SokoSquare.com matches people who want to barter personal & creative services

leverage existing social networks to create a trusted barter community

complementary

wants & needs

why barter?

“Barter accounts for 30%

of the world’s total business.”

Monocle MagazineDec 2009/Jan 2010

“Barter postings doubled by

over 100% between 2008 and 2009.”

Craigslist Blog

young people, artists, creatives

independent workers/freelancers

42 million

independent workers in the US

Freelancers Union

well-educated but unemployed or underemployed

high cultural capital but low on $

save moneycommunity engagement

it’s fun

problems

our SokoSolution

competitive landscape

many existing barter

sites

sales & marketing

we must build a

critical mass of

users

digital/social media

offline/events

pop-up stores

management team

Tisch ITPLee-Sean

HuangCatherin

e

WhiteElizabet

h Fuller

Stern MBAMayukh

Mukherjee

Livia Cymrot

Peter Leonard

Lee-Sean Huang - Creator/Strategy

interaction design, digital content, online community building

Human Rights Watch, Avaaz.org, Creative Commons, Purpose Campaigns

BA Government, Harvard

Catherine White - Project Manager

Former corporate lawyer

Summer research assistant at Harvard Berkman Center for Internet & Society

MS Chemistry, UCL, LLM. Cardozo

Elizabeth Fuller - Technology/Design

Interactive content design for major entertainment networks

BA Communications/CS, UCLA

Mayukh Mukherjee -

Finance/Technology

5+ years of tech experience in

financial services industry

Livia Cymrot - Marketing

8+ years international marketing

experience

Marketing Manager at Estee Lauder

Peter Leonard -

Operations/Technology

10+ years experience in software

development

early stage startups and Fortune 100

companies

financials

2 Revenue Models

flat subscription - everyone

pays

or “freemium”

2010 Projections

Required Capital

~$160K

Estimated Users ~30K

2011 Projections

Profit ~$68K

Estimated Users

~110K

info@sokosquare.com

Twitter: @sokosquare

appendix

DouglasRUSHKOFF

“The next big thing: a means of peer to peer exchange that do not involve cash...genuine peer to peer will lead to genuine value creation.”

MervynKING

“There is no reason that products and services could not be swapped directly by consumers and producers through a system of direct exchange–essentially a massive barter economy.”

NicholasNEGROPONTE

“A parallel and more intriguing form of trade in the future will be barter...Without question, we'll see new forms of market-making and auctions. But the most stunning change will be peer-to-peer, and peer-to-peer-to-peer transaction of goods and services.”

Bohemian Mix

“A collection of mobile urbanites, Bohemian Mix represents the nation's most liberal lifestyles. Its residents are an ethnically diverse, progressive mix of young singles, couples, and families ranging from students to professionals. In their funky rowhouses and apartments, Bohemian Mixers are the early adopters who are quick to check out the latest movie, nightclub, laptop, and microbrew.”

Young Digerati

“Young Digerati are tech-savvy and live in fashionable neighborhoods on the urban fringe. Affluent, highly educated, and ethnically mixed, Young Digerati communities are typically filled with trendy apartments and condos, fitness clubs and clothing boutiques, casual restaurants and all types of bars--from juice to coffee to microbrew.”

Olympia

is a voice coach in need of a

website.

Josh

is a web wiz looking to boost his

karaoke chops.

François

is a pastry chef in need of

paintings for his new bakery.

Yuki

will paint for crème brûlée.