Sonepur mela 2015

Advertising – Events – Production – Healthcare – Trading

SO

NE

PU

R M

ELA

-2015


Trade with Tradition

Two hands meet under a

towel, fingers being

counted - repeatedly,

agreed!! ..no-no…finally

they shake hands!!! ...

Guess what!!

An ELEPHANT just got

sold for an agreed amount.

Amount that only the

buyer or seller knows.

SO

NE

PU

R M

ELA

-2015


About the FairThey say there is no bird or animal breed, which is not

sold here. Come to think of it all Fifty Lakhs do not

even buy a sparrow. But they come here for fun. Almost

one month of hustle bustle starting 25th NOVEMBER, 2015.

SO

NE

PU

R M

ELA

-2015


Invites you to be part of this

EVENT

SO

NE

PU

R M

ELA

-2015


Welcome

to

SONEPUR CATTLE FAIR

If you were not among the 50,00,000+ People

who visited last year

here is an invitation….with a purpose

SO

NE

PU

R M

ELA

-2015


Sonepur Cattle FairS

ON

EPU

R M

ELA

-2015


Readymade platform for wider exposure. Massive footfall from all parts of the country.

Deep Penetration. Visitors from micro-interior/untapped geographical regions.

Ample scope of Impulsive buying/shopping. Visitors come with ready cash.

Brand recall to MASS. More than 50 lakhs footfall recorded last year.

SO

NE

PU

R M

ELA

-2015


Physical Location

Sonepur is easily accessible by Roadways and Railways.

It is only 25 kms from Bihar's Capital Patna, which is well connected by Airways, Railways and Roadways to the other parts of the country.

During the time of Fair, BSTDC also organizes Ferries from Patna to Sonepur.

SO

NE

PU

R M

ELA

-2015


MELA Details

PATNA

SONEPUR

Venue: Sonepur, 30 km from Patna in north Bihar

(on the bank of river Ganga)

Start Day:25th November, 2015

Duration: 30 Days.

Visitors: 50 to 60 Lacs.

Significance: Religious & Cattle Fair

HAJIPURSONEPUR

SO

NE

PU

R M

ELA

-2015


Introduction

The Sonepur Cattle Fair or Sonepur Mela (सोनपरु मेला) is held on

Kartik Poornima (the full moon day) in the month of

November in Sonepur, Bihar, on the confluence of river Ganga

and Gandak.

It is also known as Harihar Kshetra Mela or Malegaon Mela.

Till date, it is the biggest cattle fair of Asia and stretches on

from fifteen days to one month.

It has its origins during ancient times. The Sonepur Cattle Fair

attracts visitors from all over Asia.

SO

NE

PU

R M

ELA

–2015


Legend has it

It is said that the king Indrayamuna and the Gandharva chief

Huhu, were turned into an elephant and a crocodile respectively

by the curse of great sages Agastya and Dewala muni .

One day the elephant’s leg was caught by the crocodile. It is said

that both of them fought hard for many years.Ultimately the king

elephant weekend and prayed to the supreme god Vishnu to save

him.

Vishnu heard his prayer and cut down the crocodile with his

chakra and the touch of the chakra released Huhu from the curse.

Vishnu also released Indrayamuna from his curse and took him to

his aboard “Vaikunth”.

SO

NE

PU

R M

ELA

-2015


Tradition Continues…

The 25 kms area of Hariharnath Kshetra in Sonepur is more knownSonepur cattle fair. Asia’s largest international cattle fair where onecan find birds to elephant.

This cattle fair is held annually at sonepur starting on KartikPurnima, when millions of devotees from all over India take dips inthe Ganges and visit Hariharnath temple. in Accordance with Hindubeliefs that whoever takes a bath in the holy river on this day willattain moksha (Deliverance) from the cycle of life and death.

Every year the cattle fair starts with the traditional entry of elephantsinto the river to observe the legend showing lord Krishna’s kindnessto animals, the cattle fair is dedicated to mark this religious tradition .

SO

NE

PU

R M

ELA

-2015


In the Past

Visitors comes here from all across the country but mostly fromBihar, East UP, West Bengal, MP, Nepal & Assam.

Most of the distant visitors were Males , in the age group of 25 to40 years.

Women from near by districts and villages comes here to buyhouse hold goods, beauty products and for entertainment becausefair is only excuse for them to come out.

About 80 % of MELA goers regarded MELA as places to learnmore about products and services. Advertising and promosmotivates them to buy products or avail services.

SO

NE

PU

R M

ELA

-2015


Attractions

SO

NE

PU

R M

ELA

-2015


Layout

SO

NE

PU

R M

ELA

-2015


Mela Stall Specifications

We are offering Readymade stalls at the most important locations in

side the mela premise with the stall sizes as per your requirements

(most common sizes are 10”X 10”, 20” X 20” and 40”X40”)

Leveled and swelled Space

Superstructure With Fabrication

Carpeted floor and decorated roof

Front Facia

Power back up

Lightning and audio video system

Manpower (electrician , sweeper and security)

Promoters – Male /Female

SO

NE

PU

R M

ELA

-2015


Add on:

• Stilt Walker• Pack Man• Demonstrations• Sampling • Folk/Street Show• Magic Show • Puppet Show • Changing Rooms• Branded Showrooms for Sales/Sample/Promotion • Others as per your need

SO

NE

PU

R M

ELA

-2015


Static Branding Option

• Welcome Arch

• Temporary Hoarding

• Railway Station Branding

• Parking Area Branding

• Auto rickshaw /Local transport

• Visibility at Variety Show [Theater Branding]

• Banners

• HTS Branding

SO

NE

PU

R M

ELA

-2015


& Sonepur Fair

Our Association

Since 1997 as regular participant

Our Experience

Managed more than 500 units

• Stall set-up• Event set-up

• Branding set-up

SO

NE

PU

R M

ELA

-2015


SO

NE

PU

R M

ELA

-2015


Commercial Stalls - I

SO

NE

PU

R M

ELA

-2015


Commercial Stalls - II

SO

NE

PU

R M

ELA

-2015


Commercial Stalls - III

SO

NE

PU

R M

ELA

-2015


Commercial Stalls - IV

SO

NE

PU

R M

ELA

-2015


Government Sector

SO

NE

PU

R M

ELA

-2015


Interactive Acts

SO

NE

PU

R M

ELA

–2015


Automobiles

SO

NE

PU

R M

ELA

-2015


Telecom

SO

NE

PU

R M

ELA

-2015


Static Brandings

SO

NE

PU

R M

ELA

-2015


IND

IA’s

larg

est

im

ple

men

tati

on

n

etw

ork

IND

IA’s

larg

est

im

ple

men

tati

on

n

etw

ork


Website: www.tekadvertising.com

http://www.tekadvertising.com/

Sonepur mela 2015

Marketing

Transcript of Sonepur mela 2015