Some notes on building Brand You for the Postgrad Advertising Class of 2013
description
Transcript of Some notes on building Brand You for the Postgrad Advertising Class of 2013
![Page 1: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/1.jpg)
![Page 2: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/2.jpg)
![Page 3: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/3.jpg)
![Page 5: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/5.jpg)
• Be professional
![Page 6: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/6.jpg)
• Be professional• Complete your profile
![Page 7: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/7.jpg)
• Be professional• Complete your profile• Ask for recommendations
![Page 8: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/8.jpg)
• Be professional• Complete your profile• Ask for recommendations• Highlight your skills
![Page 9: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/9.jpg)
• Be professional• Complete your profile• Ask for recommendations• Highlight your skills• Include your contact details
![Page 10: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/10.jpg)
• Be professional• Complete your profile• Ask for recommendations• Highlight your skills• Include your contact details• Personalise your requests
![Page 11: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/11.jpg)
• Be professional• Complete your profile• Ask for recommendations• Highlight your skills• Include your contact details• Personalise your requests• Join groups
![Page 12: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/12.jpg)
• Be professional• Complete your profile• Ask for recommendations• Highlight your skills• Include your contact details• Personalise your requests• Join groups• Watch for events
![Page 13: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/13.jpg)
• Be professional• Complete your profile• Ask for recommendations• Highlight your skills• Include your contact details• Personalise your requests• Join groups• Watch for events• Promote yourself (what you’re doing/reading etc)
![Page 14: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/14.jpg)
• Be professional• Complete your profile• Ask for recommendations• Highlight your skills• Include your contact details• Personalise your requests• Join groups• Watch for events• Promote yourself (what you’re doing/reading etc)• Link to your other content/blog/Twitter/CV
![Page 15: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/15.jpg)
![Page 16: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/16.jpg)
![Page 17: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/17.jpg)
• Be professional
![Page 18: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/18.jpg)
• Be professional• Complete your profile
![Page 19: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/19.jpg)
• Be professional• Complete your profile• Observe more than speak, at least initially
![Page 20: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/20.jpg)
• Be professional• Complete your profile• Observe more than speak, at least initially• When you do talk, have an opinion
![Page 21: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/21.jpg)
• Be professional• Complete your profile• Observe more than speak, at least initially• When you do talk, have an opinion• Follow a good mix of the right professionals
![Page 22: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/22.jpg)
• Be professional• Complete your profile• Observe more than speak, at least initially• When you do talk, have an opinion• Follow a good mix of the right professionals• Follow recruitment specialists
![Page 23: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/23.jpg)
• Be professional• Complete your profile• Observe more than speak, at least initially• When you do talk, have an opinion• Follow a good mix of the right professionals• Follow recruitment specialists
![Page 24: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/24.jpg)
![Page 25: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/25.jpg)
• Be professional
![Page 26: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/26.jpg)
• Be professional• Use a real profile pic
![Page 27: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/27.jpg)
• Be professional• Use a real profile pic• They aren’t your friends. Shock, I know.
![Page 28: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/28.jpg)
• Be professional• Use a real profile pic• They aren’t your friends. Shock, I know.• Complete your profile with your career in mind
![Page 29: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/29.jpg)
• Be professional• Use a real profile pic• They aren’t your friends. Shock, I know.• Complete your profile with your career in mind• Think about the pics you post!
