Sony Laser Technology Projects the Mission for Moffitt Cancer Center
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Transcript of Sony Laser Technology Projects the Mission for Moffitt Cancer Center
8/13/2019 Sony Laser Technology Projects the Mission for Moffitt Cancer Center
http://slidepdf.com/reader/full/sony-laser-technology-projects-the-mission-for-moffitt-cancer-center 1/4
Moffitt Cancer Center located in Tampa,
Florida, is the third-busiest by-volume
cancer center in the U.S. From research to
diagnosis, treatment to survivorship, Moffitt
is focused solely on the prevention and
cure of cancer.
Their vision to transform cancer care
through service, science and partnership
is embodied through every aspect of
their institution, even to the AV technology
they use, which explains why Moffitt was
one of the first institutions in the country
to furnish their tumor boards, radiology
locations and conference rooms with the
most cutting-edge laser technology. And
the laser projector brand that delivered
those high-quality, high-contrast radiology
images was Sony.
The Search
Their projector quest, however, didn’toriginate with laser. The lamp-basedprojectors they had in place wereproducing low-contrast images that didn’tmeet the standards of their radiologists.
Their extensive search began for lamp-
based projectors that would provide theimage quality the radiologists demandeat a price point the institution could
afford. After six months into the search,Jake Gilray, account manager for AVI-SPLthe systems integrator for Moffitt, broughtin Sony Electronics to demo their lampprojectors. Moffitt not only purchasedthree projectors right away but alsostarted the process of swapping out all
their lamp-based projectors for Sonyprojectors. “We brought in a couple ofdoctors for the demo,” said John Maass,AV manager for Moffitt. “They wereoverwhelmed by the showcasing of the
Customer:
• Moffitt Cancer Center
Industry:
• Healthcare
Challenges:
• Provide a projector that would
produce radiology images withthe high contrast and colordefinition needed for casereview and discussion
• Find an economical solution fornumerous meeting spaces
• Reduce the maintenance andlabor costs needed to keep over100 meeting spaces runningwithout interruption
• Use technology that wouldbe more time-efficient for themedical staff
Solution:
• Replace current projectors withVPL-FHZ55 Sony laser projectorsin high-use and off-site meetingspaces
Benefits:
• Delivered the vivid color andhigh-contrast images that theradiology team required andwas also equipped with DICOMGSDF Simulation Gamma mode
• Provided cutting-edge technologythat resulted in less wait- anddown-time for the doctors
• Eliminated lamp replacementcosts and reduced overallmaintenance and labor time
• Was an affordable solutionwith an immediate return oninvestment
• Supported the mission of theinstitution from a technologyaspect
case studySony Laser Technology Projects the Missionfor Moffitt Cancer Center
next
“The great part about thi
laser projector or any
of the Sony projectors is
we trust them, we know
they’re going to work.”
John Maass, AV Manager,Moffitt Cancer Center
8/13/2019 Sony Laser Technology Projects the Mission for Moffitt Cancer Center
http://slidepdf.com/reader/full/sony-laser-technology-projects-the-mission-for-moffitt-cancer-center 2/4
case study
next
product, and I was overwhelmed by the
affordable price point,” he added.
The Laser WOW Factor
Shortly after, Maass attended InfoCommwhere Sony premiered their game-changing new VPL-FHZ55 laser projectorthat upstaged them all. “We had beenlooking at laser projectorsfor a while…but when wesaw your product, we said,
‘Wow,’ it’s got everything we’vetalked about: it’s got DICOMGSDF Simulation Gammamode, image contrast plusthe vivid colors, which arephenomenal,” explainedMaass. “When I saw thisprojector at InfoComm, I just
said, ‘We have to have this.’Because as soon as they[the radiologists] realize thecapabilities and how greatthis is, they’re all going to wantit. We love the first ten, so we’reordering more!”
An interesting note is thatseveral of Moffitt’s high levelVPs happen to be color-blindfor specific colors. When theydemonstrate contrasts onslides or graphs, they preferbright colors that make items
really pop, which their previousprojectors couldn’t achievebecause they didn’t have theproper color scale. “When theysaw the vivid color coming offthe Sony laser projectors, theywere blown away,” said Maass.
While Moffitt has 25-30 Sonylamp-based projectors ofvarious models throughout
their facility, they are placing the laser onein the high-use and off-site locations. Thisresulted in saving time for their doctors,which can help save lives. For example, alaser projector turns on and off instantly
with no delay, while a lamp-basedprojector takes a few minutes to cool dowand come back up. “A few minutes meanthat doctors are not talking about patientwhich means they’re wasting their time,which impacts the next level of care,” said
Maass. “So the laser projector’s instant onoff feature is incredible,” he added. Maasspointed out that saving doctors a few
“When the doctors saw
the vivid color coming
off the Sony laser
projectors, they were
blown away.”
John Maass, AV Manager,
Moffitt Cancer Center
“With 20,000 hours
of laser life, putting
these projectors
in Moffitt’s remotelocations will
reduce the need
to have to go there
for maintenance
and support.”
