Sojourner House Joan Hildebrand Social Media Campaign Bianca Alaimo Lauren Heary
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Sojourner House Joan Hildebrand Social Media Campaign Bianca Alaimo Lauren Heary Jennifer Dietrich
description
Sojourner House Joan Hildebrand Social Media Campaign Bianca Alaimo Lauren Heary Jennifer Dietrich Bryce Barker. Introduction History of Sojourner House Mission of Sojourner House Objectives and Goals Social Media Results Social Media Guide Grant Conclusion. - PowerPoint PPT Presentation
Transcript of Sojourner House Joan Hildebrand Social Media Campaign Bianca Alaimo Lauren Heary
Sojourner HouseJoan Hildebrand
Social Media Campaign
Bianca AlaimoLauren Heary
Jennifer DietrichBryce Barker
IntroductionHistory of Sojourner HouseMission of Sojourner House
Objectives and GoalsSocial Media
Results Social Media Guide
GrantConclusion
History of Sojourner HouseSojourner House was named in honor of Sojourner Truth, a woman
who spoke truth to power, a person on a mission for change.
Since 1982, Sojourner House has assisted over 2,000 women and their families in reaching their goals concerning education,
employment, family stability, sobriety, and financial independence.
Sojourner House provides shelter, structure, strength, and inspiration to
individuals and families in need, so they are prepared to lead responsible and meaningful lives. The strength of
the Sojourner House lies in recognizing and cultivating the strength within each person to overcome the barriers in their lives. This strength requires strong core
values.
Mission of Sojourner House
Mission of Sojourner HouseCommunity…
We all belong and can contribute to a caring whole.
Hope…Every person can make positive life choices and changes.
Dignity…Each person deserves respect as a unique individual.
Resilience…No matter what obstacles you experience, you can over
come them.
Courage…Everyone can face their fears and make positive choices
and changes.
Self-determination…Ultimately, each person determines the best path for
herself.
Objectives and Goals
• Increase awareness and the number of donors.• Build a community of followers.
• Improve public relations.• Drive donations.
• ‘Like’ 200 pages.• 60 Twitter followers.
• Facebook friends to ‘Like’ and ‘Share’ the page.
Social Media for Sojourner House
Wordpress
Flickr
YouTube
Vignettes
Digital Stories
Facebook for Sojourner House
Likes and People Talking About This
YouTube for Sojourner House
Social Media Guide
Created an in-depth and detailed social media guide.
Each social media outlet has:a brief introduction,
it’s purpose,it’s effectiveness,
and includes step by step instructions.
Learn and Serve America
Community-based Service Learning Student Mini-Grant at St. John Fisher College presents
Sojourner House with…
$335
For arts and crafts supplies,reading and coloring books,
bedding and blankets,outdoor and
indoor toys,school
supplies,
and bath towels.
