Solutions focused on Loyalty – Market
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Transcript of Solutions focused on Loyalty – Market
Solutionsfocused on
Loyalty – Market
The perfect way for manufacturing, personalization, verification and packaging of documents and products related to the loyalty
market segment
Founded in 1934
Today the Otto Künnecke Group has a strength of about 100 employees
Otto Künnecke Group
Otto Künnecke Group – dedicated to serve the customers- worldwide
OK - worldwide
Otto Künnecke Group – our customers
Global customers:
Loyalty cards: a growing market for customer relationsType of cards and form of packaging
Loyalty cards Bonus cardsMembership cardsPre paid cardsGift cards
Banding
Blister
Jewel case
Carrier
Different packaging methods are used for loyalty cards:
Grouped cards with delivery note and invoice
Card carrier with inserts and envelope
Grouped Cards
Grouped cards in sequence
A BC
Grouped Cards
Crossbanded and labeled
Grouped Cards
Mixed groups
6 x A
3 x B
4 x C
Card affixed on special gift card package
Cards only Cards with carriers
More and more flat cards are used in the loyalty market
Loyalty cards Bonus cardsMembership cardsPre paid cardsGift cards
345869408
Thermal printing
Alphanumeric charactersMagstripe encoding Hico/ loco
Barcode/ 2-D Barcode
PIN/ PUK coverd by label or
scratch card
For loyalty cards most of the time central issuing is used
Manufacturing
Personalization & Dispatch
Instant issuing Central issuing
Personalzation & Dispatch
Indirect distribution Direct distributionIndirect distribution
Otto Künnecke offers products for central issuing.
OK solutions for central issuing for all parts of production
Dispatch
Packaging
Grouping
Verification
Personalization
Otto Künnecke Group - Applications
Card production Distribution
Personalization bureau Distribution
Manufacturing Packaging Personalization Packaging
Box packaging
Sorting / Grouping for offices
Quality control / Inspection
Direct to customer or indirect through branches
Otto Kuennecke offers machines and solutions for all steps of
manufacturing, personalization and packaging of loyalty cards
Envelope
BlisterBandingJewel case
CISS – CASS _ CASSILO
Quality control / Inspection
Personalization Packaging
Direct to customer or inhouse
PersonalizationQuality control
Sorting/ groupingPackaging/ Mailing
CISS-CASSILO The modular multifunctional concept for personalization,
grouping and packaging/ mailing of cards
….. not only for loyalty cards
CISS-CASSILO – The modules – Card Processing
• up to 10 input- magazines possible
• Selective card withdrawal for using multiple card designs in one job
Multiple card designs in one job
CISS personalisation – OK thermal printing – the fast and cost saving perso module
Printing area
Speed up to 6000 cards/ hFrontsite/ backsite printing Card cleaning station
Thermotransfer – the OK way on a CISS
Printing area
Competitive advantage: reduced consumption of ribbon = lower cost of consumable
traditional method(longitudinal printing)
resulting consumption of ribbon
85,6 mm
OK method(lateral printing)
resulting consumption of ribbon
12 mm
cost reduction ribbon = 85 %
CISS personalisation – mag stripe encoding
HICO/ LOCO
CISS – automated inline inspection & flip over
•Verification of card design•Inline quality check for printed information
Bank & Insurance Inc.
CISS personalisation – chip reading
•Memory cards
•Processor cards
•Contact & contactless
CISS personalisation – label application
• individual labels can be applied selectively data based driven
•Security labels allow hiding of confidential data
•Multiple label units possible for selective processing
competitive advantage: inline process reduces manual effort and faults
CISS personalisation – OK scratch off “Hot Stamp”
CISS – sorting & grouping
Grouped Cards
Grouped cards in sequence
A BC
Grouped Cards
Crossbanded and labeled
Grouped Cards
Mixed groups
6 x A
3 x B
4 x C
Otto Künnecke Group – Different packages
Different modules for final packaging can be integrated:
Packaging into blister packages
Banding Jewel case Attached on paperboard
Folded A4 and packed
in an envelope
CISS – banding
CISS – packaging
CISS – integration of Cassilo mailing system for carriers
•Fully modular system
•Online printing or offline feeding of carriers, card boards etc
•With/ without integrated inserting system
•Variable paper size
•Fully operable with CISS
CASSilo – Card Attachment Secure SystemA new generation in card mailing
CASSILO- Highest flexibility, availability and reliability
Easy to operate and easy to upgrade
Optimization
Verification & quality control Verification and quality control during all production steps for each individual product.
Optimization is a process to achieve a higher throughput in production. Especially for financial cards, see smart bureau approach for further information.
Personalization
Packaging
High speed laser or ink-jet printing, encoding of magstripe, contact or contactless chips
Various packaging application like envelope, blister, jewel case are available.
Otto Künnecke machines are used in all steps of production: from manufacturing to dispatch. Our solutions support our costumers in optimization and automation of their production processes. Their main purposes are:
Otto Künnecke Group – product range
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Otto Künnecke Group