© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. 1

26.01.2009

Developer Platform & Strategy Group (D&PE) 1

Karin SondermannStrategic Sales, Software plus ServicesDeveloper Platform & Strategy GroupMicrosoft Deutschland GmbH

OOP 2009, Platform Orientation Day, 27. Jan 2009, München

Developer Platform & Strategy Group 2

Ziel Impulse für

Business und IT Entscheider

Strategische Architekten (Enterprise, Solution)

Inhalt und Agenda:

Plattform – was umfasst der Begriff?

Was treibt die vernetzte Geschäftswelt?

Microsoft’s Platform Strategie Software plus Services

Software plus Services und die verteilteAnwendungsentwicklung

Vertiefende Informationen zu allen Inhalten

OOP2009: Mi 28.Jan 2009 Microsoft Architecture Day

Developer Platform & Strategy Group Developer Platform & Strategy Group 4

Viele Gemeinsamkeiten!, mehr eine Glaubensfrage?Keine technische Diskussion, mehr Frage der Wirtschaftlichkeit!

Developer Platform & Strategy Group 5

Key TechnologiesWindows Vista, Office System, .NET-Framework,

Visual Studio, BizTalk Server, SQL Server

www.microsoft.com/interopwww.microsoft.com/standardswww.microsoft.com/opensource

Seit Februar 2008 bereits 50.000 Seiten Schnittstelleninformationen veröffentlicht – more to come

„Out-of-the-box“ Interoperabilität

Möglichkeit der Integration mit Microsoft-Produkten durch:

Application Programming Interfaces (APIs)

Software Development Kits (SDKs) Driver Development Kits

(DDKs)

Einsatz von Standards und Erarbeiten technologischer Schnittstellen mit anderen Produkten & Technologien

Developer Platform & Strategy Group 6

SaaS in 2007: It’s about

services, doh!

SaaS Will Grow At a 21%

CAGR During the Next Three

Years Reaching $10.7B in

2009

SaaS Emerges as Long-Term Rival to

Packaged Software Enterprise Software Gets a Face-Lift

The Desktop Takes Center

Stage Again

The Rich Client Strikes Back

vs.Installierte Software Software as a Services

…perfekte IT … wie Strom aus der Steckdose?

© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. 2

26.01.2009

Developer Platform & Strategy Group 7

Desktop Software

Enterprise Software

Consumer Web

Pure-Play SaaS

Developer Platform & Strategy Group 8

“Web 2.0”Service

Experience

“SOA”Service

Composition

“SaaS”Service Delivery

Software +Services

Developer Platform & Strategy Group 9

Behörden

CommunitiesFreunde

Geschäfts-partner

NachbarnFamilie

Dienste fürPrivatkunden

Erziehung,AusbildungArbeitswelt

Trend – Digitale Welt treibt Verschmelzung der Lebensbereiche!

Developer Platform & Strategy Group 10

Get connected!

Web

SOA Digitale Medien

Trend – Digitale, serviceorientierte, globale Wertschöpfungsnetze!

Developer Platform & Strategy Group Developer Platform & Strategy Group 12

Bereit für den Erfolg. People_ready Software

Operational Excellence

Kundenbindungund Kunden-durchdringung

Innovations-führerschaft

Kollaborationmit Geschäfts-partnern

Weit verbreitetund akzeptiert

Vertraut und einfach zubedienen

Innovativ und zukunftssicher

Einfach zu integrierenund zu adaptieren

Software + Services

Vertikale, rollenbasierteProduktivität und

Effizienz

© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. 3

26.01.2009

Developer Platform & Strategy Group 13 Developer Platform & Strategy Group 14

Anwendererlebnis (UX) steht im Mittelpunkt

Developer Platform & Strategy Group 15

Vernetzte Geschäftswelt entsteht Software plus Services Welt

TransparenteOrganisationenGesetzliche Anforderungen

Persönlichkeitsrechte

Integration und Interoperabilität

KollaborativeGeschäftsweltGlobale Zusammenarbeit

Mobiles Arbeiten

Konsolidierung und Konvergenz

Always On, Always Connected

Work & Family Life Balance

Information vs Einblicke

Durchgängiges Anwendererlebnis

Arbeitskulturim Wandel

Demografischer Wandel

Projezierter Fachkräfteausfall

“Konsumerisierung” der IT

Developer Platform & Strategy Group 16

Die Elemente für erfolgreiche Zusammenarbeit von Teams

Collaboration mit 2007 Office System - The New World Of Work

Developer Platform & Strategy Group 17

Produktivität und Agilität mit 2007 Office System

Zugriff von überall, vom Desktop, Mobiltelefon und Web

Synchronisierung von SharePoint-Verzeichnissen mit Outlook

Präsenzinformationen, Anrufe und Mails, etc über Office Communicator

E-Mail, Kalender und Kontakte auch auf dem Mobiltelefon

E-Mail-Zugriff überOutlook Web Access (OWA) von überall

Developer Platform & Strategy Group 18

1st Wave 2nd Wave 3rd Wave: Social Computing

Virtual workspaces

Instant messaging

Enterprise portals

Presence

Web conferencing

Expertise automation

Personal websites

Composite Applications

E-mail

Calendar

Group scheduling

Discussion forums

Directories (taxonomy)

