Soren Hougaard, EHIMA - Anovum 2012.… · European Hearing Instrument Manufacturers Association...
Transcript of Soren Hougaard, EHIMA - Anovum 2012.… · European Hearing Instrument Manufacturers Association...
European Hearing Instrument Manufacturers Association
Advances in Audiology, Las Vegas Soren Hougaard, EHIMA
1
European Hearing Instrument Manufacturers Association
1. An overview of the surveyed markets
2. Hearing rehabilitation: Societal and personal benefits
3. Satisfaction with and reasons not to use hearing aids
2
European Hearing Instrument Manufacturers Association
1. An overview of the surveyed markets
3
European Hearing Instrument Manufacturers Association
EuroTrak and JapanTrak were designed and executed by
www.anovum.com 4
Short interviews Long interviews
Representative HA owners HA non-owners
UK 14896 501 795
Germany (GER) 13922 500 864
France (FRA) 15430 502 809
Norway (NOR) 14866 691 618
Switzerland (CH) 14836 514 813
Italy (ITA) 15536 510 801
JapanTrak (JAP) 15036 450 898
Total 104‘522 3668 5598
European Hearing Instrument Manufacturers Association
12.5% 11.6%
10.9%
9.4% 9.1% 8.8% 8.8%
11.3%
Germany Italy Japan France UK Norway Switzerland USA
(MarkeTrak
2009) 2012
% self-reported hearing impaired (Base: population)
Differences may be caused by:
• Age-gender-structure (=age pyramid)
• Awareness: Hearing tests, health care systems etc.
• Prevention / Work situation
• Other factors
Source: EuroTrak /JapanTrak 5
European Hearing Instrument Manufacturers Association
<= 14
15 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
74+
Ag
e g
rou
p
Women: Unimpaired non-owner Women: Impaired non-user Women: HA owner
Men: Unimpaired non-owner Men: Impaired non-user Men: HA owner
<= 14
15 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
74+
Ag
e g
rou
p
Women: Unimpaired non-owner Women: Impaired non-user Women: HA owner
Men: Unimpaired non-owner Men: Impaired non-user Men: HA owner
<= 14
15 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
74+
Ag
e g
rou
p
Women: Unimpaired non-owner Women: Impaired non-user Women: HA owner
Men: Unimpaired non-owner Men: Impaired non-user Men: HA owner
<= 14
15 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
74+
Ag
e g
rou
p
Women: Unimpaired non-owner Women: Impaired non-user Women: HA owner
Men: Unimpaired non-owner Men: Impaired non-user Men: HA owner
<= 14
15 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
74+
Ag
e g
rou
p
Women: Unimpaired non-owner Women: Impaired non-user Women: HA owner
Men: Unimpaired non-owner Men: Impaired non-user Men: HA owner
<= 14
15 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
74+
Ag
e g
rou
p
Women: Unimpaired non-owner Women: Impaired non-user Women: HA owner
Men: Unimpaired non-owner Men: Impaired non-user Men: HA owner
“older” populations:
Source: EuroTrak /JapanTrak 6
European Hearing Instrument Manufacturers Association
3.7% 3.7% 3.4% 4.2% 2.8% 2.9%
1.5% 2.8%
42.5% 41.1% 38.8%
34.0%
30.4% 29.6%
14.1%
24.6%
Norway UK Switzerland Germany France Italy Japan USA
(MarkeTrak
2008) 2012 (% of population) 2012 (% of stated impaired)
Adoption: Proportion of people with hearing aid (% of population) and adoption rate (% of stated impaired)
Source: EuroTrak /JapanTrak
Differences may be caused by:
• Health care system
• Reimbursement system / income structure
• Market development
• Culture
• Other factors.