![Page 30: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/30.jpg)
• Be professional• Use a real profile pic• They aren’t your friends. Shock, I know.• Complete your profile with your career in mind• Think about the pics you post!• Use groups to find events – ICAD etc
![Page 31: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/31.jpg)
• Be professional• Use a real profile pic• They aren’t your friends. Shock, I know.• Complete your profile with your career in mind• Think about the pics you post!• Use groups to find events – ICAD etc• Search for events – IAPI, ICAD, Offset etc
![Page 32: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/32.jpg)
• Be professional• Use a real profile pic• They aren’t your friends. Shock, I know.• Complete your profile with your career in mind• Think about the pics you post!• Use groups to find events – ICAD etc• Search for events – IAPI, ICAD, Offset etc• Consider setting up your own group
![Page 33: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/33.jpg)
• Be professional• Use a real profile pic• They aren’t your friends. Shock, I know.• Complete your profile with your career in mind• Think about the pics you post!• Use groups to find events – ICAD etc• Search for events – IAPI, ICAD, Offset etc• Consider setting up your own group• Contribute, comment, converse
![Page 34: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/34.jpg)
![Page 35: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/35.jpg)
![Page 36: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/36.jpg)
Your portfolio site
• Design it for simplicity
![Page 37: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/37.jpg)
Your portfolio site
• Design it for simplicity• Post only your best work
![Page 38: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/38.jpg)
Your portfolio site
• Design it for simplicity• Post only your best work• Link it to your other sites
![Page 39: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/39.jpg)
Your portfolio site
• Design it for simplicity• Post only your best work• Link it to your other sites• Keep your contact details prominent
![Page 40: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/40.jpg)
Your portfolio site
• Design it for simplicity• Post only your best work• Link it to your other sites• Keep your contact details prominent• Brag if you can, but don’t be an ass about it
![Page 41: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/41.jpg)
Your portfolio site
• Design it for simplicity• Post only your best work• Link it to your other sites• Keep your contact details prominent• Brag if you can, but don’t be an ass about it• Use relevant tags wherever you can
![Page 42: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/42.jpg)
![Page 43: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/43.jpg)
![Page 44: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/44.jpg)
![Page 45: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/45.jpg)
![Page 46: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/46.jpg)
Get a business card!
• Yes I know everything’s digital. Do it anyway.
![Page 47: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/47.jpg)
Get a business card!
• Yes I know everything’s digital. Do it anyway.• Get used to handing it out. It’ll only feel weird to you.
![Page 48: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/48.jpg)
Get a business card!
• Yes I know everything’s digital. Do it anyway.• Get used to handing it out. It’ll only feel weird to you.• Key contact points/job description
![Page 49: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/49.jpg)
Get a business card!
• Yes I know everything’s digital. Do it anyway.• Get used to handing it out. It’ll only feel weird to you.• Key contact points/job description• Remember to use it in any relevant situation
![Page 50: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/50.jpg)
![Page 51: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/51.jpg)
![Page 52: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/52.jpg)
![Page 53: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/53.jpg)
![Page 54: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/54.jpg)
![Page 55: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/55.jpg)
![Page 56: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/56.jpg)
![Page 57: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/57.jpg)
![Page 58: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/58.jpg)
CV / resumé
• As a PDF / hard copy
![Page 59: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/59.jpg)
CV / resumé
• As a PDF / hard copy• Relevant detail only! No purple prose.
![Page 60: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/60.jpg)
CV / resumé
• As a PDF / hard copy• Relevant detail only! No purple prose.• Not very exciting, but good to have it ready
![Page 61: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/61.jpg)
CV / resumé
• As a PDF / hard copy• Relevant detail only! No purple prose.• Not very exciting, but good to have it ready• Consider a more creative version of it too
![Page 62: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/62.jpg)
![Page 63: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/63.jpg)
Events
• Being social and getting notice is easier – and fun
![Page 64: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/64.jpg)
Events
• Being social and getting notice is easier – and fun• Find relevent events: Ignite; Refresh; Connector; 24
the Web; TedX; OpenCoffee; 121 Marketing, etc etc
![Page 65: Some notes on building Brand You for the Postgrad Advertising Class of 2013](https://reader035.fdocuments.in/reader035/viewer/2022062616/54b64cb24a795909138b458d/html5/thumbnails/65.jpg)
Events
• Being social and getting notice is easier – and fun• Find relevent events: Ignite; Refresh; Connector; 24
the Web; TedX; OpenCoffee; 121 Marketing, etc etc• Sound boring? Start your own…