Solo Ad Monetizer Howdy!

First off, let me start by saying congratulations for

purchasing the Solo Ads Monetizer and thank you

aswell.

You made an investment in your future, and

chances are that if you’re reading this then you are

most likely struggling to make money with solo

ads..

But it’s deeper than that ain’t it?

“The Big Discovery”

I mean, you probably discovered solo ads are an

amazing way to build your list quickly, that it’s a

much cheaper way than PPC and much more

accessible than “brand new” traffic sources.

Faster than free traffic methods and you can see

instant results and start tweaking right away to

improve results.

Many people will say solo ads is one of the worst

traffic sources, that it’s saturated, that it simply

doesn’t work.

But that’s only because it doesn’t work for them.

But it does work.

And no, I’m not talking about buying solo ads and

selling solo ads too, that’s just..well, It’s not

marketing.

Well at least not the type I support.

And believe me, I tried selling solo ads.

Building your list with solo ads just to sell solo ads

SUCKS ASS.

Sure, some people make a good living with this

business model, but to me?

It sucks ass.

Pardon my Italian but the problem is that I’m here

for the long run, running and growing a LONG

TERM business.

I want happy subscribers, customers and I want to

build a good reputation for myself and my

business.

So no, the Solo Ad Monetizer will not be about

buying solo’s and then selling solo’s.

This is about building a long term business, a

PROFITABLE long term business while growing

your subscribers list in the process.

It’s about helping YOU (yeah, you!!!) to buy solo

ads and build your list the WAY YOU’VE BEEN

PROMISED at the beginning.

I was promised solo ads are the BEST way to build

your list.

They were right, but what they didn’t tell is that

it’s not that easy.

But once you know how, once you’ve figured it

out, worked it a little bit.

THAT’S when you see changes.

THAT’S when you get what you paid for AND

MORE.

The Evil Ritual.. So without further ado, let us begin the EVIL ritual.

In today’s ritual, we’re going to force you to turn

solo ads into your best friend.

And I promise you, I will cover everything you

need to know to profit from the solo ads you buy.

What’s Our MAIN Goal

When Building That

Damn List With Solo

Ads?

Our main goal, which is also the goal most people

struggle very hard to reach is to break even or

profit on the traffic we buy.

Now we already know solo ads are easy to get,

they are instant and you get guaranteed clicks for

a price.

But what most people seem to struggle with is to

make your money back on the traffic you buy.

If you don’t almost break even, break even or

profit from your solo ads, you might aswell go to

forums and generate traffic there.

FYI – Forums are an amazing traffic source, but

it’s much slower than solo ads, much much

slower.

So what we want to do is –

Spend $40 on 100 clicks, and make $38 dollars

back, or $40, or $51 or whatever.

Now it’s true that if you “almost” break even but

not completely, you’re losing money.

BUT, remember that you also got subscribers and

customers in the process.

And they will make that money back again and

again.

Anywayzzzzzzzzzzz, let’s start the MAIN training,

shall we?

Monetizing Your

Campaigns Using a

Proper Sales Funnel

ONE thing we must have in place when buying solo

ads and profiting from them is something called a

“sales funnel”.

A sales funnel is the process your solo ad traffic

will go through.

Here’s the mechanics of a sales funnel –

1. Squeeze Page

2. Front End offer

3. Back End offer

4. Autowebinar/High Ticket commission product

5. ONE exit pop up/none if you choose

And don’t worry, the main training IS the sales

funnel, but you have more training about solo ad

vendors and how to approach them to get the

most targeted solo ads out there.

Everything is covered

Now we will start building our sales funnel, the

most important part of breaking even with solo

ads.

Let’s begin with the squeeze page –

Double Dat Squeeze

Page Purpose The almighty squeeze page is a VERY important

part of your funnel.

Why?

Wellz, the squeeze page has 2 main purposes.