7
European Hearing Instrument Manufacturers Association
76% 74% 76% 74%
64%
44% 39%
75% 75%
63% 60% 61% 59%
36%
60% 58%
47%
Norway Switzerland Germany France UK Italy Japan
2012/2011 2010 2009 or earlier (EuroTrak 2009)
Source: EuroTrak /JapanTrak
Differences may be caused by:
• Health care system
• Reimbursement system / income structure
• Market development
• Professional “attitude”
% Binaural fitting
8
European Hearing Instrument Manufacturers Association
4% 2% 3% 2% 2% 2% 2% 3% 3% 4% 4% 3% 3% 3%
26% 25% 22% 20% 21% 20% 15%
67% 70% 71% 74% 74% 75% 80%
Italy Japan Germany Norway France UK Switzerland
No
Yes, sometimes
Yes permamently in
both ears
Yes permamently in
one ear
Do you have tinnitus (ringing or other noises in the ears or head) in one or both ears ?
Source: EuroTrak /JapanTrak 9
European Hearing Instrument Manufacturers Association
39% 36% 34% 27% 26%
15% 12%
46%
13%
49% 42%
31% 36% 36%
16%
51%
17% 31%
43% 49% 52%
Germany France Italy Japan Switzerland UK Norway
I have never
considered a
treatment
I have considered
a treatment but
did not have one
I have / have had a
treatment
13% 5% 7% 4% 8% 3% 2%
40%
12%
45%
14% 13% 22% 8%
47%
83%
48%
81% 79% 75% 90%
permanently
Tinnitus
sometimes
Tinnitus
Source: EuroTrak /JapanTrak
Differences may be caused by:
• Health care system / income structure
• Culture
• etc.
Have you ever thought about a treatment of your tinnitus?
10
European Hearing Instrument Manufacturers Association
Drop-out 1: not discussed with doctor
Drop-out 2: Doctor did not
recommend Drop-out 3:
Not bought/received
Hearing impaired
Stated hearing impaired
Discussed with
ENT/GP Positive medical Advice
Discussed with HA
dispenser/audiologist
Owner of a hearing aid
Source: EuroTrak /JapanTrak 11
European Hearing Instrument Manufacturers Association
100%
80%
48%42%
38% 34%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
All hearing impaired Discussed hearing loss with ear doctor and/or family doctor
Positive medical advice (Ear doctor or family doctor recommend
further action)
Discussed hearing loss with HA dispenser/audiologist
Positive advice HA dispenser/audiologist
Bought hearing aid
40%
29%
20%Drop out:
Drop out:
Drop out:
Impaired ENT/Doctor OwnerRecommend
Source: EuroTrak /JapanTrak 12
European Hearing Instrument Manufacturers Association
100%
80%
48%42%
38% 34%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
All hearing impaired Discussed hearing loss with ear doctor and/or family doctor
Positive medical advice (Ear doctor or family doctor recommend
further action)
Discussed hearing loss with HA dispenser/audiologist
Positive advice HA dispenser/audiologist
Bought hearing aid
40%
29%
20%Drop out:
Drop out:
Drop out:
Impaired ENT/Doctor OwnerRecommend
100%
76%
48%37% 34% 30%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
All hearing impaired Discussed hearing loss with ear doctor and/or family doctor
Positive medical advice (Ear doctor or family doctor recommend
further action)
Discussed hearing loss with HA dispenser/audiologist
Positive advice HA dispenser/audiologist
Bought hearing aid
37%
37%
24%Drop out:
Drop out:
Drop out:
Impaired ENT/Doctor OwnerRecommend
100%
76%
58%51%
41% 43%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
All hearing impaired Discussed hearing loss with ear doctor and/or family doctor
