Solving the sourcing puzzle: From dead stop to launch in 90 days
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Transcript of Solving the sourcing puzzle: From dead stop to launch in 90 days
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Solving the sourcing puzzle
Dead stop to launch in 90 days
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I promise:Interesting actionable
discussion
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I love questions,And the door is open-
please leave if you want to (really!)
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Goal: Successful product launch in a
entrepreneurial or SMB context
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80% of product launches fail
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CHEAT the statistics
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How?
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Front-endNiche selection
Product validationDe-downside the launch
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Back-endEngineering/devFactory selectionQuality assurance
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Understand risk
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Hedge the downside; preserve the upside
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Front end
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Niche selection
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There’s a hole in the market, but is there a market in the hole?
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Niche bottom-up, not top-down
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Rip, Pivot and JamFour Hour Work Week
RedditeBay
AmazonSearch trafficCanton Fair
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Product validation
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The purpose of validation is to add predictability
and decrease downside… not to make money
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LeanMVP
Squeeze pagesSample orders
Fake it ‘till you make it
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De-downside the launch
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What is the worst case?
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Can you live with it?
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Back end
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Engineering / Dev
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Piggyback- find a factory making a similar product
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AlibabaCompetitive intelligence
GoogleTrade intelligence
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New design- yours
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YourselfFriends
ID companiesOdesk / Elance
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New design- work with factory
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Find a factory that creates similar products
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It’s a shortcut
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BUT
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It comes at cost
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IPCommunication
Long term relationship
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Factory selection
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AlibabaGoogle
Trade intelligenceCompetitive intelligence
Canton fairCommodity -> region
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Quality assurance
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Do it Do it Do it Do it Do it
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China- $300/day
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US- pictures, samplesPayment termsLegal options
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How you treat QA problems molds the
future behavior of the factory
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Don’t be so anxious for your product that you cut
corners on QA
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Timeframes
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Simple engineering takes weeks
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Complex engineering takes years
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Shipments from CN take 30 days on the water +
30 days lead time
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Don’t miss your window
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You can do this. Test and de-downside.
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Find help
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Onlinereddit
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Sourcing and industrial design companies
Silkroadintl.netmakeshiftatx.com
brightpd.com
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Defined tasksElanceOdesk
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Thanks and good luck!