Solomon rprc7e dyn10
23
Services and Intangibles 10
-
Upload
susiepryor -
Category
Travel
-
view
335 -
download
0
description
Transcript of Solomon rprc7e dyn10
Services and Intangibles
10
ProductsTangible
SERVICESSERVICES
Intangible
GOODSGOODS
Services
Perishability
Service Characteristics
Variability Inseparability
Intangibility
SERVICES
Goods Dominated
INTANGIBILITY
Service ContinuumPeople BasedEquipment/Facility
Based
Goods Dominated
Facility Based
People Based
CORE SERVICE
AUGMENTED
SERVICE
Air travel to Seattle
Frequent flyer miles
In-flight wi-fi
Internet Services
diverse and growing
Service EncounterService Encounter
Social Elements
Service Encounter
Servicescape
Social Elements
Servicescape
Service Quality Attributes
Search Qualities
Experience Qualities
Credence Qualities
Search Qualities
Experience Qualities
Credence Qualities
Measuring Service
Quality
Marketing People
Marketing Places
Marketing Ideas