Positive medical advice (Ear doctor or family doctor recommend
further action)
Discussed hearing loss with HA dispenser/audiologist
Positive advice HA dispenser/audiologist
Bought hearing aid
23%
27%
24%Drop out:
Drop out:
Drop out:
Impaired ENT/Doctor OwnerRecommend
100%
73%
44% 48%39% 39%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
All hearing impaired Discussed hearing loss with ear doctor and/or family doctor
Positive medical advice (Ear doctor or family doctor recommend
further action)
Discussed hearing loss with HA dispenser/audiologist
Positive advice HA dispenser/audiologist
Bought hearing aid
39%
13%
27%Drop out:
Drop out:
Drop out:
Impaired ENT/Doctor OwnerRecommend
So
urc
e: E
uro
Tra
k /Ja
pa
nT
rak
13
European Hearing Instrument Manufacturers Association
OECD Data shows:
1. The density of practicing physicians is lower in the UK
2. People in the UK go to the doctors’ less often
EuroTrak 2012 shows:
People in the UK rarely take hearing tests
Source: EuroTrak /JapanTrak
31% 19% 13% 13% 12% 12% 10%
18% 28%
16% 26% 30%
17% 16%
14% 24%
15%
21%
36%
16% 22%
37% 29%
56% 40%
21%
55% 53%
Japan Germany Italy Switzerland Norway France UK
No, never
Yes, more than 5 years
ago Yes, in the last 1-5
years Yes, in the last 12
months
Have you ever had your hearing tested? (Base:population)
14
European Hearing Instrument Manufacturers Association
49% 38% 43%
14% 37%
85%
13% 26%
15%
GP ENT Audiologist (inc. NHS)
73%
22% 31% 9%
31%
89%
11%
44%
11%
GP ENT Audiologist
76%
19% 33%
11% 37%
90%
12% 38%
10%
GP ENT Audiologist
49% 38% 43% 14% 37% 85% 13% 26% 15%
G…
Referred to an ear
doctor (ENT)
Referred to a hearing
aid dispenser /
audiologist (incl.
NHS) Recommended to get
a hearing aid
Recommended no
further action
Source: EuroTrak /JapanTrak
Recommendations by profession
15
European Hearing Instrument Manufacturers Association
25
34
33
33
37
37
37
41
49
55
30
23
26
27
23
24
26
28
24
23
45
43
41
39
39
39
37
31
27
22
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Hear well enough in most situations
Family doctors opinion (GP)
Uncomfortable
They do not restore your hearing to normal
Hearing Aid Dispenser/Audiologists opinion
They do not work well in noisy situations
Hearing loss not severe enough
Have more serious priorities
Ear doctors opinion (ENT)
Cannot afford a hearing aid
Reason Somewhat a reason Not a reason
Cannot afford a hearing aid
Top 10 reasons for not having a hearing aid
Source: EuroTrak /JapanTrak 16
European Hearing Instrument Manufacturers Association
2. Hearing rehabilitation: Societal and personal benefits
17
European Hearing Instrument Manufacturers Association
How useful are your hearing aids on your job?
12%
17%
10%
14%
8%
5%
10%
46%
33%
36%
27%
30%
32%
20%
42%
50%
54%
59%
62%
63%
70%
Japan
UK
Italy
Norway
Germany
France
Switzerland
Of no use Of some use Of significant use
N: UK 144/FRA 204/ GER 209 Source: EuroTrak /JapanTrak
18
European Hearing Instrument Manufacturers Association
9%
10%
8%
4%
3%
7%
14%
8%
9%
7%
3%
2%
7%
11%
11%
14%
9%
5%
4%
7%
15%
6%
15%
12%
8%
8%
13%
12%
7%
12%
11%
7%
7%
12%
12%
10%
15%
11%
9%
9%
12%
18%
35%
19%
34%
44%
44%
39%
39%
31%
26%
35%
45%
45%
40%
35%
37%
36%
37%
47%
55%
58%
43%
31%
41%
30%
25%
29%
25%
24%
28%
39%
32%
25%
26%
25%
30%
25%
27%
30%
25%
15%
15%
16%
19%
15%
