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Information Security Level 2 – Sensitive © 2008 – Proprietary and Confidential Information of Amdocs
Solutions for delivery of Customer-Centric Services
IBM Software Universe ‘08
Mumbai , Nov 11 2008
Information Security Level 2 – Sensitive © 2008 – Proprietary and Confidential Information of Amdocs2
Agenda
> Introduce Amdocs
> Give an overview of the Amdocs IBM partnership
> Provide an overview of Amdocs FS Solutions> Smart Agent Desktop> Dynamic Pricing Solutions> Enterperise Product Catalog
Information Security Level 2 – Sensitive © 2008 – Proprietary and Confidential Information of Amdocs3
Introducing Amdocs – a major global player in the CRM and relationship pricing arena for many years and for many years to come.
Market Position Leading provider of dynamic pricing, billing and customer care software and associated implementation/ support services
Financials $3.16 billion revenue, $378 million operating income (as of 30 Sept 2008)
Global Presence 17,000+ employees in over 50 countries
Development & Support Centers in Brazil, Canada, China, Cyprus, Czech-Republic, India, Israel, ZA, USA and UK
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Amdocs Customer Experience Systems Innovation
Product‐based solutions:Innovative software + comprehensive services + deep business knowledge
2 B+ Customer Experiences Daily
26 year successful project delivery track record
Consistent client feedback about delivery quality and success
Bigger than Siebel at their height in CRM Systems
17,000 EMPLOYEES
OVER 50 COUNTRIES2B+ EXPERIENCES/DAY
Strategic services• Strategy & Planning• Systems Integration• Business
Optimization• Managed Services
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Over 4,000 employees (20% of Amdocs globally) in Pune, Gurgaon, and Mumbai
4 years of operation (started in January 2004)
Knowledge Backbone including Amdocs veterans from other centers
Amdocs Presence in India Today
CMMI Level 3 Organization, CMMI 5 Journey initiated
Engaged with all spectrumof Amdocs Products and Software Services portfolio
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Amdocs & IBM - building a strong, strategic partnership
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• Most of the world’s largest organizations use IBM’s SOA
• World’s largest business and technology services provider
• World’s leading provider of financing and asset management services
• Market leader in customer experience systems innovation.
• Customers in over 50 countries
• >17,000 employees
• 25 years focused on communications service providers
Amdocs & IBM
Amdocs & IBM have a deep-
rooted partnership to
deliver innovative,
standards-based solutions to
enable financial services
providers to reach business objectives more
quickly, with reduced risk,
and with better price
performance.
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1. Customer Relationship & Data Management solution > Amdocs CES CRM 7.5 embedding IBM DB2 and Optim Data Growth -
helps our customers deliver efficient, personalized interactions with much lower total cost of ownership, greater system performance and availability
2. Information Management (MDM) solution> Enterprise Product Catalog & Enterprise Customer Hub – addressing the
increasingly-vital need for a cross-enterprise, single view of customers and products
Amdocs and IBM deliver innovative solutions
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Amdocs Dynamic Banking Solutions
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Amdocs Dynamic Amdocs Dynamic BankingBanking
Dynamic Relationship Pricing Solution
Banking Product Catalog
Dynamic Pricing Engine
CustomerManagement
Solution
CRM
Dynamic CIF
Dynamic Banking Portfolio Modular Solutions - Value through innovation, transformation, integration and service delivery
Commercial Billing Solution
Mobile Banking Solution
Fee & Interest ManagerMobile Banking
Mobile Broker
Mobile Communication Hub
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Amdocs CRM -Suite for Banks
Customers • Employees • Partners • Dealers • Suppliers
Branch Web self service E-mail Kiosk Fax Call Center Mail@
SupportTarget Sell Open Account
Multi-Media Integration
Business Process Management Integration Layer
Bank Systems
Wor
kflo
w
Self-Service
Customer Information File
Customer Registration
Marketing Automation
Customer Service and Support
Account Opening
Customer Segmentation B
usin
ess
Inte
llige
nce
Interaction Management
Collaborative Sales
Financial Advisory Services
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Awards and Recognition Awards and Recognition
> Amdocs CRM 7 named “Product of the Year” by Call Center Magazine > Amdocs 7 was named “Product of
the Year” in Call Center Magazine’s April 2007 issue
> Editors chose only 17 products and services –across a number of categories – that transform how companies run their call centers
> Amdocs did not apply for this award - the magazine editors chose us based on market landscape and what made an impression on them
> Huge win as neither Oracle/Siebel or SAP are listed!
Information Security Level 2 – Sensitive © 2008 – Proprietary and Confidential Information of Amdocs
Banking Industry Trends, Priorities and Challenges
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Industry Trends
Trends Resulting PrioritiesMarket deregulation and globalization
New players along the FSI value chain
Build customer loyalty and grow wallet share
Low customer switching costs
Pricing pressure and productcommoditization
Substitutes gaining ground Maximize the time-to-profit for new revenue streams
Rush to capitalize on new innovative FS products
Tightening of capital markets
System consolidation Boost operational efficiencies across customer lifecycle
Pressure to build lower cost operating models
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Priorities and Challenges
Priorities Challenges to OvercomeMultiple interactions to resolve a request
Build customer loyalty and grow wallet share
Inconsistent processes across touch points Silo LOB applications inhibiting bundling and cross-selling
Self service silos and poor web experience
Insufficient agent/branch training for complex products
Maximize the time-to-profit for new revenue streams
Lack of process automation High fallout rate due to invalid orders
Disparate systems inhibit customer centricity
Boost operational efficiencies across customer lifecycle
Multiple, disparate applications on the agent desktop
Process barriers inhibit operational efficiencies
High agent turnover in contact centers
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The Customer Experience is Critical to the Bottom Line
> Customers form their perceptions of your company and products based on their cumulative touchpoint experiences…
> The customer experience is the last, sustainable differentiator in a world of commoditized products and services
> Managing the customer experience across multiple touch points is challenging…
> Branch> Call center> Web> Mobile Device
> Understanding the “touchpoints” which are most valuable to customer is now key.
