Sony

Legal Embargo until Tuesday, October 30th 2012

07:00 CET

Believe beyond HD 1

Legal Embargo until Tuesday, October 30th 2012

07:00 CET

Believe beyond HD 2

You are going to watch

highly confidential content

Our corporate strategy

Believe beyond HD 3

From the lens to the living room

Believe beyond HD 4

Producing Professional

4K content for cinema

Believe beyond HD 5

Believe beyond HD 6

Sony„s innovations since 2000 in the cinema market...

2000 HDW-900

2006 HDW-F900R

2011 F65

2008 F35

2007 F23

2010 PMW-F3

Ultimate imaging performance

Ultra-reliable SRMemory Media

Established & proven F65 RAW workflow

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... culminating with the best cinema camera in the world

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... highly recognized by the industry

Academy of Television Arts & Sciences

2011 Primetime Emmy® Award

Outstanding Achievement in

Engineering Development

Single Chip Digital Camera Technology

Sony Corporation

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... with ever growing industry support

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(BR) DP: Affonso Beato, ASC, ABC

(CN/TW) DP: WU,ZONG-DE

(IND) DP: Bobby Singh

(IND) DP: Himman Dhamija / Yogesh Jani

(FR) DP: Xavier Bru

(TUR/FR/GER) DP: Florent Herry

(JPN) DP: Kurisu Naoki

Oblivion (US) DP: Claudio Miranda

(US) DP: Michael Barrett

Evil Dead (US) DP: Aaron Morton

(US) DP: Phil Meheux

(US) DP: Peter Suschitzky, ASC


F65 : cinema

(TV Drama/AU) DP: John Stokes

(Short film/UK) DP: David Procter

(Music/UK) DP: Ed Moore

(Commercial/JPN) DP: Hideyuki Takahashi

(Commercial/GER) DP: Volker May

(Commercial/NZ) DP: Callan Green

(Fiction/UK) DP: David Procter

(Music/USA) DP: Paul Laufer


F65 : Drama, Shorts, Music & Commercials

“The F65 feels like a great leap forward. As soon as I did testing,

I was immensely impressed by the amount of detail it captures, by

its incredible flexibility, from low lights to high lights, and its great contrast range.

It really is a camera for the future and I‟m going to use it again on a number of films”



“With the real 4K camera, a new cinematography age begins.

The movie industry spent 15 years trying to simulate film through various digital formats.

The struggle now belongs to history”


“We were surprised we could get such rich exposures

evenat low light levels of less than one foot candle”.


“The tonal gradation in the middle is really beautiful and it has delicacy

there which is a joy to use. You can be quite subtle with the camera, and

subtle nuances really do photograph and do end up on the screen”.


“We worked at Colorworks and got to see it in Sony‟s screening

room on a massive screen in true 4K and Taylor was blown away”.


“ACES was the main reason post went so smoothly at Light Iron.

Thanks to ACES, the digital grading process has never

been as easy for Cinematographers”.

2013 Sony brings the future to the market

19 Believe beyond HD

20 Believe Beyond HD

F65 – unleashing even more power


Advanced de-mosaicing at 6K or 8K

even with RAW files captured to-date

New digital OLED viewfinder

120P 8K capture, totally unique feature

And a lot more...


Recording interface unit

4K RAW Data output

3G HD-SDI input

Records to AXS-R5

23 Believe Beyond HD


XAVC, widening 4K and HFR production

MXF OP-1a Common Wrapper

• Visually lossless compression

• 220/440/880 Mbps

• 16Ch Audio

• Everyday TV format

• Best balance: Quality vs. Efficiency

• Professional Disc & SxS Memory

Mastering Quality Program exchange and delivery

TV Movies, Dramas

1080/50i

News gathering

Mainstream HDTV production

• Modest & flexible data payload

• Intra Frame & Long GOP

• 8 / 10 bit color sampling

• 1080 / 50P infrastructure

HD High Frame Rate & 4K Sports, TV Commercial Production


XAVC, widening 4K and HFR production

• Modest & flexible data payload

• Intra Frame & Long GOP

• 8 / 10 bit color sampling

• 1080 / 50P infrastructure

HD High Frame Rate & 4K Sports, TV Commercial Production


…completing Sony„s codec range

FY12 FY13 FY14 FY15 FY16

Camera RAW

MPEG – 4 SStP

XAVC INTRA

MPEG - 2 422:8bit 50M/420:35M

AVC HD 420:8bit 60i:24M, 60p:28M

DV SD 411:25M

28

MPEG4 SStP (444)

HD Beyond HD

Mastering & Delivery

XAVC (HD)

10 bit Production

MPEG2 HD422

Mainstream HDTV

RAW

Ultimate post production

XAVC (4K)

Mainstream 4K TV

XAVC (50p)

1080p HDTV

XAVC (HFR)

Creativity within reach

Different formats

for different applications

Believe beyond HD


SStP

XAVC HD

MPEG2 HD422

RAW

XAVC 4K

XAVC 50p

XAVC HD HFR

Different formats for different applications

2013 : Large sensor line-up



SStP

XAVC HD

MPEG2 HD422

RAW

XAVC 4K

XAVC 50p

XAVC HD HFR

A modular approach on the inside...