16%
19%
16%
16%
11%
26%
14%
16%
21%
19%
16%
12%
16%
8%
13%
14%
17%
8%
7%
Germany
Switzerland
Italy
UK
France
Japan
Norway
Germany
Switzerland
Italy
UK
France
Japan
Norway
Germany
Switzerland
Italy
UK
France
Japan
Norway
Disagree strongly Rather disagree Neutral Rather agree Strongly agree
I think that people with an untreated hearing loss tend to be less promoted in their job
I think that people with an untreated hearing loss tend
not to get the job they deserve
I think that people with an untreated hearing loss tend to
be under-salaried
Source: EuroTrak /JapanTrak
Countr
ies a
re s
ort
ed b
y th
e a
vera
ge “
rath
er+
str
ongly
agre
e”
over
the thre
e q
uestions
Base: Hearing aid owners
19
European Hearing Instrument Manufacturers Association Source: EuroTrak /JapanTrak
20
European Hearing Instrument Manufacturers Association
32%
16%
19%
14%
17%
9%
4%
37%
41%
29%
27%
21%
21%
11%
Italy
UK
Germany
Japan
France
Norway
Switzerland
Hearing aid Top 50% hearing loss, no hearing aid
Depression symptoms: PHQ-2 Screening: In the last 2 weeks: • Little interest or pleasure • Feeling down, depressed, hopeless
Source: EuroTrak /JapanTrak
Top 50% means six tiles 4-6 with a similar degree of hearing loss as hearing aid owners:
Construction of 6-groups: A factor analysis was performed to identify one factor “degree of hearing loss”. The following questions were included in the factor:
• Number of ears impaired (one or two)
• Stated hearing loss (Mild to Profound)
• Scores on 6 APHAB-EC – like questions (Scaled 1-5)
• When NOT using a hearing aid, how difficult is it for you to follow conversations in the presence of noise
People were segmented into 6 groups of same size (16.67% of all hearing impaired in the sample).
21
% of people with depression symptoms
European Hearing Instrument Manufacturers Association
59%
61%
66%
66%
57%
69%
56%
56%
56%
63%
54%
62%
42%
52%
15%
19%
6%
13%
4%
5%
4%
17%
2%
7%
3%
6%
3%
5%
JAP with hearing aid JAP no hearing aid (but sig. HL top 50%)
ITA with hearing aid ITA no hearing aid (but sig. HL top 50%)
GER with hearing aid GER no hearing aid (but sig. HL top 50%)
UK with hearing aid UK no hearing aid (but sig. HL top 50%)
CH with hearing aid CH no hearing aid (but sig. HL top 50%)
FRA with hearing aid FRA no hearing aid (but sig. HL top 50%)
NOR with hearing aid NOR no hearing aid (but sig. HL top 50%)
Yes somewhat more Yes, much more
Base: Hearing aid owners and non owners with top 50% hearing loss
Dementia symptom: •Getting more forgetful in the last year?
Source: EuroTrak /JapanTrak 22
Top 50% means six tiles 4-6 with a similar degree of hearing loss as hearing aid owners:
Construction of 6-groups: A factor analysis was performed to identify one factor “degree of hearing loss”. The following questions were included in the factor:
• Number of ears impaired (one or two)
• Stated hearing loss (Mild to Profound)
• Scores on 6 APHAB-EC – like questions (Scaled 1-5)
• When NOT using a hearing aid, how difficult is it for you to follow conversations in the presence of noise
People were segmented into 6 groups of same size (16.67% of all hearing impaired in the sample).
% of people getting more forgetful
European Hearing Instrument Manufacturers Association
Source: CH-Blick; 13.4.2012
Mentally and
physically
exhausted
people
….
