SogetiMobileWeek

MobileNot Mobility

Arnd Brugman - Innovator

Questions?

To Whom it May Concernvices

Persona’s

General:

Name:Age:City:Profession: Marital Status:Kids:Hobby’s:Etc.

Favourites:

Color:Clothing:Magazine:Phone:Shop:Vacation spot:Brands:Etc.

No Questions?

1. Create Persona’s

vices

Why

How

Start with Why?

What

Simon Sinek

Contextualvices

No Questions?

2. Create Scenario’s

Intentionvices

Contextual Intentionvices

Interaction Design

No Questions?

3. Sketch User Interface

Size does mattervices

Dave Mooring

Channelsvices

Journeyvices

Before During After

Cross channel

No Questions?

4. Design User Interface Cross-Channel

Digital First Mobile FirstPeople First

CrappyUsable

Awesome

Fixed Dynamic Agile

Technical

DesktopMobile+

Journey

Experience

Flexibility

Drive

Scope

Gracefully Degraded

Progressively Enhanced

Context AwareFeatures Relations

Perspective

vices

Mobile First

Digital First

People First

A brief overview of the past

6D Approach

Position

Direction

Discovery

Develop DeployDesignDefine

Do-it-again

Mobile End-to-End

MobileStrategy

MobileUX

MobileDev

MobileTesting

MobileSecurity

MobileDevice

Mgt

MobileFactory

MobileCustome

r

MobileWorker M-to-M

Questions?

Backup Slides

FeasiblebyTechnology

Viablefor

Business

Desirablefor

People

Strategic Roadmap

StrategicRoadmap

Mobile LandscapeGovernance

StrategyPolicy

APP LM App Store

Backend Integratio

nMDM

The Nexus of Forces

Nexus

3rd platform

SMAC

SOCIAL, MOBILE, ANALYTICS, CLOUDThe New Enterprise IT Model

B - SMAC + ioT

Social

Mobile

Analytics

Cloud

Things