Jake Gilray,Account Manager for AVI-SPL
On-screen images are simulated.
8/13/2019 Sony Laser Technology Projects the Mission for Moffitt Cancer Center
http://slidepdf.com/reader/full/sony-laser-technology-projects-the-mission-for-moffitt-cancer-center 3/4
case study
minutes over the course of a day adds up
to many hours over the course of a year.
“That’s a huge amount of time lost that
should be dedicated to the patient focus,”
he explained.
Gilray found the projector effective not
only from the doctors’ point of view, but
also from reduction in maintenance time
and costs, which led him to propose the
projector to Moffitt. “Moffitt has over 100
conference spaces with only four peopleservicing them, and I have seen the
challenges Moffitt has encountered to
keep them all running without interruption.
With 20,000 hours of laser projector life
and no lamps to replace, that is nolonger an issue. Especially putting these
projectors in Moffitt’s remote locations will
reduce the need to have to go there for
maintenance and support,” said Gilray.
From an integration standpoint, since
many of the conference rooms were
equipped with Sony lamp-based
projectors with the same body size andtype, the laser projectors were also easy
to install. “We didn’t have to relocate the
mounting,” said Gilray. “So it was just a
pretty easy swap. That part’s been super-
simple,” he added.
What Is the Professional Medical
Opinion?
When asked about the doctors’ reactions
to the laser projector’s performance,
Maass replied, “There’s one word that
comes to mind quite often. It’s usually
‘Wow’! There’s usually shock over howquickly it turned on, or they’re talking abou
the color,” said Maass. “The other thing we
love is the lumen output – it’s at a perfect
next
“The other thing we
love is the lumen
output – it’s at
a perfect pointfor our medium-
sized conference
spaces.”
John Maass, AV Manager,Moffitt Cancer Center
“We didn’t have to relocate the mounting, so it was
just a pretty easy swap. The installation part has
been super-simple.”
Jake Gilray, Account Manager for AVI-SPLOn-screen images are simulated.
8/13/2019 Sony Laser Technology Projects the Mission for Moffitt Cancer Center
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case study
© 2013 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Sony and theSony make.believe logo are trademarks of Sony.
(11/1
Sony Electronics Inc.
1 Sony Drive
Park Ridge, NJ 07656
sony.com/projectors
point for our medium-size conference
spaces,” he added.
Moffitt’s medical staff use the laser
projectors primarily for review in a tumor
board setting after the patient diagnosis
has been made, as well as in an
educational setting for training fellows and
residents. “In a group setting is where they
need to be able to see that contrast,” said
Maass. “So having a projector with DICOM
GSDF Simulated Gamma mode, where
they can see [what you’re talking about],
makes all the difference.”
When it comes to Sony projectors, Maass
is a true believer. “We’ve got the backing
of this great electronics company that’sgoing to really push it,” said Maass. “I’m a
big fan of a company that decides to get
into something in a big way, because that’s
an opportunity for us to get involved at the
ground level and be a part of something
great. Not only because we know we’re
going to get the proper support from Sony.
When I’m excited about a product, you
can’t shut me up about it. We’re one of
the first in the country to have these laserprojectors—how great is that?” he said.
Maass said it all comes down to Sony’s“state of the art” technology. “Moffitt is all
about being on the cutting edge, the
bleeding edge of everything,” he stated.
“And it’s all driven toward our mission for
contributing to the prevention and cure
of cancer. Throughout the institution, from
department to department, we all take
that mission and embody it and moveforward with it. It’s our way of giving back t
the community. If we can use technology
that will save a doctor five minutes in a
meeting so that he can talk about anothe
patient, that’s another life that’s gotten ext
support that they may not have gotten a
year ago. So that’s huge,” he added.
Maass is looking forward to the future of
laser technology and where it’s going. “Thgreat part about this laser projector or an
of the Sony projectors is we trust them, we
know they’re going to work,” said Maass.
“And that was one of the great selling
features for Sony,” he added.
VPL-FHZ55
• True Laser Light Engine
• Up to 20,000 Hours MaintenanceFree
• Brightness: 4,000 lumens Color
Light Output• Resolution: WUXGA
(1,920 x 1,200)
• Contrast: 8,000:1(full white/black)
• Flexible 1.6x Manual ZoomStandard Lens
• Vertical +60%, Horizontal +/-32%Lens Shift
• 25lb Compact Format
• Edge Blending
• Picture-by-Picture Function
• Network Control and Monitoring
“As soon as they [the
radiologists] realize
the capabilities and
how great this is,
they’re all going to
want it. We love the
first ten, so we’re
ordering more!”
John Maass, AV Manager,Moffitt Cancer Center
“If we can use technology that will save a doctorfive minutes in a meeting so that he can talk about
another patient, that’s another life that’s gotten extra
support that they may not have gotten a year ago.”
John Maass, AV Manager, Moffitt Cancer Center
On-screen images are simulated.