Solicited proposals

By: Pankaj ThakurNeha Rathi

Vivek SuranaIndersen Yadav

Introduction

• What is A Business Proposal?Unlike a business plan, which is

written to run your company and raise capital, a business proposal is an unsolicited or solicited bid for business. There are two types of business proposal that can help you gain more business to grow your company.

Characteristics of a Proposal

• Proposals deal with the future .

• Proposals must convince the reader that there is a problem .

• Proposals must convince the reader that the writer is the best person to fix the problem .

• Proposals are often legally binding offers.• Proposals must be persuasive. • Proposals must convince your reader that

they will get benefits from your proposal.• Proposals must show that you are. • capable of fulfilling your promise.

Problem• Engineers and scientists

write proposals to do such things as research turbulent boundary layers, design turbine blades, and construct jet aircraft engines.

• The audience for a proposal usually includes both managers and engineers. These audiences view proposals in different ways.

• For instance, managers review proposals to see if the plan for solving the problem is cost effective. Engineers and scientists, on the other hand, review proposals to see if the plan is technically feasible.

A proposal Content for solving a problem.

• 1. Identify the Problem.

• 2. Look at different ways to solve- don’t be afraid to frame it.

• 3. Estimate Collateral Damage.

• 4. Documentation then Implement.

• 5. Testing.

Types• With a solicited proposal, you are responding to an

Request For Proposals (RFP).• With an unsolicited proposal, you show a need/a

problem that the readers may or may not have recognized, and you explain what you will do to correct the problem. – Internal / Unsolicited Proposal Example: You might

be working as a network manager and you see that by reconfiguring the network, you can make the network run more efficiently. So you write a proposal to your boss asking for time and money to complete the project. Depending on the case, this might be a short, informal document, or it might be more extensive.

– External / Solicited Proposal Example: You might be working for a computer consulting firm, and a company posts a RFP (or perhaps an RFB—Request for Bids) asking for a new network system. In this case, the document probably is going to be quite formal and fairly extensive.

Classification of Solicited Proposal• Formally solicited proposal

• Requirements Matrix, which matches customer requirements with the paragraph and page numbers of where those requirements are addressed in the proposal

• Executive Summary, which outlines the primary benefits of the vendor's solutions to the customer's requirements

• Technical Volume, which demonstrates how each requirement will be met

• Management Volume, which describes how the program will be managed

• Cost Volume, which provides all costing data, as well as implementation plans and schedules.

• Informally solicited business proposal• A description of the seller's capabilities or products• A discussion of key issues• A description of the buyer's specifications and how they will be met• The cost of the offering• A schedule for delivery of the products or services• Proof of prior experience i.e. Testimonials from previous customers,

Descriptions of previous projects.

Content Of an effective Proposal Request

• Solicited proposals are written in response to published requirements, contained in a

•  Request for Proposal (RFP)•  Request for Quotation (RFQ)•  Request for Information (RFI) • Invitation For Bid (IFB)

Content of Proposal Letter• Introduction.

• Project/Product/Service description.

• Vendor Requirement. • Restriction.• Proposal Guidelines .• Evaluation Criteria .• Confidential Statement .• Submission/Contact/Information.

Sample Letter

References • Wikipedia .• Effective Business

Communication.By(Krizan,Merrier,Logan,Williams)

• http://www.writinghelptools.com/proposal-sample.html

• http://sbinformation.about.com/cs/bizlettersamples/a/proposal.html

Thank You