NAME:LALIT S NAME:LALIT S VASWANIVASWANI

CLASS:S.Y.B.B.A(ITM)CLASS:S.Y.B.B.A(ITM)

ROLL NO:17ROLL NO:17

COMPANY NAME: COMPANY NAME: SONY SONY

COLLEGE:C.P.PATEL COLLEGE:C.P.PATEL AND F.H.SHAH AND F.H.SHAH COMERCE COLLEGE. COMERCE COLLEGE.

SONYC O R P O R A T I O N

Established as Tokyo Tsushin Kogyo Corporation in May 1946

A G E N D A

• Company History

• Founder : Akio Morita

• Corporate Policy

• Strategy & Organization

• Current Initiatives

Company History

• 1946 - Tokyo Telecom Engineering

• 1950 - First Japanese tape recorder

• 1955 - First transistor radios

• 1957 - First pocket-sized radio

• 1958 - Name change to Sony

(from "sonus," Latin for "sound," and "sonny," meaning “little man”)

• 1968 - Intro of Trinitron color TV – explosive growth

• 1979 - Walkman personal stereo

Company History

• 1980’s - Major Producer of computer disks/ floppies

• 1988 - Bought CBS Records for $2 billion.

• 1989 - Bought Columbia Pictures for $4.5 billion.

• 1994 - Sony Playstation released to great success.

• 1997 - JV with Philips (inventors of the CD) to make Super Audio CD

• 1998 - Launched Wega flat-screen TV

• 1999 - JV with Philips, Sun Microsystems to develop networked entertainment products

• 1999 - Walkman with MP3 capabilities

Company History

• 2000 - Formed PlayStation.com – games/software online

• 2000 - Restructured all entertainment units under Sony Broadband Entertainment

• 2001 - JV Sakura Bank and JP Morgan Chase for online bank.

Founder: Akio Morita

• Groomed to take over 14-generation family Sake business

• Strong entrepreneurial spirit: Tokyo Telecom Engineering

• Revolutionary thinking: Brand is lifeblood of company success

• Listed Sony on NYSE in 1970.

• 1966 “Never Mind School” emphasize the capabilities of individuals, rather than their prior academic background and history – a revolutionary concept for Japan.

• Strong belief R&D leads to new ways to meet customer needs.

• Co-chair of various conferences, including the Japan-U.S Business Council, The Trilateral Commission, and the World Economic Forum in Davos.

Founder: Akio Morita

• Instrumental in easing trade friction with the U.S by playing leading roles in the Keidanren (Japan Federation of Economic Organizations), the Japan-U.S. Economic Relations Group.

• 1998 - Morita chosen as one of Time magazine’s 20 most influential business people of the 20th century - the only Asian member on its list.

Akio Morita: The Sony man

who put Japan on the corporate

map passed away in October 1999.

From left:Hiroshi Yoshioka: CEO, Executive Deputy PresidentFrom left:Hiroshi Yoshioka: CEO, Executive Deputy President

And Officer in charge of CPDG.And Officer in charge of CPDG.

Howard Stringer: Chairman, CEO, and PresidentHoward Stringer: Chairman, CEO, and President

Kazuo Hirai: Corporate Executive officer, Executive vice Kazuo Hirai: Corporate Executive officer, Executive vice

President and officer in charge of NPSG President and officer in charge of NPSG

Procurement Policies Reflect Corporate Policy

• Open Doors and Fairness

• Quality and Competitive / Reasonable Price

• Delivery Assurance and Services

• Optimum Procurement

• Technology Development

• Suppliers' Management

• Continue to focus on communications and home electric appliances, but also content and services

• Vertically integrated business

• Vision is to become a broadband entertainment company

• CEO Idei Nobuyuki wants Sony to be wherever people gather (Internet)

• Product-Market Strategy: Apply IT to product design, production, distribution, and sales

Strategy and Organization

• Electronics:

•Audio,Video, Televisions Information and Communications.

• Sony Computer Entertainment:

•Hardware and related software

• Sony Music Entertainment:

•Sony Music Entertainment Inc.: Columbia Records, Sony Classical, Sony Discos,Sony Disc Manufacturing, and Sony Music Nashville

•Sony Music Entertainment Japan: Sony Records and Epic Records

Sony Business Units

Sony Business Units

• Sony Pictures Entertainment –

• motion picture - production, acquisition and distribution

• television – programming, production, acquisition and distribution

• home video - acquisition and distribution

• television broadcasting

• operation of studio facilities

• Sony Life Insurance

• Other:

• Sony Finance International, Inc.

• Sony Trading International Corporation

• Sony Broadcast Media Co. Ltd.

• Other local entertainment businesses in Japan, U.S., and Germany.

Blue Streak Wheel of Fortune Big Daddy

Sony Business Units

Region $ (Millions)

% of Total

Japan 20,012 32

US 19,124 30

Europe 13.872 22

Other Regions 10,074 16

Total 63,082 100

Interesting Current Initiatives

• E-Commerce

• SonyStyle.com in Feb 2000

• Strategy reflects its desire to reduce the role of the big discounters as middlemen and gain greater control over prices

• Car Navigation Systems

• 7% of worldwide market

• These systems incorporate sophisticated technology, including web-access and advanced voice recognition.

• Video-Game Machines and Console Software

• Sony’s Playstation 2 (PS2) is claimed to be the first next-generation game console. This system can play DVDs, CVDs, and CD-Roms.

• In February, Sony Corp. unveiled an alliance with game software makers Sega Corp. and Namco Ltd. in online game distribution.

Interesting Current Initiatives

• AIBO- Artificial Intelligence ROBOT

• As close to human as possible – has emotions and instincts