Groupware

Blogs

Wikis

RSS feeds

Social networks

Tagging

Social bookmarking

Personal profiles

Mashups

“Social Computing”

“Social Computing is not a fad. Nor is it something that will pass you or your company by. Gradually, Social Computing will impact almost every role, at every kind of company, in all

parts of the world. Firms should approach Social Computing as an ongoing learning process, using some of the best practices of firms that have successfully taken the first steps.”1

1 Source: Forrester Research, Inc. “Social Computing - How Networks Erode Institutional Power, And What to Do About It”, February 2006

Enterprise 2.0

© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. 4

26.01.2009

Developer Platform & Strategy Group 19

Wissensvernetzung über Unternehmensgrenzen hinweg

Konzern

Corporate

Intranet Site

Projektteam/

Arbeitsgruppe

Team Site

Sparte, Bereich,

Abteilung

Departmental

Site

Mitarbeiter

My Site

Developer Platform & Strategy Group 20

Phone

Mobile

Instant Messaging

E-Mail

FAX

Video Conferencing

Web Conferencing

Application Sharing

in Microsoft Office System

Developer Platform & Strategy Group 21

Erhöhung der Wertschöpfung

Sicherheit undVerfügbarkeit fürviele Geschäfts-anforderungen

Developer Platform & Strategy Group 22

Kundenherausforderungen kosteneffizient lösen mit der Wahlfreiheit von On-premise bis Online Service

Phone

Mobile

Instant Messaging

E-Mail

FAX

Video Conferencing

Web Conferencing

Application Sharing

Microsoft Online Services

+

Developer Platform & Strategy Group 23

++

Federated Identity

Developer Platform & Strategy Group

+

…nur wer das Undenkbare denkt,kann das Überholte verändern!

© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. 5

26.01.2009

Developer Platform & Strategy Group 25

“…larger companies…can be expected to pursue a hybrid approach for many years, supplying some hardware and software requirements themselves and purchasing others over the grid. One of the key challenges for corporate IT departments, in fact, lies in making the right decisions about what to hold on to and what to let go.”

- Nick Carr, ‘The Big Switch”

Developer Platform & Strategy Group 26

Weg zu hybriden Architekturmodellen

Developer Platform & Strategy Group

Transparenz

KollaborationFlexibilität

Verfügbarkeit

Skalierbarkeit

Reichhaltigkeit

Erreichbarkeit

DynamikKontrolle

Individualität

Globale Compliance

Mehr Kontrolle Geringere Kosten

Developer Platform & Strategy Group 28

EssentialServices

(IaaS)

Building BlockServices(PaaS)

Finished &Attached

Services (SaaS)

Microsoft Application Plattform(Server & Werkzeuge)

Rechen-zentren

Computer Netzwerke

2007 Office System

Plattform für Privatkunden

Partner-lösungen

„Online“ Services

„Live“ Services

Partner-lösungen

Rechen-zentren

Computer Netzwerke

Building Block Services

Developer Platform & Strategy Group 29

460 Millionen Anwender, 11% des gesamten Internetanteils

Erfahrungen mit aktiven Services und Skalierung

2 Millarden Live Search-Vorgänge/Monat

10 Millarden MSN page Aufrufe/Monat

30 Millarden Live ID Authentifizierungen/Monat

240 Millarden Messenger Nachrichten/Monat

Investitionen

500 Mill$ pro Data Center

+10.000 Server/MonatDeveloper Platform & Strategy Group 30

Plattform für „Cloud“ Lösungen von Partnern und Microsoft

Microsoft Infrastruktur (Rechenzentren etc.)

Partner Lösungen

Azure™ Services Platform: An internet-scale cloud services platform hosted in Microsoft data centers, which provides an operating system and a set of developer services that can be used individually or together.

© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. 6

26.01.2009

Developer Platform & Strategy Group 31

Überblick für Erweiterungsmöglichkeiten von Cloud Anwendungen (SaaS)

Developer Platform & Strategy Group 32

Drei Arten: SaaS, Attached Services und Cloud Platform Servcies (PaaS)

Browser/ Thin Client/

Office Add-in

Anwendung

Finished ServicesSoftware as a Service (SaaS)

Anwender

ErweiterteFunktionen

Anwendung

Attached Services

Anwender

Anwendung

Anwendung

Building Block Services und Cloud Platform

Cloud Platform

Entwickler

Cloud

On-premises

+

Anwendung wird als Dienst vom Service Provider bereitgestellt

Client ohne eigenen Anteil an der Anwendungs-logik

Dienste erweitern die zugrunde-liegende Anwendung um Funktionen

+Anwendung wird vor Ort beim Anwender betrieben

+Anwendung wird lokal oder beim Service Provider betrieben

Anwendung basiert zum größten Teil auf CloudServices

Developer Platform & Strategy Group 33

Azure : Plattform für Cloud Computing, Commitment zu Interoperabilität!

