Solid Edge ST4 Event: The Solid Edge Academic Program by Mike Brown

© Siemens AG 2011. All Rights Reserved.

Solid Edge Global Academic Programme

Mike Brown

© 2011. Siemens Product Lifecycle Management Software Inc. All rights reserved

Siemens PLM SoftwareMJB2011

Mike Brown @mjb258

•Background• 10 years in PLM implementation and consultancy

working on major projects (Computervision), including:

Rolls Royce (TRENT), Short Brothers/Learjet (learjet45),

Airbus (A380)

• Product Line Manager for Pro/DESKTOP (PTC)

• Created and developed PTC’s global academic

programme• Pro/DESKTOP and Pro/ENGINEER

•Areas of expertise• Implementation of PLM (A&D)

• Product development & product marketing

• Global academic programmes & strategic

engagements

•Personal interests• Space



Executive summary

•Today’s topics• Why is ‘education’ important to Siemens PLM?

• The current situation• The ‘engineer’ pipeline

• Is there really a shortage of engineers?

• Perception versus Reality

• The Solid Edge Global Academic Programme

• What’s in it for you?

•Key Takeaways• A comprehensive, strategic, and global programme

• Delivering educational continuity• From Middle School through to University and beyond

• More than just software

• A call to action• We need your help (industry & academia)



Why is Education important to Siemens PLM?

•Industry research• Declining numbers of engineering graduates, apprentices, etc.*

•Feedback from our customers & partners• Difficulty in recruiting engineers/designers

• Difficulty in finding engineers/designers with experience in modern CAD

•Education is at the heart of Siemens AG• Sustainability: People-Profit-Planet (triple bottom line)

• Corporate Responsibility – global education programmes

•Engineering innovation is key to our future• Only Engineers can address the huge challenges that face the human race

• The creativity of young minds

• University research & development

•The terrifying alternative• More Accountants, Lawyers, Reality TV stars, Rap Artists, and...

• More INVESTMENT BANKERS!

*Declining Interest in Engineering Studies: Wayne C. Johnson, VP HP



The ‘Engineer pipeline’

Engineers & Designers

High School

College

University

•Students progress through education

•Some pursuing an interest in Engineering

•Attraction of diverse range of professions• Limited number enter engineering & product design

as a profession

•Siemens PLM is focused on increasing the

number of engineering graduates



Is there really a shortage of Engineers?

Yes and No• Academia produces large numbers of engineering

graduates• USA ~70,000 engineering graduates (2005*)

• UK ~20,000 (2007**)

• India ~350,000 (2005*)

• China ~600,000 (2005*)

• A large percentage of engineering graduates

secure employment outside of engineering• Only 36% of UK engineering graduates enter the

engineering/manufacturing industries***

• Is there an image problem?• Pupils reject most careers on the basis of perception

by the age of 12/13****

• Perception versus Reality* http://www.csmonitor.com/2005/1220/p01s01-ussc.html

** http://www.engineeringuk.com/_db/_documents/EngUK09.pdf

*** Where do Engineering Graduates go? - Engineering UK 2008

**** Career desirability: young people’s perceptions... Foskett & Hemsley-Brown 2001



Perception



Reality

We need examples of products designed using Solid Edge

to inspire students (your future employees).

The sexier the better, (both the product and the engineer/designer.)

Contact details at the end of this presentation

?? ??

- Call to Action: We need your help.



The Solid Edge Global Academic Programme

• A Comprehensive and Strategic Programme• Delivering educational continuity – No quick fix

• For Middle Schools, High Schools Colleges and Universities

• For Students

• Meeting the needs of our customers & partners• Identified areas of focus (industry: product design & engineering)

• Learning compression

• Developing the skill-set and mindset

• Meeting the needs of Academia• Curriculum-tutorials

• Project-based Learning

• STEM (High School)

• Industry best-practice

• Industry engagement

• Design/engineering challenges & competitions

• Learning continuity & learning compression



Increasing the flow

Engineers & DesignersEngineers &

Designers

High School

College

University

•Initial focus on High Schools• Prime the pump – increase the flow

•Increase interest in Engineering & Design• Students develop preferences for career selection

at 12 & 13 years of age

•Maintain support and engagement

throughout the Students’ education• College & University



Helping Middle Schools & High Schools

• Deliver ‘realised value’• Carpet-bombing Schools with CD’s is not helpful

• Focus on helping teachers and adding value• Support delivery of curriculum requirements

• Improving learning outcomes• Science, Technology, Engineering, Mathematics (STEM)

