Sonnenalp Real Estate Marketing Plan

A Legacy of Excellence and Distinction

At the Sonnenalp Hotel, warmth, personal ser-vice, integrity and a passion for excellence is a family legacy that has helped earn them a desig-nation as one of the Leading Small Hotels of the World.

Continuing the Legacy

Charmed by Vail’s superlative natural beauty and wealth of outstanding amenities, guests at the Sonnenalp Hotel over the years frequently ex-pressed a desire to investigate the possibility of owning a home here in the Vail Valley. Sonnenalp Real Estate was created to assist them in their search while providing a seamless transition from resort to real estate in terms of superior quality and service, imbued with a boutique atmosphere and attitude.

Brokers of a Higher Caliber

The Brokers of Sonnenalp Real Estate are known and admired for their high professional standards and the highly customized level of service they provide to their clients. A Sonnenalp Real Estate Broker works with only the finest, most gifted professionals to photograph the listed proper-ties. They coordinate every showing and homes are staged with lights on, curtains drawn, music playing, collateral materials displayed.

Sonnenalp Hotel and Sonnenalp Real Estate

Marketing Strategies

Advertising Sonnenalp Luxury Real Estate Marketing Approach

Our customers benefit from marketing efforts that reach quali-

fied buyers in a multi-tiered approach, delivering our message to the Vail Valley, our feeder markets and abroad.

Penetrating the Vail Valley Market

The Vail Daily Vail Valley HOME

TV8 Vail Beaver Creek Magazine

KZYR Radio Bravo! Music Festival Program

Sonnenalp Hotel in-room TV Vail Valley Foundation

Sonnenalp Real Estate places a premium on maintaining a leadership position in our marketplace with a strong, elegant presence in local and regional publications, on the web, on radio and on television.

At Your Fingertips

Every Vail Valley property in the palm of your hand!

Just bookmark SREvail.com on your mobile device for

ONE-click access to:

Search the entire Vail Valley MLS

View property details, photos and video tours

Get in contact with one of our experienced professional Brokers

Marketing through today’s mobile devices

At Your Fingertips

Research shows that 95% of Homebuyers use

the web to search for properties. In addition to featuring your listings on our own websites and the local multiple listing service, we have partnered with a group of the largest and most powerful real estate search engines to deliver over 57 million internet users.

We can make your home the star of its own show by creating website links that features a slide show of multiple, professionally taken pho-tos as well as Features” pages and Broker con-tact information. We drive traffic to these links by referring to them in our print ads and arti-cles, in our prospect mailings, in our television appearances, and by incorporating them into our email signatures.

Marketing on the World Wide Web

SonnenalpRealEstate.com

VailDaily.com Yahoo Real Estate SkiHomesVail.com

Google.com RealEstate.com

Realtor.com VailBeaverCreekMag.com

Directhomes.com Homefnder.com

Trulia.com Zillow.com

And, every real estate company and individual

broker website in the area.

Getting Noticed

Prime Location. In all of our advertising, we look to establish a

prominent position by means of the following: placement within a publication, the vehicles we choose or the way in which we use them.

Custom Publications E-Newsletter Monthly we produce an informative newsletter that is emailed to our high-end Client base of over 10,000 names, which is comprised of the Client lists of our team of Brokers, the gilt-edged guest list of the Son-nenalp Hotel, and our luxury property rental Clientele database. We write the articles ourselves and fill them with specific, real-estate related news bulletins and analyses of local market conditions.

Property Brochures Your home will be featured in its own elegantly designed, multi-paged brochure filled with large, four-color photographs (both interior and exterior) and readable text highlighting the property’s best features. This handsome bound piece of collateral is given to prospective Buyers at showings, distributed to Brokers at Open Houses, and mailed by our Sonnenalp Real Es-tate Brokers to their selected qualified Buyer pro-spects.

Flyers Sonnenalp Real Estate was the first real estate firm in the Vail Valley to produce and distribute flyers in color, a sign of our commitment to innovation. We distribute these one-page summaries, which display both photo-graphs and features, on-site at our listings, in regular broadcast emails to the Valley's 650+ Brokers and via email or first class mail to Clients and prospects based on their preference.

Broker Email We regularly contact the valley’s 650+ brokers and affiliates about your property through a variety of email communications that keep your property front and center in their minds.

Sales Process

Valuation

A key element in the successful sale of a luxury property is pric-

ing that is appropriate for the market and its current con-ditions. Comparative market analyses prepared by Sonnenalp Real Estate utilize both recent sales and currently active competitive listings data. Our Brokers are able to provide pricing input based on quantifiable research and their own years of luxury real estate sales experience.

Staging

Presenting your property in the best light optimizes its

chances of getting the best price. Sonnenalp Real Estate stages its homes for showing. We turn on the lights, draw the drapes and blinds, turn on the fireplace and music where appropriate. In addition, we have relationships with interior designers and furniture stores that enable us to fill empty rooms with furnish-ings and accessories on a Temporary basis and at very reasona-ble prices.

Open Houses

Open Houses are an effective way to introduce your property to the Public and Brokers alike. Public Open Houses. Public Open Houses encourage people who may not have a real estate Broker to see your property. Sometimes people prefer to look with-out the pressure of an agent. Our Pub-lic Open Houses give them a chance to see your home in a more relaxed manner. Broker Open Houses. Our Broker Open Houses include a ca-tered lunch or other forms of refreshment and provide an opportunity for members of The Vail Board of Realtors to familiarize them-selves with your home. It’s also an op-portunity for us to obtain feedback from other professionals about your property’s position in the market.

Creative Social and Cultural Events

Although we appreciate the value of tried and true sales

techniques, we also understand the need to differentiate our-selves from the 650+ other Brokers in the Vail Valley. In order to do justice to the exceptional properties we bring to the mar-ket, we undertake unique and attention-getting sales events at our listings. On behalf of our Sellers, we have held art shows and fashion shows in some of our elegant listings and, at the other end of the spectrum, we have hosted a hoedown at one of our historic ranch listings. Activities such as these engage prospective Buyers and enable them to interact with the home or ranch in a more specific and personal way.

Other Services We Offer

Property Management and Home Care

Sanctuary Property Management, our partner, manages luxury

homes, condominiums, and town homes, throughout the Vail Valley with attention to detail that is second to none.

Property management services include: House cleaning by a consistent team Window washing Trash removal Carpet and furniture cleaning Hot tub and swimming pool maintenance Landscaping maintenance Alarm inspection First call on residential alarms HVAC maintenance Snow removal: roof and property Snow melt system inspection, boiler

and hot water storage tanks Fireplace inspection Airport pick up and drop offs Full concierge services

Property And Vacation Rental

Owner property rental services: If you are interested in offer-

ing your home as a rental, let us help you determine preferred dates and rates. We feature a very competitive commission structure combined with our ability to reach an international market we can optimize your rental income. Rental services include: Comprehensive marketing to local, national and internation-

al clientele Professional photography Property showings Secure renters and negotiate agreements Collect security deposits, travel cancellation insurance and

all rental income Escrow all monies Disperse funds to you (the owner), tax authorities and co-op

broker commissions Document all income and expenses Concierge services for rental guests