cost CHF 4.2
billions/year
in Switzerland
Source: EuroTrak /JapanTrak 23
European Hearing Instrument Manufacturers Association
38%
29%
30%
26%
26%
25%
29%
40%
37%
47%
44%
31%
32%
26%
35%
23%
24%
23%
20%
17%
15%
38%
42%
35%
40%
22%
28%
25%
15%
16%
15%
11%
18%
8%
10%
26%
27%
15%
16%
24%
15%
18%
15%
13%
11%
7%
10%
6%
6%
25%
18%
14%
10%
20%
14%
12%
ITA UK
GER JAP FRA NOR
CH
ITA UK
GER JAP FRA NOR
CH
ITA UK
GER JAP FRA NOR
CH
ITA UK
GER JAP FRA NOR
CH
Rather agree Strongly agree
In the evenings I often feel
physically exhausted
In the evenings I often feel
mentally exhausted
No hearing aid (but significant hearing
loss top 50%)
Hearing aid
No hearing aid (but significant hearing
loss top 50%)
Hearing aid
Source: EuroTrak /JapanTrak 24
Top 50% means six tiles 4-6 with a similar degree of hearing loss as hearing aid owners:
Construction of 6-groups: A factor analysis was performed to identify one factor “degree of hearing loss”. The following questions were included in the factor:
• Number of ears impaired (one or two)
• Stated hearing loss (Mild to Profound)
• Scores on 6 APHAB-EC – like questions (Scaled 1-5)
• When NOT using a hearing aid, how difficult is it for you to follow conversations in the presence of noise
People were segmented into 6 groups of same size (16.67% of all hearing impaired in the sample).
European Hearing Instrument Manufacturers Association
3. Satisfaction with and reasons not to use hearing aids
25
European Hearing Instrument Manufacturers Association
5
3
7
2
1
1
12
3
4
3
3
4
1
20
7
11
8
3
7
5
27
20
11
9
15
7
10
21
40
14
22
26
17
19
14
24
43
35
35
50
46
1
6
14
16
16
14
19
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Japan (n=450)
Italy (n=510)
Norway (n=691)
UK (n=501)
Germany (n=500)
France (n=502)
Switzerland (n=514)
very dissatisfied dissatisfied somewhat dissatisfied neutral
somewhat satisfied satisfied very satisfied
Source: EuroTrak /JapanTrak
% Overall satisfaction with HA
26
% satisfied
84%
80%
77%
72%
72%
70%
36% !
European Hearing Instrument Manufacturers Association
6
2
1
4
2
9
7
3
1
0
1
0
1
18
6
5
2
5
3
5
3
5
1
7
1
1
0
26
16
12
4
11
11
12
7
5
1
12
4
8
3
24
26
21
15
12
6
10
6
18
10
5
8
9
10
18
25
35
44
16
12
25
22
27
24
17
17
20
18
9
22
23
26
40
49
28
38
28
43
42
57
44
48
0
3
5
8
11
18
11
18
13
20
17
12
17
21
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
JAP 2009 or earlier (n=213)
JAP 2010 or after (n=201)
ITA 2009 or earlier (n=160)
ITA 2010 or after (n=310)
NOR 2009 or earlier (n=329)
NOR 2010 or after (n=334)
UK 2009 or earlier (n=163)
UK 2010 or after (n=295)
GER 2009 or earlier (n=249)
GER 2010 or after (n=236)
FRA 2009 or earlier (n=202)
FRA 2010 or after (n=287)
CH 2009 or earlier (n=238)
CH 2010 or after (n=270)
very dissatisfied dissatisfied somewhat dissatisfied neutral somewhat satisfied satisfied very satisfied
Source: EuroTrak /JapanTrak
Overall satisfaction with HA
27
European Hearing Instrument Manufacturers Association
1 4
8
1 1
2 1
5
5 6
13
2 0
5
0 1 3
1 0 1
7 5
18
1 1
9
2 2
9
1 3
9
0 1
11
3 2
16
0 0
3
15 20
23
3 8
13
7 16
13
8 5
11
1 0
11
5 12
6
5 3
8
27 25
28
13 21
30
5 6
21
3 5
22
10 12
28
5 4
25
4 11
18
27 29
14
39 46
33
11 17
16
21 29
18
26 29
20
15 19
20
17 12
28
22 16
8
34 18
12
49 51
