SONY IN LUND€¦ · Business process optimisation through data insights. Realtime monitoring....
Transcript of SONY IN LUND€¦ · Business process optimisation through data insights. Realtime monitoring....
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SONY IN LUNDDriving change, through an Internal Corporate Incubator
New IoT Services and solutions, beyond smartphones
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JOHAN SVENÉR VP, Research & Incubation and IoT Business Group at Sony Mobile
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SONY GROUP
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SONY IN LUND
ACADEMIA & INDUSTRY COLLABORATION
2001 2005 2008 2012 20142010 2017200680-90ies 2020
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SONY IN LUND - BUSINESS AREAS
SMARTPHONES SMART PRODUCTS SMART SOLUTIONS
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6 Confidential
5GAI
SensingRobotics
Edge Compute
Smartphones providedminiaturization and economy
of scale
ConnectivityCamerasSensors
ComputeMachine Learning
New devices, products services and business
BEYOND THE SMARTPHONEDIVERSE AND SPECIFIC DEVICES
“Cambrian Explosion”
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Evolved Mobile BroadBand (eMBB)
Feature phone384 kbps
Smartphone7-21 Mbps
Smartphone/TabletCat3: 100 Mbps
• High data rate• High throughput
• Signaling efficiency• Low power• Low data rate
BluetoothProfiles
20122004 2008 2024
NotifierRSS, BT 3.0
Apps Data, Voice, GPS Standalone
20202016
> 10 Gbps > 5 Gbps
< 1 Mbps
Ultra reliable & low latency
THE NETWORK EVOLUTIONDRIVING OUR INDUSTRY
5G4G+4G3G+3G 5G+
Massive Machine TypeCommunications
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KEY CHALLENGE – CREATING TRUE VALUESta rtup fa ilures
IoT Hype Curve
IoT Platf orm
IoT
5-10 Years to main stream adoption
• A lot of hype and fragmentation• Digitalization impacts Businesses at its
core
• Creating true v alue and RoI of IoT Solutions and inv estments are still the big challenge
Innovation Trigger
Peak of Inflated expectations
Disillusionment Slope of Enlightenment
Plateau of Productivity
Multidimensional Concept Creation
Must always be in balance
To create sustainable IoT and digitalization solutions, you must secure true customer-, partner-
and end-user- value.
• Increase your efficiency• Increase your revenue• Increase your customer satisfaction
Startup failures
Confidential
1/006 71-LXE 110 1725 Uen PB1
Research & Incubation 2016 Strategy and Business Plan
2016-03-09
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IoT Hype Curve
IoT Platform
IoT
5-10 Years to main stream adoption
A lot of hype and fragmentation
Digitalization impacts Businesses at its core
Creating true value and RoI of IoT Solutions and investments are still the big challenge
Innovation
Trigger
Peak of Inflated
expectations
Disillusionment
Slope of
Enlightenment
Plateau of Productivity
Confidential
1/006 71-LXE 110 1725 Uen PB1
Research & Incubation 2016 Strategy and Business Plan
2016-03-09
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OptimisationBusiness process optimisation throughdata insights
RealtimemonitoringInformation & process transparency
The digitalization journey
• What are your business challenges?
ControlRemote operations and self-repair
Platform powerNew revenue streams
AutonomyFurther cost reduction
Busin
ess
valu
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KEY CHALLENGE – CREATING TRUE VALUE
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2015 2016
2017
2018
2019
RESEARCH & INCUBATIONNetwork, IoT research & standardisation.
Create & incubate new technologies & business concepts.
SEED ACCELERATION PROGRAM, EUROPE
Support any employee with a great idea to create, incubate & launch new business concepts.
IOT BUSINESS GROUP EUROPELaunch, operate & grow business.
Strong vertically integrated IoT solutions & business models.
SONY AS DIGITALIZATION & CO-CREATION PARTNER
Support companiesin their digitalization journey, through Co-Creation and with scalability in mind.
GROW THE BUSINESS
OUR JOURNEYTOWARDS NEW BUSINESS
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IDEA GENERATION
EXPLORE NEW IDEAS & CONCEPTS IN SEMINARS
AND WORKSHOPS
CONCEPT INCUBATION ESTABLISH BUSINESSLAUNCH
BUSINESS
DEFINE & DEVELOP BUSINESS SOLUTIONS
DEVELOP & VERIFY BUSINESS ASSUMPTIONS
PREPARE & ESTABLISH THE BUSINESS SETUP
GROW & SCALE THE BUSINESS
CONTINUOUS ~3 MONTHS ~3-6 MONTHS ~3-6 MONTHS
PARTNER COLLABORATION
SMALL DEDICATED TEAMSEXECUTING AS STARTUPS
FAST AND STRUCTURED INNOVATION SYSTEM
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SERVICE OVERVIEW
SECURITY
ADVA
NCE
D SW
TE
CHN
OLO
GY A
SSET
S
MAN
AGED
SE
RVIC
ES
POSITIOING ML/AI
FOCU
S AR
EAS
SOLU
TIO
NS
DEVI
CES
Smart-phones
Wearables Visors“IoT Devices”
TV and displays
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COM
PON
ENTS
Camera sensorsGNSS
5G LTE MTC Modems …
SENSOR FUSION
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SONY IoT COREDevice visualisation
FOTA mgmt Device mgmt
Data visualisation
Provisioning mgmt Connectivity mgmt Data mgmt
Cloud API E2E security
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IMPROVED EFFICIENCY IN HEALTHCARE
HOSPITAL EQUIPMENT IS...
• Not found
• Hidden
• Lost
• Not a optimized amount
WILL HELP HOSPITALS...
• Instantly find equipment on digital maps
• Use on any connected screen
• Improve asset utilisation
• Optimise workflows
• Reduce workforce stress
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IMPROVED EFFICIENCY AND NEW REVENUE IN
TRANSPORTATION
TRANSPORTED GOODS ARE...
• Late
• Lost
• Broken / damaged
WILL HELP CUSTOMERS...
• Trace goods to know position & ETA
• Loading, unloading and waypoint detection
• Alerts in case of anomalies
• Insight about the journey
• Seamless indoor > outdoor tracking
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IMPROVED EFFICIENCY AND IN OPEN WORKSPACES
KEY CHALLANGES TODAY:
• >30 min/day/employee - trying to locate rooms,
colleagues, desks and waiting for latecomers.
• Lack of Office utilization data
WILL HELP OFFICES WITH ...
• Analytics data
• Locate room (wayfinding)
• Locate free desks
• Find colleague
• Find an available room
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IMPROVED GYM EXPERIENCE
THE GYM EXPERIENCE TODAY:
• Mostly analogue equipment
• Progress is tracked with pen and paper
THE BENEFITS OF CONNECTED GYM:
• Automatic workout logging
• Attract new customers and increase loyalty
• Improved motivation for gym goers by progress
tracking & personalization of service
• Easy retro-fit
• Insights about equipment utilization for
maintenance
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IMPROVED WORKFLOW FLEXIBILITY THROUGH
MOBILE MANAGEMENT OF CREDENTIALS
ORGANIZATION’S EXPERIENCE TODAY:
• Workflow flexibility limitations / restrictions
• Dedicated admin office for key provisioning
• Limited device options
THE BENEFITS OF CRIOTIVE:
• Secure provisioning of credentials to connected
devices with secure elements e.g. smartphone,
wearable or an access card.
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THANK YOU
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SONY is a registered trademark of Sony Corporation.
Names of Sony products and services are the registered trademarks and/or trademarks of Sony Corporation or its Group companies.
Other company names and product names are registered trademarks and/or trademarks of the respective companies.
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