• Working to increase the number of students taking Technology &

Engineering related subjects

• Cross curricula approach

• Real-world• Industry engagement

• Industry best practice

• Real & recognisable product related projects

• Academic web presence• www.siemens.com/plm/SolidEdgeAcademic



Helping Colleges & Universities

• Learning continuity & learning compression• Improve technological literacy of students entering Higher Education

• Build on existing skills rather than starting from scratch

• Provide students with the skills, experience, and mindset required by

industry

• PLM• Solid Edge, Femap, CAM Express, Teamcenter Express

• Focus on helping educators and adding value• Support delivery of curriculum requirements

• Real-world• Industry engagement & Support

• Encourage customer base to support their local colleges & universities


• Real & recognisable product related projects

• Academic web presence• www.siemens.com/plm/SolidEdgeAcademic



Helping Students

Students – all ages• Improve learning outcomes

• Not just better grades• Greater understand of Scientific & Mathematical principles by application

• Increase Technological Literacy

• Important for all students, even future accountants

• Industry best-practice

• Skill set and mindset

• Student engagement• Inspire & enthuse

• Real world exposure, real world products

• Must be interesting (cool / sick / bad)

• Competitions & challenges

• Drives innovation

• Increases motivation

• Learning from mistakes

• Provide Continuity of education



Employment

Employment

Employment

Learning continuity & learning compression

High School College University

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CAD tool X CAD tool Y CAD tool YSolid Edge, CAM Express, Femap, Teamcenter Express Learning Continuity

Pro

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rela

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Learning

compression

Pro

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Learning

compression

Product

training

Time to full productivity

Learning

compressionProduct

training


Product

training


Learning

compressionProduct

training


Product

training


Learning

compressionProduct

training


Delivering realised value to both Academia & Industry



Support & Complement the Curriculum

Curriculum-tutorials• Complement the wide range of product training material

• Support the teaching and learning of Technology & Engineering• Within the context of STEM (middle & high school)

• (Science, Technology, Engineering, & Mathematics)

• Industry best practice (High Schools, College & University)

• Industry leading technology, processes, & methodologies

• Skill Set and Mindset• Develop skills in the use of modern CAD

• Support development of the right mindset

• Adaptability, accountability, commitment, flexibility, innovative, resilient

• Support the teacher• Support delivery of the recognised curriculum

• Curriculum mapping

• Pedagogy



Hours

of

train

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Product Training vs Curriculum

Featu

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Product

TrainingProduct

Development

Intermediate

Basic

Expert

Commercial• Product Training

• Feature/function

• Fundamentals

• Existing training material• Solid Edge, in-product training

• 3rd party training (ILT & online)

• Product Development• On the job training

• Increasing level of

knowledge

• Industry / company

specific procedures &

conventions

• Best practice methodologies

Commercial

Solid Edge in-product training

3rd party online trainingi.e. Solid Mastermind

Reseller Instructor Led Training



Product Training vs Curriculum

Featu

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odelli

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Pro

file

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Sketc

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Assem

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Rendering

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echnolo

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Product

Development

Product

Training

Intermediate

Basic

Expert

Commercial

Academia• Project-based learning

preferred• Applied learning

• Teaching Product Design &

Engineering and learning how

to use Solid Edge in context

• Limited teaching time• ~20 hours per year (High School)

Curriculum-tutorials• Project focused

• Must meet educational

requirements

• Pedagogy (how to teach)

• Suitable for wide range of student

abilities

University

College

High School

Project-Based

Learning

Curriculum / Tutorials

Limited

teaching

time

Solid Edge in-product training

3rd party online trainingi.e. Solid Mastermind

Reseller Instructor Led Training



Call to Action – We need your help

We need the help and support of you, our customers, to build a

successful Academic Programme;

• Reach out to your local High Schools, Colleges, and Universities• Get Solid Edge into your local High Schools, Colleges, Universities

• Sponsor a College/University ($1,500 for Solid Edge annual site license)

• Help secure interns

• Help train teachers how to use Solid Edge

• Show teachers & students how you use Solid Edge in the ‘real world’ of

engineering and product design

• Student projects

• Curriculum-Tutorial development• We need to develop a range of curriculum tutorials

• Real products• Recognisable, interesting, sexy...