1. To be able to convert as many visitors into

“new funnel boyz” or subscribers and get

them into your funnel.

2. At the same time, pre-sell, prepare, pre-

qualify the new leads for the paid offers at the

back end.

On one hand, if you have a high conversion rate on

the squeeze page but it doesn’t pre qualify the

leads for the paid offers, you’ll end up losing

money.

On the other hand, if you have a LOW conversion

rate, but it does pre-qualify, you’ll most likely end

up losing money because no one will see your

offer.

So your squeeze page needs to do both, but it ain’t

hard, chill!

It’s actually very simple and quick.

IF you do what I think should be done.

I’m talking about messing with your subscribers

minds with dirty voodoo evil magic.

No Freebie, NO

PROBLEM.

In other words, don’t even give a freebie on the

front end.

You see, when you mention the word free, when

you set someone’s expectations to “getting

something for free” and then “hey wait dude,

check out this one time offer” they will be kinda

pissed.

They’ll want to get their freebie and bye bye.

Conversions will be lower, and if they don’t buy

your front end product, they won’t buy your upsell

And I believe it’s time to stop thinking free and

start providing premium paid solutions.

So how do you pre-qualify people without a

freebie while getting high conversions?

Simple!

You start from the PAID product, create the paid

product and the sales page (the OTO).

For example.

My paid offer is how to make $50 in 5 days.

It’s a long ass sales page.

I took some compelling elements, and created this

squeeze page with optimizepress –

This baby gets a 48% conversion rate which is not

bad at all AND it makes sales on the front end

since it promises nothing free and simply pre-sells

the front end offer.

Sexy huh?

So instead of working over-time on creating a

high-quality free offer, or just provide a crappy

free offer, you just need a front end product and

you’re set.

This is different from the traditional squeeze page.

Therefore, before you even begin creating the

squeeze page, start with the paid OTO first.

So let’s get straight into the paid offer training

Not-So-Traditional

Front End Offer Unlike traditional funnels, your OTO doesn’t HAVE

to be related to the free offer and the other way

around.

Your paid offer should be good enough to stand on

it’s own.

Let’s say you’re in the traffic market.

What you will do is create a

report/video/interview/audio about how to get

traffic.

It doesn’t have to be too long or complicated..

Solving ONE aspect of the problem (traffic

problem, SEO page 1, PPC, forums, blogs, or traffic

in general) is enough.

You can write a detailed and valuable 30 page

report about how you get 200 visitors per day to

your blog (for example) and turn it into your paid

product.

Don’t over complicate this and don’t re-invent the

wheel.

It doesn’t matter if someone has achieved better

results than you and is already selling his case

study on the market.

You’re not supposed to give a shit about it because

these are YOUR results with something.

Now when you finally have your product, there are

3 more things left to cover –

1. Price points

2. Sales copy (sales pagez)

3. Squeeze page creation (after you’re

OTO/front end product is ready)

I’ll teach you the formula to quick and effective

sales copy, but let’s talk pricing first.

Pricing Your Offer For solo ad traffic, you would like to keep your

front end price below $50.

So far what worked for me best are prices below

$20.

One of my best converting front end offers is at

$10.

And that’s after it has been $7, $12, $17, $27.

And I must say that new solo ad subscribers don’t

really like products priced above $20.

So keep your price below $20 on the front end..the

upsell? That’s another thing.

If your front end product is a simple report solving

a problem, I’d say you price it at $10 - $20.

Try not to make your front end below $10 no

matter how insecure you feel about your product.

Below $10 “might be” a no brainer for some

people, but for other more serious people it will be

considered cheap.

Also, seriously guys, you won’t get rich with a

bunch of $7 sales.

Actually, the lowest converting price point I ever

had was $7.

Try to make it between $10 - $20 ok?

Now let’s head into the sales copy formula, a quick

and effective sales copy writing formula.

