To start off...

-We believe...there is immense room for growth in the menswear market-We will provide...a fresh new approach that embodies the millennial man, along with his wants and needs-Our research has shown that...focusing on social media, promotional events partnered with a retail chain, and a lifestyle blog will capture the Vince Camuto man

Our Team

A little about us…

Sopra is a boutique-style advertising agency that specializes in unique marketing strategies We collaborate with companies to take them step by step to successfully capture their desired presence in the marketTake pride in being small, but accomplishing big results

Client Summary & Challenge

Beginning as The Camuto Group in 2001, Vince Camuto has grown from women’s footwear to a complete lifestyle brand. The Vince Camuto menswear line fills the gap in the market that is affordable but luxurious style

ITOCHU’s challenge lies with connecting to the right consumer, and establishing who truly is The Vince Camuto ManWith the shift in today’s society, it is important to reach the target consumer on a personal level, that incorporates the lifestyle brand through social media

The Vince Camuto ManThe Vince Camuto menswear consumer is a

fashion forward businessman, who is on the rise both in his career and social life. He is in transition between the low quality and unprofessional options that fast fashion retailers deliver and the overpriced designer labels.

The Vince Camuto man falls into the fashion forward segment, which accounts for roughly 24% of male consumers. He is younger than 35, living in mostly urban settings, and works full-time.

This group is also most likely to engage in fashion and personal style through men’s magazines, social networks and blogs, and retailer websites.

Mintel Group, 2009 www.Pinterest.com

What influences him?Vince man: Fashion Forward Where he finds inspiration:Magazines, Websites, & other Social Media outlets.Who influences the Vince Man?Spouse/Partner, Parent, Personal Shopper

Who Influences Him In Numbers

Mintel Group, 2009

How we are going to connect...

Social Media: Blog, Instagram, Twitter, Facebook, etc. Event Marketing: locally, in Urban CitiesRetail Connection: Collaboration with retailer, Men’s Belks, will extend brand awareness to pre-established clients

Campaign Components

-Name: Find your inner Vince man-The Capital (Fashion & Lifestyle Blog)-Twitter Contest #thevinceman-Blog Launch Event-Capital 16 Club

Find Your Inner VinceOur play on “find your inner voice”, encouraging the target market to relate with Vince Camuto with both their fashion sense & lifestyle. Set to use social media to permeate the local target market. Find Your Inner Vince aims to grow brand awareness & create a desirable lifestyle for the millennials of Raleigh.

Our Strategy… Social MediaTwitter Contest #thevinceman Participants tweet photos of themselves styling Vince Camuto products, at the end of the month a winner is chosen and given a gift card to V.C

InstagramLocal Raleigh shots as well as Vince Camuto menswear products

FacebookBelks Facebook will post about the collaboration & upcoming local event. http://instagram.com/sopra_agency

Our Strategy… the blog“The Capital”A blog built to encompass the lifestyle of the Vince Camuto Man Focuses not only on the product, but relates to the VC man on a personal & relatable level Promotes local events for Vince Camuto as well as related venues Using an event to launch blog, “The Capital”

soprathecapital.tumblr.com

Our Strategy… Retail Collaboration

BelkFlagship store local to

RaleighMen’s belk separate at

CrabtreeEstablished clientele Good brand awareness

opportunity

Our Strategy… Event Marketing

A Few Examples Flyers posted downtown at researched restaurants (Busy Bee, Joule, Raleigh Times)Belk collaboration for event to build awareness and clientele Busy Bee Cafe (mentioned on blog)

Blog Launch EventPut on by partnering with the local Men’s Belk to both access their consumer base & split costs. After polling local target market consumers downtown, a unanimous voice said the place to be was Capital Club 16. The event would boost the blog’s online traffic and in turn increase twitter contest participants.

http://www.pinterest.com

Flowchart MAY JUNE JULY AUGUST SEPTEMBER

Post flyers X

Send invitations X

Event X

Launch blog X

Launch contest X

Announce contest winner & distribute gift card

X

Evaluation X

“Let Sopra find the inner voice of Vince Camuto’s campaign, and help each Vince man rise above the rest”