Sohail Kisat

Ace AdmanSohail Kisat started his career at IAL in Karachi. In early 1990s, he served as resident director Orient McCann Erickson in Islamabad. Currently the Canadian national is CEO of MCOM and Mediad. He is an MBA and has received APNS business awards.

Client Management

Sohail defines clients in Pakistan in the following categories:

• Government• Corporate• FMCGs• NGOs• Academia • Real Estate• International

Business Development

Sohail Kisat keeps vigilant eye on strategic business accounts like Mobilink, Centaurus, One Constitution Avenue, PTCL, TDOG, ECP, FBR and Privatisation Commission.

He is committed to boost advertising services exports of Pakistan.

Management Style• Management By Objectives

• Team Building for Results(45% increase in business)

• Total Quality Management (15% cut in expenses)

International Travel• Canada• America• United Kingdom• Malaysia• Singapore• India• Saudi Arab• UAE• Thailand• China

Mentor Style

Sohail Kisat empowers employees and understands the “Peter Effect”. Three of his former employees have set up Vibrant Communication, Fasttrack Communication and Weekly Election Times. Some of former employees are serving in leading organizations like Mobilink, PTCL and ufone.

Further Reading

• Founders/CEOs of Advertising Agencieswww.slideshare.net

• Daily 10 Minuteswww.daily10minutes.webs.com

Credits

Sajid Imtiaz: Expert Member CDKN, Honorary Member Pakistan Society of Criminology, Member Advertising Age, Member Harvard Business Review

Photo: GoogleFeedback: sajedimtiaz@hotmail.com