Effective Sales Copy

Formula 1. Prehead

2. Headline

3. Sub headline

4. Tell about yourself, explain why they should

listen to you (successful, expert, experience,

proven to provide results, some proof too)

5. Explain their problem, what they’re struggling

with.

6. Explain that there Is a solution, help them

imagine what will life look like after they get

the solution

7. Introduce the solution (product)

8. Explain the benefits of using that solution

(“here’s what you’re gonna discover inside”

“here’s what you’re getting”)

9. Show them how to get it (call to action with

the buy button)

10. Any guarantees (money back, results

guarantee)

11. Remind them what they’re getting

12. Another call to action

13. Sign off, bye bye!

For example –

1. Preheadline – Not getting enough visitors to

your website?

2. Headline – Discover The “Traffic Loophole”

I’m Using To Attract 300 Visitors Per Day To

Any Website on COMMAND”

3. Subheadline – And the best part Is that that

traffic are all BUYERS

4. Tell about yourself –Hi, my name is andy

sharpteeth and here’s my story of how I used

to struggle with getting visitors and how It all

changed for me (your story here )

5. Explain their problem – You can’t get visitors

to your website, here’s why, here’s what

holding you back, I know it feels like a

nightmare..

6. Explain that there is a solution – It’s possible,

I’ve done it! Think about how what you can

do with an extra 300 targeted visitors per

day..

7. Introduce the product -Here’s my product

that can make all this happen, it’s a

PDF/VIDEO/INTERVIEW/AUDIO

8. Benefits and features -Here’s what you’ll

learn inside the SOLUTION, here’s the results

you can get

9. Call to action - Here’s how to get it for a low

price of..

10. Guarantees - My crazy ass money back

guarantee!

11. Reminder - You’re getting a money back

guarantee + all the benefits and features I

stated above!

12. Another call to action – with all this, this

is a NO BRAINER, grab it now

13. Thanks for your interest in this, I hope I’ll

see you there.

By the way, if you have any bonuses, they go into

the benefits & features part.

“Here’s your bonuses!” “Here’s what you’ll

discover inside the product & bonuses”

It’s really simple.

It won’t be ground breaking, but it’s more than

enough to get conversions rollin’.

If you feel like you can’t do this, hire a copywriter.

Just remember,

Tell your story of how you did it and tell them that

they can do it too.

Show proof, share your results and help them

imagine how will life look like with your product.

And that’s It, writing effective copy isn’t hard, it’s

just that people as usually over complicate it.

Let your writing juices flow and if you feel like you

can’t do it, hire a copywriter.

Now let’s get to the squeeze page part again.

Squeezed Again The “what to offer as a free gift” problem has been

solved.

Now all you need to do is to create a squeeze page

with a big headline that grabs attention and makes

the reader want to “Discover” what is your cool

traffic system or how to get the results you’ve

stated.

You can play with the squeeze page now, test

angles to the sales page.

Remember ONE thing though, do NOT say that it’s

a free offer unless you’re actually giving a freebie.

You want target more serious people, buyers.

You don’t want to target freebie seekers, because

they won’t buy your product anyway.

Now that we’re done with the OTO and the

squeeze page, let’s head over to the most

profitable part of your funnel, the upsell.

The Upsell A.K.A The

Easy To Get Many people simply don’t use upsells and that’s a

shame.

The upsell is exactly where the big money is.

Upsells also convert much better than front end

product since buyers are in some sort of a “buying

mode”.

It’s not actually a mode, but if you give them a

chance to augment their results, scale them or

done for them (coaching works too) they will buy

your upsell.

So here’s for example –

You bought 100 clicks for $50, got 50 new

subscribers, 3 sales at $10 each, that’s $30.

You’re $20 away from breaking even.

Now out of these 3 people, one purchased your

upsell for $27.

And voila! That’s $57 right there (minus the paypal

fee’s and affiliate network fee’s)

The upsell can make your campaigns VERY

profitable IF done right.

