SOLUTION DESCRIPTION - crossbaseKT...WALSER is the market leader in car interiors and has been...
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Information about the company Type of company: Branch of industry: Sales range: Sales volume: Number of staff: ERP system: Manufacturer Automotive industry over 4,000 items 35 million Euro (2017) 50 proALPHA Contact WALSER GmbH Radetzkystrasse 114 A-6845 Hohenems Hans-Karl Walser Managing Director Tel. +43 5576 / 71560 [email protected] www.walsergroup.com Type of software Standard software Type of solution Custom solution APPLIED APPLICATION MODULES ERP interface Product database MAM Text management Catalog management Workflow management Translation management Office connection Data export XML/Excel Based on the crossbase standard software, a standard PIM, MAM and cross media solution was implemented for WALSER. Over 4,000 items with basic, packaging and price data are continuously imported via proALPHA’s XML interface. In crossbase, items with technical characteristics, CAD data and product relationships, e.g. for cross-selling, are also maintained. A special feature is the Tecdoc interface, a format for manufac- turer-independent classification and description of vehicles. Regular updates of the vehicle structure with over 40,000 vehicle models are carried out via the interface. Using a rule- based configurator, Walser is able to automatically assign the items to the vehicle models. This is the basis to be able to search for suitable articles in the online shop about the vehicle. The integrated MAM manages product photos, application photos, graphics, assembly photos and documents for download and automatically generates additional image formats with the graphics converter. In order to keep the effort for text maintenance and translations to a minimum, texts are often reused. The trans- lation of technical terms and advertising texts is done on the basis of exports based on the exact scope of untranslated text. To be able to use products for eCommerce in online shops and eFulfilment (eBay, Amazon, etc.) market-specifically, the products are referenced in the corresponding sales channels market- ing-specifically. Data from crossbase is provided via XML interface for the online media. This applies to the online shop for end users and resellers (shopware, see www.tanmar.de/referenzen/ walser) and the eFulfilment platform (see www.efulfilment.de), which supplies various other online shops, third-party channels and chain stores with data and fully controls order processing. Internally, multilingual data sheets are created automatically with Word. In addition, extensive Excel exports are gener- ated, e.g. the illustrated price list, which can be individually configured and created with the crossbase Excel configurator. COMPANY DESCRIPTION WALSER is the market leader in car interiors and has been producing high-quality car accessories since 1977, including seat covers, carpets & rubber mats, garage accessories, etc. Associated brands include CLIX, Aerotex and Tailormade. Walser is a supplier to eight out of ten large retail chains in the self-service department store sector and, as a secondary supplier, sells products for all car brands. WALSER controls 10 locations world- wide in Europe, Asia and the USA for sales, logistics and production. THE INDIVIDUAL SOLUTION COMPONENTS y PIM with XML import interface to the ERP system proALPHA and catalog management to control market-specific catalog ranges and prices y Integrated MAM with graphics converter and automated translation process y Automated creation of data sheets with Word and Excel exports y XML interface to shopware and eFulfilment SOLUTION DESCRIPTION
Transcript of SOLUTION DESCRIPTION - crossbaseKT...WALSER is the market leader in car interiors and has been...
Information about the company
Type of company: Branch of industry: Sales range: Sales volume: Number of staff: ERP system:
Manufacturer Automotive industry over 4,000 items 35 million Euro (2017) 50 proALPHA
Contact WALSER GmbH Radetzkystrasse 114 A-6845 Hohenems
Hans-Karl Walser Managing Director Tel. +43 5576 / 71560 [email protected] www.walsergroup.com
Type of software Standard software
Type of solution Custom solution
APPLIED APPLICATION MODULES
ERP interface Product database MAM Text management Catalog management
Workflow management
Translation management
Office connection Data export XML/Excel
Based on the crossbase standard software, a standard PIM, MAM and cross media solution was implemented for WALSER. Over 4,000 items with basic, packaging and price data are continuously imported via proALPHA’s XML interface. In crossbase, items with technical characteristics, CAD data and product relationships, e.g. for cross-selling, are also maintained. A special feature is the Tecdoc interface, a format for manufac-turer-independent classification and description of vehicles. Regular updates of the vehicle structure with over 40,000 vehicle models are carried out via the interface. Using a rule-based configurator, Walser is able to automatically assign the items to the vehicle models. This is the basis to be able to search for suitable articles in the online shop about the vehicle. The integrated MAM manages product photos, application photos, graphics, assembly photos and documents for download and automatically generates additional image formats with the graphics converter. In order to keep the effort for text maintenance and
translations to a minimum, texts are often reused. The trans-lation of technical terms and advertising texts is done on the basis of exports based on the exact scope of untranslated text. To be able to use products for eCommerce in online shops and eFulfilment (eBay, Amazon, etc.) market-specifically, the products are referenced in the corresponding sales channels market-ing-specifically. Data from crossbase is provided via XML interface for the online media. This applies to the online shop for end users and resellers (shopware, see www.tanmar.de/referenzen/walser) and the eFulfilment platform (see www.efulfilment.de), which supplies various other online shops, third-party channels and chain stores with data and fully controls order processing. Internally, multilingual data sheets are created automatically with Word. In addition, extensive Excel exports are gener-ated, e.g. the illustrated price list, which can be individually configured and created with the crossbase Excel configurator.
COMPANY DESCRIPTION
WALSER is the market leader in car interiors and has been producing high-quality car accessories since 1977, including seat covers, carpets & rubber mats, garage accessories, etc. Associated brands include CLIX, Aerotex and Tailormade. Walser is a supplier to eight out of ten large retail chains in the self-service department store sector and, as a secondary supplier, sells products for all car brands. WALSER controls 10 locations world-wide in Europe, Asia and the USA for sales, logistics and production.
THE INDIVIDUAL SOLUTION COMPONENTS y PIM with XML import interface to the ERP system proALPHA and catalog management to control market-specific catalog ranges and prices
y Integrated MAM with graphics converter and automated translation process y Automated creation of data sheets with Word and Excel exports y XML interface to shopware and eFulfilment
SOLUTION DESCRIPTION
DATA SHEET
Germany: crossbase mediasolution GmbH I Otto-Lilienthal-Straße 36 I D-71034 Böblingen I [email protected] I www.crossbase.de France : crossbase SARL | 27, rue de Châtillon | F-25048 Besançon cedex | [email protected] | www.crossbase.fr
Austria: crossbase mediasolution GmbH I Konrad-Doppelmayr-Straße 17 I A-6922 Wolfurt I [email protected] I www.crossbase.at
