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SONY's New 960H Technology Delivers Super-Wide Video

Rugged Cams has redesigned their Analog DVR's to support Sony's new 960H technology. Thisnew video standard delivers much wider video than previous standards, and finally bringsanalog video into the 16:9 format where HD video has been all along.

Kemp, Texas (PRWEB) December 31, 2013 -- Rugged Cams has updated all of their Analog DVR's to supportthe new 960H Technology. Why? Because it is the single biggest advance in analog technology in decades, andis now approaching Megapixel resolution. Truly stunning!

For years, analog technology has been stuck at 720x480 as the highest resolution achievable. Many DVR's stillcan't record at that size “real time” (30 fps/channel). This, many in the industry believed, was as good as analogwas ever going to get. It wasn't bad. In fact, it looked pretty darn good, but it was a long way from megapixelresolutions. Many users wanted more, and the only way to get there was Megapixel cameras (IP or HD-SDI).For this reason, most people thought that analog was dying a slow death.

Then SONY (and also another company almost simultaneously), came along and improved Analog so much,that the picture format had to change from the standard 4:3 ratio (SD), to the better 16:9 format that HD uses.

SONY figured out a way to capture much more resolution, and in doing so, almost touched 1000 pixels wide –which is where most Megapixel cameras begin. Truly a game changer, and the technology is sure to extend thelife of analog for many more years to come. In fact, SONY is already producing analog cameras at 720p,However, DVR's have not yet caught up to this resolution at this time, but they are expected to within the nextyear more than likely. SONY says that they have likely stretched the analog CCD camera sensors as far as theycan go, so the new 720p analog cameras will likely use CMOS chipsets.

CMOS is what most IP cameras and HD-SDI Megapixel cameras use to reach ultra-high resolutions. However,CMOS cameras have not advanced enough to be able to deal with darkness as well as analog does. It is aknown fact that if there is a need to see well in dark conditions, analog cameras can deliver a better picture thanCMOS cameras, which tend to devolve into “black noise”. Analog cameras can deal with dark conditions muchbetter, but that may not always be the case. Scientists are working to improve CMOS sensors, but any advanceshave only been incremental so far.

True 16:9 Format – Just like your PC Monitor

The real beauty of 960H technology, is the fact that most of the monitors used for DVR's these days are 16:9format monitors (4:3 monitors are harder to find, and are also more expensive as well). When viewing regularanalog DVR's on this monitor, it is probably stretching the picture to fit the screen. This can result in distortedpictures and certainly misrepresents the scale of objects and people, and also distances, especially from left toright in the picture, because of the stretching. Now the resulting Live images and recorded footage will becorrectly displayed on the monitor.

Completely Backwards Compatible

The 960H DVR's are completely backwards compatible with all previous DVR Recording formats and allprevious cameras, no matter the resolution. In other words, if there is an existing camera that is only 600 lines

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(or less), the DVR can be set to simply record at D1 or smaller. Any camera can be recorded at any resolutionwith these new DVR's.

What Is Needed To Take Advantage Of 33% More Resolution With 960H?

To take advantage of this new revolution, it requires two things: a 960H compatible camera, and a 960H DVR.Existing cameras will still work just fine with these new DVR's. All of the recording resolutions of the past arestill available. This new technology doesn't make any cameras obsolete. Simply use what cameras are alreadythere, and add new 960H capable cameras for views that need the width or increased resolution. It's that easy.

The Same Lens Sees MUCH Wider Now Than Ever Before

Enjoy the much larger picture sizes and see more width than ever before – with the same lens! Since the new960H technology allows for a picture that is 960 pixels wide – as opposed to the 720 pixels of older cameras –there is a gain of more than 33% in width. That means that the lens is now seeing MUCH wider than it did atD1 Resolution (720x480).

Make A Jump Toward 720p – With The New 960H Technology!

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Contact InformationAllen SpearsRugged CCTV Grouphttp://www.rugged-cctv.com+1 (903) 498-3240

Online Web 2.0 VersionYou can read the online version of this press release here.