Unfortunately, many sales managers are

waiting to solve the problems. It is only when

the sales forecast has failed due to "secure"

transactions are moved or lost, that they

increase the pressure on the sales force.

Challenges in CRM systems

Sales managers often find it difficult to motivate

sellers to enter information in the support

system. The reason could be that the

traditional sales process that is available in

many CRM system can be considered as rigid

according to a recent survey by LinkedIn.

Today's Internet-driven customers involve more

decision makers than before, an average of 5.6

persons are involved in decisions. Customers

have also done better research than

historically. 75% of the "C" level managers have

participated in various types of social networks

prior to contact with a supplier. They also

require faster response than before and rarely

follow a linear process, but are willing to

change their specifications at any time.

EVRY has the solution

EVRY has therefore, together with Sales

Makeover, created a new solution for Microsoft

evry.com

Solution Selling for CRM

EVRY Microsoft Dynamics CRM

generates opportunities for

sellers to make the right

sales efforts and win more

business deals

The way to sell complexsolutions have changed

64% of sales managers rated efficiency in sales

as the biggest challenge according to a survey

by CSO Insight. Also, fewer leads are

converted to business and only 30% of the

sellers reach their goals. The negative trend

continues.

Common sales challenges

When the way to sell is out of sync with the way

consumers buy, serious sales problems arise.

Sellers miss sales forecasts, important

business moves forward in time, hitrate is low,

new sellers have difficulties to get started and

it is difficult to win new customers.

Will we reach our sales target this year? This is

the key question for many managers. It

depends on the sales organization. If it fails to

find the pain, identify decision makers, build

visions, justify the value and maintain control,

business deals will be lost.

Many sales managers find it difficult to know

where the seller is in the sales process and are

worried that sales activities are too few.T +46 705 652 386

evry.com

EVRY's CRM team hasgreat experience of workingwith CRM projects and hasparticipated in numerousMicrosoft Dynamics CRMinstallations, large andsmall, in several differentindustries.

Sales Makeover is SolutionSelling partner and helpscompanies increase sales,create more reliable salesforecasting and customersatisfaction.

More information

For more information,contact:Oscar StrömT: +46 705 652 386E: oscar.strom@evry.com

In brief...

EVRY is one of the leadingIT companies in the Nordicregion. Through ideas,technology and solutions,EVRY brings information tolife, creating value for itscustomers' businesses andmaking a positivecontribution to society.

EVRY combines extensiveindustry experience with acustomer centric approach,and international capabilitieswith local presence to helpcustomers realise the fullpotential of IT.

Offer

For organizations withcomplex business

EVRY's version of Microsoft Dynamics CRM

includes support for pipeline management, lead

generation and business planning.

Together with the Solution Selling

methodology, this becomes a complete

support for companies working with complex

solution sales, where the sales cost is high,

competition is fierce, many decision makers are

involved and where the deals are driven by the

sales team.

EVRY Microsoft Dynamics CRM

The solution helps sales organizations to

manage complex solution sales through sales

methodology Solution Selling directly in the

CRM system. Solution Selling is one of the

biggest concepts in "salesforce

transformation," i.e. to create solution-driven

sales forces.

Visualize goals and results

EVRY's solution gives vendors a 360 degree

view of the business, data for faster and better

decisions on sales initiatives and tools for

business teams to work together more

effectively. Sellers can take control of the

client's pain, power structure, solution vision,

value, sales process and competition.

With a simple tool in the CRM system, the

"Sales Compass", sellers can create a graphic

image of the sales situation that everyone

understands and supports by gathering

information on the following:

• What motivates the customer to make a

change?

• Who has enough power?

• What is the client's vision?

• When is the investment profitable?

• Where are we in the sales process?

• Do we have a competitive advantage?

The solution also enables sales managers to

easily make accurate sales forecasts and

provide better coaching. T +46 705 652 386

evry.com

• Supports Microsoft Dynamics CRM online andlocally installed version.

• Supports pipe handling, lead generation andbusiness planning.

• Provides sellers a 360 degree view of the deal.

• Gives sellers the opportunity to take control ofthe client's pain, power structure, solution vision,value, sales process and competition.

• Provides sales data for faster and betterdecisions on sales efforts.

• Enables sales managers to make accurate salesforecasts and provide coaching.

Facts about the service