mobile
Web
SIMM
• Triage inbound stories;• Publisher determines story distribution
(can be upgraded based on developing storyline);
• Pushed to distribution platform for engagement Call To Action (CTA)
• Realtime development w segments and backstory posted before story airs
• User generated comments input
Celeb Gen Stories
• All moderated inbound SOS msgs from USERS are available
• Follow SOS; share; reach out; contribute content
• Follow SOS groups, category, story, tweet, blog
• CTA using APP: donate from purchase; give in-kind, etc.
• Play SIMM to add to solutions• Interact w other players to discuss
scenarios and outcomesSOS DB
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Engagement LevelsSOCIALSOS
DONATE
VOLUNTEER
TSP
• User hears SOS via any of the distribution channels
• Chooses to engage at one of the 4 levels
Social• Likes story & track; every SOS contains a GPS like tracker where users can watch
conditions, progress and solutions• Easiest engagement is to like, follow or share
Donate• Using a variety of apps and services users can give • SOS is an open platform for developers to build giving tools (i.e. Legacy Connect)
TSP• TSP (referred to as Teaspoon) stands for Think, Solve & Play• SOS is presented as an academic case study and users are encouraged
to offer a solution; • Using computer modeling applications users can actually play out
solutions scenarios using a SIMM engine
Volunteer• Users can easily interface with various organizations
looking for volunteers to support a cause; highest CTA investment
TV
Web
Mobile
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SOS DatabaseTV program Mobile
Devices
Web
SIMM
• Produced, UGC & Supplied• Links to other source content• Web, Mobile & SIMM content
Fed, State & NGO DBs
SOS DB
Case Studies
Resources
Inbound Content
Social Media
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SOSA m e r i c a ’ s H e l p l i n e - - -