So here’s what we’ll cover in the upsells –

1. Pricing

2. Connection between front end and upsell

3. Sales copy

Let’s begin –

Pricing The Upsell The price of the upsell can go both ways.

One, it can be lower than the front end, for

example –

$17 front end - $10 upsell

Now why do people use this,

Because after a buyer spent $17 on a product,

spending another $10 on BETTER results or DONE

FOR YOU stuff is a no-brainer.

But in my opinion that’s not very good for solo ads

traffic.

But who knows, you can test it yourself and see

how it works.

But the way I do it (and many others aswell) is that

I price the upsell HIGHER than the front end.

So a nice and smooth upsell for a $17 front end

could easily be $27, $37.

Make sure you keep your upsell price OVER $20.

And your front end BELOW $20.

So If you’re front end is $10, I’d totally smack a

$27 price tag on the upsell (make sure it’s worth it,

of course)

Still, when it comes to pricing, test test test

Now let’s dig deeper into the connection between

the upsell and the front end.

Understanding The

Romantic Connection

Between The Front

End And The Upsell The upsell is there for ONE thing.

Make itself a no brainer, the absolute best offer in

the best place at the absolute best time.

So if you sell a product about getting youtube

views for $17, these upsells would be fantastic –

1. Done for you video script templates

2. Software that automated the process.

3. Another info product that will teach you how

to take it to the next level

4. Personal one on one coaching until you get

youtube’s page 1

The connection between the upsell and the front

end should be very strong and very specific.

You need the front end to be of high-quality and to

be able to deliver the EXACT promise of the sales

page.

They should be able to get results with the front

end ALONE and it should be enough for them.

BUT, your upsell can make things better, faster,

easier.

You offer them an opportunity, NOT the missing

piece of the puzzle.

And this is how it relates to the sales copy.

Writing the sales copy of the upsell doesn’t require

anything fancy and anybody can write it.

All you need to do, is to explain them that with the

front end they’ll do just fine and get the results

they’ve been promised.

BUT, you want to offer them a chance to make

things better, faster, easier.

Maybe take it to the next level after they’re done

with the front end.

There should be a preheadline congratulating

them for buying and a headline that will grab their

attention.

After that, there’s no need to introduce yourself

since you’ve already done that in the front end

sales page.

You get straight to the point telling them you want

to offer them an opportunity to make things

better, faster, easier or to take it to the next level.

You explain they need nothing else but the front

end they just bought, that it stands up to the what

you promised and that they’ll do just fine without

the upsell.

BUT, you will explain you want to give the a

chance to get better results.

Or get them faster, or automate the process.

Or maybe you want to offer them to take it to the

next level.

Btw, writing sales copy for an upsell is 100x times

easier than the front end offer.

Upsell Sales Copy, It’s

Actually Easy It’s the same here, you offer them an opportunity,

tell them they’ll do just fine with the front end, tell

them that there’s a way to improve their results,

tell them what you have for them, explain how it

will benefit them, call to action, guarantee’s and

closure.

Writing an upsell copy is very simple.

The most important thing is that you explain the

connection clearly and don’t give them the

impression that it’s just another piece of the

puzzle and that they have to buy the upsell to

make the front end work.

Now that we’re done with the upsell, let’s get into

the downsells with exit pop ups and a high-ticket

affiliate offer to monetize your thank you pages.

Prison Break, Bring

Them DOWN(sell)

The best way to use exit pop ups is with downsells.

The concept works like this –

If they subscribed and they don’t want to buy the

$17 front end, they will escape the page (yes,

escape!)

Once they click that little X, you’ve lost them.

Now with an exit pop-up, you can forward them to

another page where you will DESTROY their main

objection.

Their main objection was probably the price

(unless your squeeze page had no connection to

the front end offer).

So you offer them a chance to get your product

without the bonuses/extra videos/extra info, just

the standalone product for a lower price.