…and outside


S35mm 4K CMOS Imager

PL mount (with PL/FZ mount adapter)

Multi CODEC

High Frame Rates – 120p

Modular Design – Professional Viewfinder


PMW-F5 core features added:

Internal 4K recording

Global Shutter & wide color gamut

High Frame Rates –180fps, 240fps



…introducing new recording media

2,4Gbps (512GB capacity)

4K RAW up to 60P

2K RAW Up to 240P

RAW


RAW HFR


32GB/64GB 64GB/128GB

SStP


XAVC HD

10 bit HDTV

MPEG2 HD422

Mainstream HDTV

XAVC 4K

Mainstream 4K TV

XAVC 50p

1080p HDTV

XAVC HD HFR



F-series, internal recording

32GB/64GB 64GB/128GB

SStP


XAVC HD

10 bit HDTV

MPEG2 HD422

Mainstream HDTV

XAVC 4K

Mainstream 4K TV

XAVC 50p

1080p HDTV

XAVC HD HFR



F-series, dedicated external recording

AXS-R5 2,4Gbps (512GB capacity)

4K RAW up to 60P

2K RAW Up to 240P

RAW


RAW HFR


New add-ins to extend the limits of creativity


Compact cardreader for AXS media

USB 3.0 interface

Low cost RAW media

2,4Gbps (512GB capacity)

4K RAW up to 60P

2K RAW Up to 240P

Direct attachment to F5/55 without cable

2K & 4K RAW recorder (16bit linear)

Up to 60P (4K) & 240P (2K)

Usage of new AXS media card

Where Sony does

make the difference


Simultaneous recording internally (PMW- F55)


On-line

XAVC 4K/ QFHD

MPEG2 HD 422

Off-line

MPEG2 HD 422

XAVC 4K/ QFHD

1st OLED viewfinder for F5/F55/F65

0.7“ / 1280 x 720 pixels

Maximum contrast

Outstanding clarity

Display

(ON/OFF)

Focus

MAG


A dedicated professional viewfinder

Unleashing High Frame Rate creativity


120fps XAVC HD,

internal recording on SxS Pro+

180fps XAVC HD

internal recording on SxS Pro+

240fps 2K RAW

External recording AXS-R5

A new range of outstanding viewfinders


3,5“ LCD Viewfinder

960 x 540 pixels

High contrast (1000:1)

Flip up mechanism

7“ LCD Monitor

Full HD resolution (1920x1080)

High contrast (1000:1)

High brightness (1000cd/m²)

Parallel usage of 3.5“ VF

and 7“ display

46

New technology : 2x longer lifetime

1hour operation of F5/55 & AXS-R5

Designed for perfect integration with F-series

2 slot charger

2x fast as normal battery charger

70min to charge BP-FL75

Compatible with other SONY V-Mount batteries

Believe Beyond HD

New battery system for F-series


PL mount

T2.0

Focus ring with 240°

Metal housing


PL mount lens kit - ideal for private owners


LCD 30”

4096x2160 resolution

Ensure piece of mind

of our end-users


XDCAM Alliance & Partners

Is the De facto HDTV standard for News & Mainstream Production

Best interoperability alliance in the industry

Open Platform - Sony share technical documentation with all engineering

teams

F-Series workflow : an established workflow from the start

(RAW + XAVC support)


F-series world: more than just a camera

6x PL Lens set

3x PL Lens set

4K RAW up to 60p

2K RAW HFR up to 240p

New Olivine battery

Longer Life

2x High speed charging

SxS PRO+ for XAVC HD HFR & 4K

AXSM for 4K/2K RAW

SBAC-US20 for SxS PRO+

AXS-CR1 for AXSM

Economical

Faster Transfer to PC

XAVC & RAW workflow

NLE vendor support

New Sony RAW Viewer

Easy to carry the camera

Built-in ARRI rosette

4K 30” LCD monitor

For On-Set and Post

0.7” OLED

3.5” QHD

7” FHD LCD


MPG2 4:2:2

XAVC

SStp

RAW

Activation plan


Believe beyond HD

Teasing Campaign : rumours and excitement

Since October 15th

Via Social Media (Facebook,

Twitter) and European Websites

More than 1000 clics after one day

After 3 days, 400 contacts already

registered

55


Advertising

CineAlta range advertisement in key

European paper and on-line magazines

Featuring F65 as the outstanding

8K-sensor camera for feature film


Social Media

New European Cinealta twitter channel opened!

Facebook chat on October 30th and December 4th

Constant information posted on Sony Professional

Facebook page


Hands-on Experience

CineAlta range displayed

Seminar on each location: The Future ahead of Schedule

Product Specialist available for demonstrations


Hands-on Experience

International Film Festival of the Art of Cinematography

Sony„s Sponsorship

F65 screening followed by PMW-F5 and -F55 demo footages


Screenings and key DMC events all over Europe

Screening of F65 followed by F55 & F5 content

In 10 European capital cities

Gathering the digital cinematography community

New CineAlta products displayed

Screening sessions depending on location


Keeping in mind…

Targeted date : Mid/End of November


Keeping in mind…

available from October 30th on the training portal

1xPMW-F5 and -F55 on the Sony Roadshow with the F65

Pre-Launch pack - sent today per email

Launch pack – sent by mid-november


Wrap-Up

New F5 & F55

Full System

F65 with new v3.0

FS700 with new

4K workflow

New 4K 30‟‟ Monitor

New 4K format

Thank you


Sony

Technology

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