Solos and small firms, thrive in the new legal marketplace
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T H R I V E I N T H E N E W L E G A L M A R K E T P L AC E
SOLOS AND SMALL FIRMS
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• Meet and exceed client expectations• Work faster and cheaper• Deliver services the way
clients want to access them, at a cost they know and can afford• Maintain superior
competence
YOUR GOALS
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• Delivering more legal services at less cost• Moving original work to
standardized and systematized work• Expand types of legal
services to rival new market competitors (legal services industry)• Staying current with IT
development
YOUR CHALLENGES
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1. Web 2.0 Technology• Virtual Law Office• Document Automation and Unbundling
legal services• Productivity Tools
2. Project Management System
• Contains costs• Streamlines your work processes• Creates efficiency
3. Alternative Fee Arrangements
• Price your services fairly and accurately
YOUR TOOLS
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BENEFITS OF VIRTUAL LAW OFFICE TECHNOLOGY
• No in-house software installation needed• Streamlines and automates the workflow, creates efficiency
& allows the attorney to focus on practicing law• Lowers overhead, cost-effective, no upgrades or IT
assistance,• Creates less office waste, eco-friendly• Enables access to data anywhere attorney can securely
access the internet• Prevents Malpractice through automated checks and
processes• Expanded client base, competitive advantage• Better quality of life through work/life balance and flexibility• Be prepared for your future clients: the “Digital Natives”
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VIRTUAL LAW OFFICE DEFINITION AND FUNCTIONALITY
Definition
• A virtual law office is a professional law practice located online through a secure portal that is accessible to both the client and attorney anywhere the parties can access the internet.
• Other terminology: VLO, virtual lawyering, virtual law firm, web-based or web-enabled law practice, online law practice, delivering legal services online
Functionality
• Office, case & client management used as productivity tool
• Clients have access to their “case file” 24/7 in a secure online space
• Document archiving, contact management, calendaring, conflict & jurisdictional checks, billing & invoicing, online payment
• Collaboration spaces such as deal rooms or workspaces
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• Automating document assembly for clients online• Uses intuitive legal
forms in combination with questionnaires• Purchased directly by
client after attorney review • Can also be purchased
in conjunction with additional legal advice
DOCUMENT AUTOMATION
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• Break out tasks associated with a legal matter and provide the client with only specific portions of the work• Clearly define for online
client the nature and scope of unbundled legal services – what will and will NOT be covered• Provide comparisons and
education for the client to make an informed judgment
UNBUNDLING LEGAL
SERVICES SERVICES
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WEB 2.0 PRODUCTIVITY TOOLS
• Virtual Law Practice/Case Management products• Collaboration: workspaces and deal rooms• Messaging and document sharing• Document Management• Free online legal research• Online and mobile communication and research
tools• Mindmapping• Time management
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• Install a project management system• Automate repetitive processes• Source tasks to maximize efficiency • Use technology wherever possible• Outsource when appropriate
STREAMLINE FOR EFFICIENCY
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LEGAL PROJECT MANAGEMENT
• Rational, cost-effective approach for planning, controlling and executing a legal matter• Break project into steps• Assign, calendar and monitor to avoid work
reproduction, oversights or mistakes• Creates accountability & transparency for client• Track the process to create a blueprint for future
similar projects• Outdistance disorderly, inefficient competitors• Changes incentives away from billable hours and
toward profitable projects and satisfied clients
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STEPS TO CREATE AN LPM SYSTEM
• Devise an easy system of communication among you, the team and the client
• Specify the scope and objectives of the project with your clients – determine their desired outcomes or acceptable alternatives
• List the specific actions that will be required or that may arise • Create a timeline and schedule to track due dates and
strategic actions. • Determine how long it will take to complete each part of the
project• Decide who will be a part of the team, and assign them
specific tasks within the project• Plan meetings, follow-up or other methods to monitor each
player’s progress
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PRICING YOUR SERVICES
Benefits to Client
• Client knows costs of legal matter• Focus on providing
value• Understanding of
client’s business• Focus on efficient
solutions
Benefits to Lawyer
• Greater incentive to learn more quickly
• No pressure to bill hours• Increased client contact• Learn how to deal with
client’s problems more quickly
• Internalize the need to act efficiently and map out a matter’s process
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•More client interaction• Client involvement in strategic thinking• Increased feeling of partnership•Greater trust
ATTORNEY/CLIENT RELATIONSHIP
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• Up-front and in-depth client consultation• Internal analysis of past experiences• Internal profitability analysis• Fee proposal to client• Further discussion about client goals• Fee Agreement executed
PRICING PROCESS
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FACTS CONSIDERED IN PRICING PROCESS
• Jurisdiction• Size of matter• Client’s goals
• Projected length of case• Reputation of opposing counsel
• Likelihood of settlement
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• Refined scope of work
• Lean project management•Using change
orders• Comfort with risk
FIXED FEES FOR LITIGATION
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MEETING YOUR GOALS
• Meet and exceed client expectations• Work faster and
cheaper• Deliver services the
way clients want to access them, at a cost they know and can afford• Maintain superior
competence
• Deliver services online• Use document
assembly technology• Unbundle your services• Use project
management principals• Use productivity tools• Create transparency• Offer alternative pricing