By:Parveen

Gupta Prafful Kumar

TOUCH SCREEN WATCH

ABOUT TITAN

• Set up in 1987 as a Joint Venture of TATA Group and TIDCO.

• 5th largest wrist watch manufacturer with revenues of more than Rs. 7000 Cr.

• Launched Brands - Titan, Fastrack, Sonata, Nebula, RAGA, Regalia.

• Product Portfolio also includes accessories and jewellery under brand.

Marketing Mix

Product

India’s first sports touch screen watch by Titan Sonata.

Made of acrylonitrile butadiene styrene and polyurethane materials

Great look and design.

High water resistance.

Multifunctional.

One-year warranty.

Feature like light, stopwatch, multiple time display, day-date and alarm, and is available in three vibrant colors.

Price

Available at 1499 Rs. In open market.

Price Comparison with other major brand

Motorola MOTOACTV 16000Rs.

Sony smart watch 8000Rs. 

Phosphor Touch Time watch 9000Rs.

Titan Sonata Ocean Digital 1499Rs.

Place

Available at over 8,000 Titan outlets across India.

Dealer and Retail channel partner.

Available across India in Urban or semi urban areas.

www.flipkart.comwww.gizbot.comwww.digitalgalleryindia.comwww.junglee.comwww.watchkart.comwww.naaptol.comwww.fashionandyou.com

Promotion

Mass Advertising through 15000 Banners across India.

T.V. Advertisement.

Marketing and Sales channel.

Recently J.W.T. Media company has been given responsibility for the advertisement of the product.

Product has been targeted at young adults both Men and Women.

Campaign is pegged at Rs. 8 Crore.

Maxus is the media planning and buying agency

Promotion

Product is being advertised at social networking website like Face book, twitter.

Product awareness spread through News channels like zee news, IBN 7, NDTV, AAJ Tak

CNBC, CNN IBN.

Product was advertised in most of the national and regional newspapers.

Brand ambassador like MS. Dhoni has an added advantage for the company.