• Branded Curriculum-Tutorials (proposed)• Carries your company logo, company & product overview, etc

• Requires your support



Strong response from our Partners

Solid Edge Channel Partners

• CADFLOW (Portugal)

• College & University engagement; industry focus

• Academic road-shows

• Teacher training

• CAAP (the Netherlands)

• Creation of Solid Edge curriculum

• Recognises the strategic importance of

education engagement

• Solid Mastermind (UK)

• Developing academic content

• www.solidmastermind.com



Strong response from industry & education

John Devitry• PLM Administrator, Space Dynamics

Laboratory

• Adjunct Professor Utah State University• Mechanical & Aerospace Engineering

• Teaches ~240 engineering students per year

• Industry experience

• Outstanding results

• Extensive Solid Edge curriculum• Effective, engaging, inspiring

• Coming soon: Kendall-Hunt



John Devitry



Call to Action – We need your help

• Academics & Educators• We want to understand what you need to help you teach, inspire and

encourage students, and be successful• High Schools - Cross-curricula / STEM subjects

• Primary focus on Technology & Engineering

• Development of links with Science & Mathematics

• College & Universities - Engineering & Product Design courses

• What is the best format for curriculum-tutorials• What’s best for you and your students

• How would you like to see the curriculum-tutorials structured & delivered

• Tell us where it hurts• Identify the best areas for us to help you

• Contact details at the end of this presentation



Why now?

• We need to equip students with

the right mindset, the ability to

learn new skills and utilise new

technologies in an ever changing

global economy.

• Innovation and creativity are vital

to economic survival

• Synchronous Technology is a

game changing technology

The top 10 in demand jobs in

2010 did not exist in 2004*

*Richard Riley – US Secretary of Education (former)



What’s in it for you?

Industry

• Why get involved?• Future employees

• Secure mindshare with the best and brightest graduates

• Invest in your future

• Help develop the right Skill set and Mindset

• Community engagement• The Solid Edge Academic Programme will benefit your local Schools

• Build links to High Schools, Colleges, & Universities

• Potential for University research projects

• Support your local school/college/university

• Increase your exposure within the community

• Corporate Responsibility

• Learning compression• Reduce time to productivity for new-hire (graduates)

• Branded curriculum-tutorials• Global exposure



What’s in it for you?

Academia

• Why get involved?• High Schools

• Major new Academic Programme to be launched August/September 2011

• Focused on delivering real value

• Colleges & Universities• Industry leading technology

• Increase future career opportunities for your students

• For students• Major new Academic Programme to be launched August/September 2011

• Improve future employability

• wide range of exciting careers in engineering & product design

• Learning continuity

• Engagement with Siemens PLM customers• Local relevance

• Mutually beneficial

• Global exposure• Student work, case studies, Special Interest Group



What’s in it for Siemens PLM?

Corporate Responsibility / Sustainability• Inspire students to embrace technology and pursue

technology/engineering related education and careers• Increase technological literacy

• Prepare students for college/university engineering programmes

• Learning compression (both in academia and employment)

• Increase the supply and quality of engineers & product designers

• Education is important to Siemens AG (Corporate Sustainability)

Commercial perspective• The welfare of our customers is directly linked to the supply of

technology literate and qualified graduates• 51% of engineering professionals are over 50 and due to retire in the

next 10 years*

*Workforce demographics among engineering professionals: a crisis ahead.

University of Texas at Austin, October 2001 (http://www.ce.utexas.edu/org/ccis/a_ccis_report_21.pdf)



Progress to-date

USA• 9 new academic grants – Solid Edge

• 4 colleges/universities, 5 STEM High Schools/Engineering Academies

• Engagement with Purdue University• Curriculum related development, K12 through to University

• John Devitry / Kendall-Hunt: USU Solid Edge curriculum

• FIRST• Siemens PLM official sponsor – 2011 championship

• ST4 launch event – dedicated academic session

EMEA• UK

• Solid Edge granted to all Greenpower teams (strong uptake)

• Pilot global expansion of Greenpower (USA, India, China, & Germany)

• Portugal• Solid Edge granted to 16 leading, industry focused, colleges/universities

• Norway• Solid Edge consolidated in 100 plus High Schools

AsiaPac

• China• Academic Training Centre (ATC) development & certification

• Solid Edge grant to leading industry-focused Universities



Conclusions:

• A comprehensive, strategic, and global programme

• More than just software

• Call to action• We need your help

• Industry:

• Product examples: sexy & interesting

• Help & support in curriculum-tutorial development

• Support your local schools, colleges, & universities

• Academia

• Tell us where it hurts: tell us where we can help

• What do you need to help you teach engineering & product design

• Format and delivery of curriculum-tutorials



Thank you

www.siemens.com/plm/SolidEdgeAcademic

www.facebook.com/solidedge

Mike Brown – Director Academic Programmes, Velocity• [email protected]

Matt Bruce – Director, Americas, Academic Programs, Velocity• [email protected]

Yunxia Li (Catherine) - Director, AsiaPac, Academic Programs, Velocity• [email protected]

Any Questions?

http://www.siemens.com/plm/SolidEdgeAcademic

http://www.facebook.com/solidedge



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Solid Edge ST4 Event: The Solid Edge Academic Program by Mike Brown

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