Solve the top 3 frustrations of doing business online webinar
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Transcript of Solve the top 3 frustrations of doing business online webinar
Solve the top 3 frustrations of doing
business onlineWendy Perry, Workforce BluePrint
Allison Miller, Vanguard Visions Ian Newton, TAFE NSW – North Coast
1 May 2014 - #mmBOPau
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Facilitators
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Webinar protocols• Webinar is recorded• 1 person speaking at a time – all muted• Get involved – use questions/chat box and
raise your hands• Put a smile in your voice when using a mike
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What’s next?
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Small Business Online Survey – March 2014
What's frustrating you about doing business
online?
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Question?
What are your top 3 frustrations for doing
business online?
#mmBOPauNo 1 Frustration
CC-BY Image: from Wikipedia - http://en.wikipedia.org/wiki/Hypertext_Transfer_Protocol
Join Digital Enabled Capability Development Networklinkedin.com/groups?home=&gid=4297104
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Frustrations we can solve:
Why be online?
How to get started?
Who to engage with?
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Question?
Any other frustrations?
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How can mmBOP help?2014 Stay Smart Online Week Free Webinar:
Top tips for protecting your business online
3 June 2014
bit.ly/StaySmartOnline-TTPYBO
Doing Business Online - Where is your business on theDigital Superhighway Matrix?Where does your business fit?
KNOW about doing business online
DON’T KNOW about doing business online
KNOW how to do business online
DIGITAL NAVIGATOR (Destination)
DIGITAL BLINDSPOT (Overtaken)
DON’T KNOW how to do business online
DIGITAL HITCHHIKER (Transit)
DIGITAL ROADKILL BUSINESS
(Death)
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Case studies• Hitchhiker - Fringes• Blindspot - Harvey Norman, David Jones• Roadkill - Borders• Navigator – The Aston Club, Uber and Braintree
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Focus and effectiveness (Strategy)The Roadmap needed to be a digital business survivor
Investment and return (Sustainability)The Fuel needed to run your digital business
Engagement and relationships (People)The Passengers needed to interact with your digital
business
Productivity and practices (Business processes)
The Car needed to drive your digital business
Doing Business Online - Where are your business’ strengths and gaps?Rate your business out of 10 for each dimension
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Text
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NavigatorBalanced Scorecard
1. Develop the product concept - strategy2. Scale the offer – productivity and practices3. Measure and increase the lifetime value of a customer - sustainability 4. Acquire customers at scale – engagement and relationshipsMichael Fox – Shoes of Prey
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• Bespoke Women’s Shoes• 3 founders - range of complementary skills• Addressed Key Problems:• Style• Access• Customisation
• Constantly fine tuned the concept
Concept
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Scale the Offer
• Team had considerable technical expertise• Used cloud services for scalability• Increased team size but used outsourcing for
production
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Measure and increase the lifetime value of a customer
The lifetime value (LTV) of a customer can be described by the following forumula:
• LTV = Expected Life x Avg. Revenue per User x Gross Margin
• Repeat business is the best business• Increase the value to your customers• Raise Productivity – bigger margin
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Acquire customers at scale16 yr old youTuber, Juicystar07 aka Blair Fowler - fashion tips webinar broadcast
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Acquire the right customers• 13 to 16 year old girls liked designing shoes on
website but didn’t buy – but required massive scale up of website
• Article in Wall Street Journal and other business and ebusiness blogs about the success of the webinar informed the right customers i.e. business women with high disposable income and a need to dress formally
• Sales increased dramatically
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Question?
What do you need to do to solve your
frustrations of doing business online?
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Future Webinars & Programs
• Social Media Strategies for Small Business – webinar - 8 May 2014 - 7.30 pm AEST
• Engaging Young People via Social Media – 6 June 2014 – 2.30 pm AEST
• mmBOP – all programs and tools
#mmBOPauPlease follow us
…North Coast Institute:
• https://www.facebook.com/NCTAFE• https://twitter.com/nctafe• http://www.youtube.com/user/NorthCoastTAFE• http://www.linkedin.com/company/north-coast-tafe• https://plus.google.com/+northcoasttafe/posts• http://feeds.feedburner.com/NorthCoastTAFENews
#mmBOPauPlease follow us
…Vanguard Visions:
• twitter.com/vanguardvisions • facebook.com/vanguardvisions• linkedin.com/company/vanguard-visions-consulting• bit.ly/VVC-Googleplus• slideshare.net/vanguardvisions • pinterest.com/vanguardvisions
#mmBOPauPlease follow us
…Workforce BluePrint:
• LinkedIn: Workforce BluePrint• LinkedIn Group:
http://www.linkedin.com/groups/Workforce-Planning-Tools-4245718?trk=myg_ugrp_ovr
• Twitter: https://twitter.com/WorkforcePlan• Facebook: http://www.facebook.com/WorkforcePlanningTools?ref=ts• YouTube:
http://www.youtube.com/user/WorkforceBluePrint?feature=mhee• Slideshare: http://www.slideshare.net/WorkforceBluePrint• Pinterest: http://www.pinterest.com/wendyaperry/
Thank You
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