Or, If you don’t have bonuses, you can offer them

a $1 trial for 3 days and then the full payment.

And if you don’t have a membership site and your

OTO is just a one time payment of $17 without any

bonuses, you can offer them a discount.

So if they escape your OTO page, they might see

something like this –

As you can see, in this page I grab their attention

and begin to shorty explain that I understand that

price might be the problem and that they deserve

a discount.

So a discounted price is also an option.

NOTE – Exit pop ups, squeeze pages, sales pages

and websites can be easily created with

optimizepress

(not an affiliate link)

Now let’s get to the high-ticket/mid-ticket affiliate

product you’ll promote.

The “Drop-a-visit”

Commissions This is something that is going to simply add more

income, in big fat commissions.

And it’s going to be automated.

Whether your subscribers purchased the front end

and got forwarded to a thank you page after

declining the upsell or whether they purchased

both and got forwarded to a page with both access

details, you will have a high-ticket banner/offer

text there.

It won’t be a bonus, it won’t be an upsell.

It’ll just be a recommendation.

Why high ticket? Why not just put a banner

leading to a $47 product or $27 product and that’s

it?

Why the $100, $200, $500, $1,000 products?

Here’s why –

1. Getting $300 payments every now and then

by surprise feels good, really good.

2. These products usually offer PREMIUM

solutions and convert very good.

3. Some people actually LOOK to invest $500,

$1,000 in premium solutions instead of $27

products..

Where do you find such products?

Well, here are 3 products I recommend you to

start with –

1. Done For You Commissions By James Francis

2. 100k Apprentice Workshop By Richard Legg

3. Easiest System Ever By Devon Brown (haven’t

tried it yet but friends tell me it’s converts

very well and has a very good funnel to

capture people who declined)

Plus you can always do some research and find

offers you think fit your funnel.

This also requires almost no work.

Find it, grab your affiliate tools and put it on your

buyer thank you pages.

And just like that, every now and then you’ll start

getting big commissions.

Remember, it’s easier to make one sale of $500

then it is to make 100 sales of $5.

Also, this way your funnel will have a variety of

price tags –

Front end – low price tag, entry price tag.

Upsell – higher price tag, more serious people.

High ticket affiliate offer/high ticket offer of your

own – big commissions, people who look to invest

in their future in a more serious level, coaching,

premium solutions.

So that’s it with the sales funnel, but we’re not

done yet.

There is an EXTREMELY important part to profiting

from solo ads.

More Stuff That You

Need To Know Not all traffic sources are created equal, and the

same goes to solo sellers.

One of the biggest problems with solo sellers, is

that we can’t possibly know who to trust.

We don’t know how they built their list, what’s the

“quality” of their list, are they even responsive?

The whole point of internet marketing and selling

in general is to get customers.

To make the sale.

And if you get only freebie seekers, then you have

no business.

Just names and email addresses that aren’t

interested in you, at all.

Not in you, not in your business.

They don’t want to buy from you, hell no.

They want the freebie.

There’s a variety of reasons why –

1. They don’t have the $10 to invest because $10

in their country is a 3 – 4 day paycheck.

2. They don’t want to invest the $10 because

fuck you you’re just another scammer like the

rest of them

3. They’re looking for freebies only, learn

through freebies.

Either way, these are people who you don’t want

in your list.

They will get there, but you shouldn’t target them.

Your sole purpose is to target buyers, potential

customers.

And that’s why I’ll give you 3 things today –

1. A solo ad rolodex (not mine)

2. Questions you should ask sellers before you

buy

3. Tips to not get scammed and get the best solo

ad traffic possible.

Let’s start with the tips and move on.

Buying Solo Ads Tips Never ever ever buy from a solo ad seller without

a sales page.

There are a few reasons –

1. You need to see reviews from past customers.

2. If they don’t have a page with reviews then

there’s a high-chance that they are either

beginners or they can send you NOOB traffic

sources like adf.ly or god knows what.

