SoLoMo Social Summit 2015: Social Stories
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Transcript of SoLoMo Social Summit 2015: Social Stories
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SOCIAL STORIES
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SOCIAL STORIES
Has your business adapted to the change in:
1. Technology
1. Demographics
1. Consumer Behaviour
@MadHatterTech #SocialSummitKW
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SOCIAL STORIES
@MadHatterTech #SocialSummitKW
Do you know how to leverage technology and social media to amplify your messages?
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SOCIAL STORIES
@MadHatterTech #SocialSummitKW
Meat Pack Video
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SOCIAL STORIES
@MadHatterTech #SocialSummitKW
Did you notice:
• 60,000 Facebook fans in 1 year
• Integrated experiences on social media and with its app to connect brand ambassadors
• Launched Hijack as a promotion to engage fans
• Innovative way to earn a discount that was an enhancement to the app
• Result: 600 customers in 1 week were “hijacked”!
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SOCIAL STORIES
@MadHatterTech #SocialSummitKW
Proximity and Location-Based Marketing (LBS)
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SOCIAL STORIES
@MadHatterTech #SocialSummitKW
Restaurants
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SOCIAL STORIES
@MadHatterTech #SocialSummitKW
Event Areas/ Theme Parks
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Presented by: Nicole Stuber
SOCIAL STORIES
@MadHatterTech #SocialSummitKW
Retailers
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SOCIAL STORIES
@MadHatterTech #SocialSummitKW
Sports Arenas
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SOCIAL STORIES
@MadHatterTech #SocialSummitKW
Concerts
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SOCIAL STORIES
@MadHatterTech #SocialSummitKW
Airports
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SOCIAL STORIES
@MadHatterTech #SocialSummitKW
How can you integrate technology with social media strategies and engage your brand ambassadors?
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SOCIAL STORIES
@MadHatterTech #SocialSummitKW
Why are we so connected?
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SOCIAL STORIES
@MadHatterTech #SocialSummitKW
Technology:
• Mobile devices are a BIG opportunity for e-commerce
• We don’t have a choice on how we DO social and mobile – The question is how WELL we do it
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SOCIAL STORIES
@MadHatterTech #SocialSummitKW
Demographics:
• Over 50% of the worlds population is under 30 years old
• 53% of millennials would rather lose their sense of smell than their technology
• More people own a mobile device than a toothbrush
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SOCIAL STORIES
@MadHatterTech #SocialSummitKW
Consumer Behaviour:
• 90% of buyers trust peer recommendations
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SOCIAL STORIES
@MadHatterTech #SocialSummitKW
PEOPLE ARECONNECTED
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SOCIAL STORIES
@MadHatterTech #SocialSummitKW
How can you develop social media strategies, campaigns, and integrate experiences to get your audiences attention
and compel them to be brand ambassadors?
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SOCIAL STORIES
@MadHatterTech #SocialSummitKW
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SOCIAL STORIES
@MadHatterTech #SocialSummitKW
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SOCIAL STORIES
@MadHatterTech #SocialSummitKW
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SOCIAL STORIES
@MadHatterTech #SocialSummitKW
Mobile:
• Mobile users constitute ½ of the world’s population, and 2 million smartphones are sold worldwide every single day
• 12 new active mobile social users are added every second, that’s 1 million per day
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SOCIAL STORIES
@MadHatterTech #SocialSummitKW
MOBILE MARKETINGIS ALWAYS ON
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SOCIAL STORIES
@MadHatterTech #SocialSummitKW
MADTAKEAWAYS
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MAD TAKEAWAYS
@MadHatterTech #SocialSummitKW
1. PLANAHEAD
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MAD TAKEAWAYS
@MadHatterTech #SocialSummitKW
2. KNOW THE TONE
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MAD TAKEAWAYS
@MadHatterTech #SocialSummitKW
3. THINK OUTSIDE THE BOX
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MAD TAKEWAYS
@MadHatterTech #SocialSummitKW
4. OFFER VALUABLECONTENT
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MAD TAKEAWAYS
@MadHatterTech #SocialSummitKW
5. MAKE CONTENT EASY TO SHARE
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MAD TAKEAWAYS
@MadHatterTech #SocialSummitKW
6. ENGAGE WITH YOUR AMBASSADORS
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MAD TAKEAWAYS
@MadHatterTech #SocialSummitKW
7. MAKE USE OF RELEVANT EVENTS
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MAD TAKEAWAYS
@MadHatterTech #SocialSummitKW
8. ADAPT TO CHANGE IN TECHNOLOGY
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MAD TAKEAWAYS
@MadHatterTech #SocialSummitKW
9. UNDERSTAND DEMOGRAPHICS
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MAD TAKEAWAYS
@MadHatterTech #SocialSummitKW
10. KNOW YOUR CONSUMER BEHAVIOUR
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SOCIAL STORIES
@MadHatterTech #SocialSummitKW
What relevant event is coming up next?
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SOCIAL STORIES
@MadHatterTech #SocialSummitKW
THE HOLIDAYS!
How can you leverage this relevant event?
What are the ways you can adapt technology?
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Mad Hatter Technology
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