Products and ideas can be easily duplicated in the day and age of technology…But experiences are hard to duplicate, hence they are the most powerful sources of competitive advantage.
Economic Times
Products and ideas can be easily duplicated in the day and age of technology…But experiences are hard to duplicate, hence they are the most powerful sources of competitive advantage.
Economic Times
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The Call Center Remains the Main Customer Experience Hub> ~70% of inbound interactions are by phone> Human resources comprise 65%-70% of contact
center costs today
© Yankee Group, 2006
Your agents play a critical role in shaping the customer experience
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Agent Challenges Impacting the Customer Experience and Bottom Line
Agents struggle with interactions requiring work across numerous applications
Training costs are skyrocketing
They don’t have the tools and skills to effectively cross/up-sell
Their desktop needs to get smarter…
Information Security Level 2 – Sensitive © 2008 – Proprietary and Confidential Information of Amdocs
The Amdocs Smart Agent Desktop
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The Amdocs Smart Agent Desktop Solution
A synchronized and collaborative agent desktop that optimizes the customer experience – while improving agent efficiency and revenue generation
Proven Solution10 -20 % average handling time reduction (AHT)
Improve cross/up sell close ratios >20%
Proven Solution10 -20 % average handling time reduction (AHT)
Improve cross/up sell close ratios >20%
Unified agent portal for inbound/outbound interactionsConsolidated/360° view of the customerReal time, visual agent guidanceCode free integration of disparate desktop applicationsSingle Sign-OnDynamic, conversational scripting
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Amdocs Smart Agent DesktopEfficiently handle complex customer interactions spanning multiple applications
Enrich the customer experience at
interaction time through agent guided
assistance
Improve Agent Productivity while
Enhancing the Customer
Experience
Eliminate wasted interaction time with desktop unification
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> Eliminate “Alt Tab” navigation by contextually launching other desktop applications
> Single point of history for all interactions, across all applications
> Context‐driven navigation> Coherent support for interactions
across multiple channels
Amdocs Smart Agent DesktopDesktop Unification – Simplify Agent Navigation
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Amdocs Smart Agent DesktopDesktop Unification - Single Front End
> Reduce desktop complexity by hiding legacy screens and incorporating data into a single desktop screen
> Data is accessed from other applications in the background, transparent to the user
> Streamlines tasks flows and eliminate “cut & paste” by automating across nested applications
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Amdocs Smart Agent DesktopReduce Agent Training Costs
Provide the agent with in-context, visual guidance as needed during the interaction
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Amdocs Smart Agent DesktopPowered by IBM
Our solution is powered by IBM’s advanced database and information management technologies to
help companies enhance the customer experience while significantly reducing TCO
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Amdocs Smart Agent DesktopPowered by IBM Database Management
Reduce TCO while enabling personalized,
efficient customer interactions – 24x7
Reduce TCO while enabling personalized,
efficient customer interactions – 24x7
Fast, automated failover shields customers and agents from CRM system downtime
Seamless, real-time access to archived customer information enables accurate and efficient interactions
On-the-fly, configurable DB table compression enables CRM performance tuning without system downtime
Table/row level database compression and object-centric archiving reduce storage and CPU costs while improving response times
Automated DBA tools reduce CRM database administration and system downtime
Information Security Level 2 – Sensitive © 2008 – Proprietary and Confidential Information of Amdocs
Dynamic Pricing
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Lessons to be learned from other sectors that have developed relationship pricing beyond the current end state in banking
Currently 20% of all Easyjet bookings are priced at premium business fare rates and the airline now targets growth of this percentage to 25% to grow margins faster
Multiple price plans that are changed at very regular intervals in response to competitor campaigns and to address feedback/ uptakeon particular functional bundles (internet/ txt/ Voice/..)
Retailers are placing items on eBay then observing the bidding prices and trends, in order to set prices for in-store sale. This is done to alleviate the need for market & pricing research.
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Competitive differentiation in a highly commoditised market can be achieved through effective pricing strategies
Standard Pricing Model
ProductCost
SellingPrice
Profit
Price
Num
ber o
f Cus
tom
ers/
Buy
ers
“Money left on the table”
“Profit passed up”
Dynamic Pricing Model
ProductCost
SellingPrice #1
Profit
Price
Num
ber o
f Cus
tom
ers/
Buy
ers
“Money left on the table reduced”
SellingPrice #2
“Profit passed up reduced”
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Visit the Amdocs Kiosk to know more about
EPC and Dynamic Pricing
You are invited to learn more
IBM Software Universe ‘08