You can’t risk it when it comes to your business.

Of course, I purchased solo’s from beginners, but

that’s because I knew these guys and I trusted

them to deliver sexy, legit email clicks.

Also, don’t get tempted to buy super cheap clicks.

Again, some cheap sellers are great, you gotta test

and ask the proper questions I’ll teach you.

BUT, it’s risky to get tempted to buy 100 clicks for

$25 for example.

ESPECIALLY experienced solo sellers that sell for

$0.25 per click.

If they do, it means they KNOW the quality of their

list is NOT GOOD.

Another VERY important tip –

Double check all your links and tracking links

everyday.

Once in the morning and once in the evening.

Imagine you’ll get to the point where you’ll buy

1000 clicks per day, invest $500 into solo ads and

boom turns out your links haven’t been working all

day.

It’s a bummer, it sucks and you’ll lose money.

Double check ‘em links all day long baby!

Or twice a day, whatever you want

Questions To Ask Your

Sellers Now let’s get to the questions you should ask

sellers when you want to buy a solo ad –

1. Ask them if they have customers in their list.

It seems that today every seller and his sister claim

to have “buyers” in their list.

Ask them what they built their list about (what’s

the type of offer) and if they have a funnel with

REAL CUSTOMERS on their list.

Stress the “customers” part.

If they say no, it’s ok, It’s up to you if you want to

target ONLY freebie seekers without buyers.

But if they tell you they do, ask them how they

built it, ask them if they have a funnel in place.

Don’t dig too deep into what they do, just trust

your gut if one of their answers seems dodgy or

you think the person you are currently trying to

buy from is a complete idiot.

2. Ask them for reviews –

When you talk to the seller, simply ask him:”Hey,

do you have customer reviews? May I see them?”

That’s it, if they say no, say bye bye.

3. Ask them how long have they been selling

solo ads?

This is crucial because if they have experience with

selling solo ads, then try know their clicks, their

list, what they react best to etc..

4. Ask them if any of their previous customers

have made SALES with their solo’s.

Or did they just get subscribers?

This way you’ll know if their solo ads are actually

good for you and for your sales funnel.

These questions are very important to ask, and

once you’ve asked them and you’re satisfied, feel

free to buy that solo

Solo Ad Rolodexes

(Free And Paid) Now, here’s a couple of rolodexes that I tried and

bought from –

1. The Definitive Solo Ad Rolodex 2013 By David

Eisner (has list of sellers in other niches

besides IM) (affiliate link)

2. Zamurai Rolodex By Joshua Zamura (free

rolodex)

3. Solo Ad X By Prashant Sharma (free directory)

NOTE – The free rolodexes do not include solos

outside the IM niche.

And folks, that Is it for the Solo Ad Monetizer, this

is all you need to monetize your solo’s.

Let’s do a quick recap of what you need to

monetize your solo’s like a maniac.

>> Recap << Before you even THINK about buying another solo,

you must do the following –

1. Get rid of your free offer, and turn your

squeeze page into a pre-sell page

2. Make the front end offer specific and NOT

complicated, you can finish creating the

product by TODAY.

3. Price it below $20.

4. Create a downsell, remove the bonuses and

reduce the price, focus on the MONEY

objection.

5. Upsell, make it simple, highly valuable and

price it ABOVE $20.

6. Track everything, you need to know your

stats.

7. Use the solo ad buying tips I gave you

8. Ask the sellers questions, focus on getting

more buyers less on getting freebie seekers

9. Use the rolodexes to start instantly with

trusted solo sellers from all niches.

If something is not clear in the solo ad monetizer,

Feel free to send me an email at

tom@tomyevsikov and ask me any question you

would like.

I’m here to help.

Re-read this again, turn this training into your best

friend and go there and start making money with

solo ads and start living the listbuilding life style!

Congratulations, and thank you!

Anything, just holla.

Yours,

Tom Yevsikov