30
42 35
20
37 44
18
53 54
28
47 62
30
1 2 2
9 5 3
24 9
5
20 17
7
24 13
6
19 9
2
26 11
13
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
JAP HA worn more than 8 hrs/day (n=149) JAP HA worn 4-8 hrs/day (n=109)
JAP HA worn up to 4 hrs/day (n=192)
ITA HA worn more than 8 hrs/day (n=213) ITA HA worn 4-8 hrs/day (n=177)
ITA HA worn up to 4 hrs/day (n=119)
NOR HA worn more than 8 hrs/day (n=320) NOR HA worn 4-8 hrs/day (n=146)
NOR HA worn up to 4 hrs/day (n=225)
UK HA worn more than 8 hrs/day (n=236) UK HA worn 4-8 hrs/day (n=131)
UK HA worn up to 4 hrs/day (n=134)
GER HA worn more than 8 hrs/day (n=221) GER HA worn 4-8 hrs/day (n=144)
GER HA worn up to 4 hrs/day (n=135)
FRA HA worn more than 8 hrs/day (n=284) FRA HA worn 4-8 hrs/day (n=145)
FRA HA worn up to 4 hrs/day (n=73)
CH HA worn more than 8 hrs/day (n=261) CH HA worn 4-8 hrs/day (n=115)
CH HA worn up to 4 hrs/day (n=138)
very dissatisfied dissatisfied somewhat dissatisfied neutral somewhat satisfied satisfied very satisfied
Source: EuroTrak /JapanTrak
Overall satisfaction with HA
28
European Hearing Instrument Manufacturers Association
23
20
41
22
37
44
48
42
48
57
63
66
60
65
65
53
59
61
60
66
54
60
53
59
69
56
56
59
68
72
69
67
59
63
76
Relationships at home
Social life
Sense of safety
Participate in group activities
Communicate more effectively
% better + a lot better
FRA
CH
NOR
GER
ITA
UK
JAP
29 Source: EuroTrak /JapanTrak
European Hearing Instrument Manufacturers Association
How did the following aspects change since person X is wearing hearing aids?
12
13
11
22
17
21
26
42
22
29
34
47
23
28
43
60
33
37
41
56
42
46
49
53
38
45
51
58
Quarrels/disputes with Person X
Personal relationship with Person X
Social activities together with Person X
Communication with Person X
% better +a lot better
FRA
ITA
GER
CH
UK
NOR
JAP
30 Source: EuroTrak /JapanTrak
European Hearing Instrument Manufacturers Association
Base: non owners Top 50% HL
31 Source: EuroTrak /JapanTrak
So
rted
by o
ve
rall im
po
rtan
ce
Bars represent importance within each country (individual scale size per country)
Reasons % somewhat a reason + a reason ITA FRA GER UK NOR CH JAP
Uncomfortable 68 59 62 74 59 52 73
Hearing loss not severe enough 63 63 58 72 61 62 63
Hear well enough in most situations 73 55 68 54 68 64 49
They do not restore your hearing to normal 62 61 68 59 55 51 59
They do not work well in noisy situations 58 61 64 57 69 56 49
Have more serious priorities 65 69 54 62 44 * *
Would be embarrassed to wear a hearing aid 65 * 55 52 39 * 41
Ear doctors opinion (ENT) * 73 55 * 42 53 *
Bad design 65 * * 47 * * 37
Cannot afford a hearing aid 63 78 58 * * * *
Have tinnitus (ringing in ears) * * * * 41 39 38
Hearing Aid Dispenser/Audiologists opinion * 61 * * * 46 *
Do not admit I have a hearing loss in public 59 * * 46 * * *
Family doctors opinion (GP) * 57 * * * 40 *
Another hearing aid owners opinion * * 51 * * 40 *
Have hearing loss only with high pitch sounds * * * * 38 * 40
Have not had hearing tested yet * * * 50 * * *
Have hearing loss only with low frequency sounds * * * * * * 40
* not within the Top10 reasons for this country
European Hearing Instrument Manufacturers Association
Owners who don‘t use, low sample sizes!
