SoMe Test 1 Jade King
-
Upload
jadeking -
Category
Technology
-
view
232 -
download
4
Transcript of SoMe Test 1 Jade King
![Page 1: SoMe Test 1 Jade King](https://reader034.fdocuments.in/reader034/viewer/2022052523/5559f202d8b42aa8098b45d5/html5/thumbnails/1.jpg)
What’s the point?
![Page 2: SoMe Test 1 Jade King](https://reader034.fdocuments.in/reader034/viewer/2022052523/5559f202d8b42aa8098b45d5/html5/thumbnails/2.jpg)
Overview
What is FourSquare Pros/Cons Alternatives Final Recommendations Next Steps
![Page 3: SoMe Test 1 Jade King](https://reader034.fdocuments.in/reader034/viewer/2022052523/5559f202d8b42aa8098b45d5/html5/thumbnails/3.jpg)
What is it?
FourSquare is an example of a geolocation service
A mobile application that allows the user to “check in” to locations, share that information with friends, earn badges, compete for rank, and claim incentives
![Page 4: SoMe Test 1 Jade King](https://reader034.fdocuments.in/reader034/viewer/2022052523/5559f202d8b42aa8098b45d5/html5/thumbnails/4.jpg)
Badges / Specials
![Page 5: SoMe Test 1 Jade King](https://reader034.fdocuments.in/reader034/viewer/2022052523/5559f202d8b42aa8098b45d5/html5/thumbnails/5.jpg)
Data Tracking
![Page 6: SoMe Test 1 Jade King](https://reader034.fdocuments.in/reader034/viewer/2022052523/5559f202d8b42aa8098b45d5/html5/thumbnails/6.jpg)
User Growth
Projected to have 10 million users by this July.Source: New York Observer
![Page 7: SoMe Test 1 Jade King](https://reader034.fdocuments.in/reader034/viewer/2022052523/5559f202d8b42aa8098b45d5/html5/thumbnails/7.jpg)
2010 Stats
![Page 8: SoMe Test 1 Jade King](https://reader034.fdocuments.in/reader034/viewer/2022052523/5559f202d8b42aa8098b45d5/html5/thumbnails/8.jpg)
Pros and Cons
Low cost promotion Targeted Control over incentives Tool that can help
attract, develop and maintain customers
Meets customers where they are
User has to have a smart phone to participate
People are free to post what they want about your business on the network (though this happens with or without your participation)
Something else you have to keep up with
![Page 9: SoMe Test 1 Jade King](https://reader034.fdocuments.in/reader034/viewer/2022052523/5559f202d8b42aa8098b45d5/html5/thumbnails/9.jpg)
Alternatives
Other geolocation apps ex: Gowalla Traditional advertising ex: Print Reward cards
![Page 10: SoMe Test 1 Jade King](https://reader034.fdocuments.in/reader034/viewer/2022052523/5559f202d8b42aa8098b45d5/html5/thumbnails/10.jpg)
Recommendations/Next Steps
Claim your business on FourSquare Begin using services offered:
Specials Incentive for “mayor” Data Tracking Add window decals to store front