HistoryEstablished in 1969, Sonalika group from the very beginning has tried to understand customer need so that they get better value for their money, hard earned. Sonalika has state of manufacturing, spread in acres, located at Hoshiarpur and tax free zone at AMB in Himachal Pradesh. Sonalika is the one of the top 3 tractor manufacturing companies in India, other products include of, Multi utility vehicles, engines and various farm equipments. Today the group stands tall with an approximate turnover of 3200 Core INR. An average growth of 30% makes it one of the fastest growing corporate in India. Its is also one of the few debt free companies. Group has strength of about 2000 employee & technocrats. History reveals that innovation is the key to continued progress and when applied to technology that touches human life, it can unfold a whole new economic phenomenon that has the power to change the world. With unique initiatives like the Thought leadership Forum, Leadership Forum, we have been able to create a unique platform for learning through success stories of industry leaders.

No, doubt that the sonalika products has created a niche for themselves not only in India but also in foreign market. To maintain quality have any defect even at micro level is been taken care of and rectified. The technology for Painting, which we use, is of the high quality a nd we have paint shop with world-class quality standards. The industry has gradually transformed itself into a world-class player involved in building state-of-the-art products, solutions and technologies. As an industry, we are very conscious of our responsibility to society. Sonalika Foundation intends to become a catalyst, encouraging our members to do more, capturing best practices for quality and harnessing a greater range of resources, from the industry and beyond, to make a major impact on the development. It has been our vision to cater to the needful agriculture and auto industry with quality products through untiring dedication and activities. As we step in to our fifth decade of existence, we continue to lead the development. Tractor and car plants work in 2 to 3 shifts depending upon volume of work for maximum production. We Continue to march ahead on road to success and glory driven by the force of initiative and determination to have a leading position in the tractor industry in the days to come . We have ventured in to automobile sector also with the launching of Rhino –MUV- to write another success story.

Milestones

2007

Joint Venture between ITL and MAGMA , August 2007.

On Aug. 10 With a view to provide financing of tractors on less stringent conditions, International Tractors Ltd has entered into a joint venture to set up a new company with Magma Shrachi Finance Ltd. The initial investment in the project would be Rs 25 crore.The joint venture company, to be known as Magma ITL Finance Ltd, would have 74 per cent stake while ITL would have the remaining 26 per cent.

2007

New variant of RHINO

RX

New variant of RHINO Rx launched with more technologically advanced engine and added features with utmost fuel efficiency and luxurious comfort at affordable price.

2006

Market Launch of RHINO (MUV)

Market Launch of RHINO (MUV) and Dealer network is being expanded through out the country. Our Chairman Has been Elected as President of TMA, Appointed as Ambassador of Macedonia & a member of National Council Confederation of Indian Ministry. Successfully Developed Four Wheel Drive front axles and Transmission of tractor for Yanmar. Became the third largest tractor manufacturer in India.

2005

Achieved turnover of USD 235 Million For FY 2004-05.

Achieved turnover of

USD 235 Million (Rs1000 Cr.)For FY 2004-05. Become the fourth largest tractor manufacturer in India. Rollout of first vehicle from ICML facility. Joint venture with Yanmar Agriculture of Japan for manufacturing of Tractors in India eived the ISO 9001/ ISO 14000 & TS 16949Certification for ICML and ITL. Initiated Crankshaft & Cylinder Block Machining Line and other components under Lean manufacturing System Received orders from Yanmar for Manufacturing of Front Axles and Transmission.

2004

Rollout—100000th Tractor in the year

2004

Opening of in Sonalika group ICML

2003

Started export of tractors to Africa & Asian subcontinents.

2001

Started in house manufacturing of engine for tractor application

2000

Entered into Joint venture with Renault (Class,) from Germany agricultural

1997

Entered into Manufacturing of tractors.

1969

Modest beginning into farm equipment and machinery manufacturing

GLOBAL PRESENCEInternational Market | International Clients | International Business

International Markets Algeria

Angola

Argentina

Armenia

Australia

Bangladesh

Benin

Brazil

Burkina Faso

Burundi

Cameroon

Canada

Croatia

DR Congo

Dubai

Ecuador

Egypt

Ethiopia

Gambia

Ghana

Iran

Iraq

Ivory Coast

Jordan

Kenya

Kuwait

Lesotho

Libya

Madagascar

Malawi

Malaysia

Mali

Mauritius

Morocco

Mozambique

Namibia

Nepal

Niger

Nigeria

Qatar

Russia

Saudi Arabia

Senegal

Serbia

Seychelles

Sierra Leona

Slovenia

South-Africa

Srilanka

Sudan

Suriname

Swaziland

Syria

Tanzania

Togo

Tunisia

Turkey

Uganda

USA

Yemen

Zambia

Zimbabwe

© 2007 International Tractors Limited. Al

International Clients CNCI

MG

ROVER

POWER TRAIN

RENAULT

YANMAR

International Business InformationITL has now set its sight at becoming a major International Tractor Manufacturer.

After consolidating its market share in the domestic and being counted as top three tractor manufacturer, ITL has now set its sight at becoming a major International Tractor Manufacturer. Sonalika Tractors are new successfully running in over 30 countries across Asia, Africa, North America and Australia. During last year market have been opened up in Australia, Ethiopia, Nigeria, Mozambique, Sudan, Qatar and Yemen in addition to traditional strong presence in market like Shri Lanka, Bangladesh, Kenya, Uganda, Egypt, Algeria, Mali and Senegal and etc. Sonalika is already the largest exported Indian to market like Nepal, South Africa and many others in Africa. The Focus has now shifted to concentrate on developing high volume tractor market like USA, Australia, Italy, Iran and Turkey etc. ITL Participated in several Agricultural shows in Canada and USA during Feb’07 and got very good response from the farmer and has finalized the entry strategy for the North America market. A new range of EPA complaint tractor with a modern front look has been developed for the developed for the developed market like USA and Europe. Several European companies have also shown interest in sonalika product and new market in Spain, Italy, Solvenia and other east European market will market will start selling ITL products shortly. Again a new range of EURO III complaint tractors are currently undergoing European homologation. During Last financial Year Sonalika Product also received technical homologation clearance from Nigeria & Sudan. Showing faith in ITL quality an cost effectiveness some of the leading European tractor brands have short listed ITL to outsource their products range from ITL. After inspecting ITL facilities these companies have selected the tractor models to be outsourced from ITL. This will give ITL assured annual export volume of over 5000 units per annum along with upgrade ITL technology and production System. Further negotiation is underway with companies from turkey, Poland and Italy for long term cooperation and joint marketing of IT product across Europe as well offer contract manufacturing facility to these companies. In order to strengthen the dealer effectiveness in the target overseas market during the year. Several training programs have been conducted at ITL training center in Hoshiarpur . These were attended by sales and services staff from Bangladesh, Shri Lanka, South Africa, Yemen, Nigeria, Ghana, cameramoon, Ethiopia, Algeria, &

Egypt etc. The introduction of 75 HP tractor range in 2WD & 4WD has given additional boost to TL exports. Sonalika is in fact the only company exporting 90 H .P tractor range India competing successfully with established international brands in this range. With the increase in dealer network and product range ITL is set to give a major boost to its export volume and build the sonalika brand internationally. Crossing new horizon very day.

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