32 Source: EuroTrak /JapanTrak
So
rted
by o
ve
rall im
po
rtan
ce
Bars represent importance within each country (individual scale size per country)
Reasons % somewhat a reason + a reason FRA CH NOR ITA UK GER JAP
They do not restore your hearing to normal 75 77 75 76 84 77 84
They do not work well in noisy situations 79 91 88 73 67 80 86
Uncomfortable 79 76 59 45 75 62 87
Have tried hearing aid and they do not work 62 56 72 65 72 47 86
Hear well enough in most situations 81 89 84 56 65 73 *
Hearing loss not severe enough 69 69 60 * 40 77 31
Have hearing loss in only one ear 67 * 43 * 40 48 31
Have hearing loss only with high pitch sounds * 69 41 * 39 55 28
Bad design * * * 54 42 43 30
Do not admit I have a hearing loss in public 63 44 * 55 * * *
Would be embarrassed to wear a hearing aid * 50 * * 43 43 25
Have tinnitus (ringing in ears) 61 * 34 * * * 36
Have more serious priorities * 45 39 * * 49 *
Have hearing loss only with low frequency sounds 65 * * * * * *
Have Sensor-neural hearing loss (nerve deafness) * * * 53 * * *
Social / Family opinion such as child, spouse, friend * * * 48 * * *
I have vision or dexterity problems * * * 48 * * *
* not within the Top10 reasons for this country
European Hearing Instrument Manufacturers Association
Non-owner: Think about the option to obtain / purchase a hearing aid.
What do you think would influence you to obtain / purchase a hearing aid ?
33 Source: EuroTrak /JapanTrak
So
rted
by o
ve
rall im
po
rtan
ce
Influenceing factors non-owners
CH Non-
Owner
(n=813)
UK Non-
Owner
(n=795)
FRA Non-
Owner
(n=809)
GER Non-
Owner
(n=864)
ITA Non-
Owner
(n=801)
JAP Non-
Owner
(n=898)
NOR Non-
Owner
(n=618)
Bars represent importance within each country (individual scale size per country)
Hearing loss got worse 82% 69% 64% 74% 51% 65% 42%
ENT/ Ear Doctor 51% 47% 53% 51% 51% 40% 33%
GP /Family doctor 35% 58% 20% 23% 25% 32% 28%
Spouse, relative, child, friend 47% 28% 26% 35% 16% 29% 30%
Price of hearing aid 30% 32% 49% 28% 34% 21% 13%
Free (Insurance, hearing aid free of charge) 35% 22% 42% 33% 18% 13% 17%
Another hearing aid owner (word of mouth) 36% 25% 19% 17% 19% 13% 18%
Hearing aid dispenser / Audiologist / Akustiker 38% 17% 22% 30% 26% 9% 27%
Financial Situation improved 13% 15% 23% 22% 20% 8% *
Safety concerns 19% * 17% 8% 18% 11% 10%
Audiologist (NHS) * 38% * * * *
Information/advice about hearing loss from consumer organisation or charity 13% * * * * * 10%
Co-worker or boss 12% * * * * * *
Hearing loss article or l iterature * * * * * 7% *
Newspaper advertisement * * * * * 3% *
European Hearing Instrument Manufacturers Association
We need to educate ENT doctors better
We need to inform the hearing impaired better about reimbursement possibilities
We should advocate adult screening programs (NB: diabetes!)
We should ”educate” politicians about the social cost issues (labor market, burn-outs, depression, dementia,)
Channel more info to tinnitus patients re treatment options?
34
European Hearing Instrument Manufacturers Association
EHIMA
Soeren Hougaard
EHIMA secretary general
Phone: (+45) 4045 7135
Email: [email protected]
35
European Hearing Instrument Manufacturers Association
36
European Hearing Instrument Manufacturers Association
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
GER UK FRA CH ITA NOR JAP
HA-owners
Dispenser Sound quality
signal process. Product features
Listening situation
%satisfied= % somewhat satisfied + % satisfied + % very satisfied
Source: EuroTrak /JapanTrak 37