Identitäten& Sicherheit

Interoperabilität, Business Prozesse

DatenManagement & Compliance

Services Management

Developer Platform & Strategy Group 34

Betrieb der eigenen Anwendungskomponente auf Azure (SaaS)

.NET developers use existing skills

Use familiar tools such as Visual Studio

Built on standards and web protocols such as REST & SOAP

Low/no cost to get started

Developer Platform & Strategy Group 35

Eigene Anwendung aggregiert Developer Platform Services (PaaS), Betrieb in der Cloud

Broad set of developer services

Mix & match services based on the needs of your application

Extensible portfolio of proven applications:Windows Live, Office Live, Exchange Online, SharePoint Online, CRM Online

Developer Platform & Strategy Group 36

Commitmentzu Interoperabilität, hybride Architekturen und Composite Applications

Integrate with existing assets such as AD & on-premises applications

Platform spans mobile, client, server & cloud

Technical depth from proven technologies

© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. 7

26.01.2009

Developer Platform & Strategy Group Developer Platform & Strategy Group 38

verbinden lokale Software mit “Cloud”-Services

erstrecken sich über Unternehmensgrenzen hinweg

verwenden vielfältige Endgeräte

ermöglichen die freie Wahl der Bereitstellung

ergänzen Software mit geschäftsrelevanten Services

verbinden Services mit Werten installierter Software

Fakt – Konvergenz von SOA, SaaS und Web2.0 ermöglichtdie nächste Generation der Anwendungen

www.msdn.microsoft.com/architecture

Developer Platform & Strategy Group 39

KonsistentesProgrammiermodell

fürEntwicklungund Betriebeinerdurchgängigen UX

Microsoft

Application

Platform

Client Erfahrungen Universales Web

Developer Designer

Developer Platform & Strategy Group 41

…durchgängiges, integriertes Anwendererlebnis über alle Clients, Server und Services

On-premises & Hosted Server

MicrosoftOnline Services

Developer Platform & Strategy Group 44

Build, Test, Debug und Deploy mit bereits bekannten Entwicklungswerkzeugen

On-premises & Hosted Server

Desktop & Mobile Experiences

Client Server ServicesCloud Platform

Developer Platform & Strategy Group 45

Vom Designer über den Architekten bis zum professionellen Entwickler

© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. 8

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Developer Platform & Strategy Group 46

Requirements Management

QoS Management

Requirements Analysis

Project Planning

Task Assignment

Bug Tracking

Architecture Modeling

Analysis and Design

Design for Deployment

Code Analysis

Unit Testing

Version Control

Database Design

Database Source Control

Database Test Data Gen

UI Design

UI Prototyping

UI Flow Modeling

Test Case Management

Manual Testing

Load Testing

Automated Testing

Portfolio Management

Project Organization

Stakeholder Communication

Customer Support

Infrastructure Architecture

Infrastructure Deployment

Business Process Definition

Business Decision Maker

Information Worker

Developer Platform & Strategy Group 47

Zyklischer Prozesssammelt Metriken

Tester

Entwickler

Architekt

IT Projekt-managerBusiness

Analyst

DBADesigner

Prozessgeführtes, teamübergreifendes

Projektmanagement

Collaboration

Zentrales Repositorymit Projektanalysen

Software Qualität

VordefinierteReal-time Reports

für Projektportale

Projekttransparenz

MSDN Agile Dev: http://msdn2.microsoft.com/en-us/architecture/bb404166.aspx

Developer Platform & Strategy Group 48

Chance: Zukunft und Innovation gestalten mit Software plus Services

Developer Platform & Strategy Group 49

Trend:

Evolution der Technologie ermöglicht neue Geschäftmodelle und

Differenzierung der strategischen Wettbewerbsposition

Die Verschmelzung der Geschäftsprozesse und branchenspezifischer,

rollenbasierter, auf den Menschen fokussierter Produktivität, steht im

Zentrum der Effektivität und Effizienz von Unternehmen

Konvergenz:

Transformation der Services fordert Konvergenz der IT-Modelle

Microsoft Strategie:

Software plus Service = Das Beste aus beiden Welten vereinen!

Interoperabilität ist Grundvoraussetzung der Software plus Service Strategie

Kunden können Vorteile von Services, Enterprise- und Devices-Software

optimal orchestrieren um strategische Wettbewerbsvorteile zu erreichen

Developer Platform & Strategy Group 50

Vertiefende Informationen zu allen Themen

09:00-10:30 The next wave of application opportunity, Mi 8.1 Ulrich Homann

11:00-11:45 Heads in the Cloud, Feet on the Ground, Mi 8.2 Holger Sirtl (Ersatz für Gianpaolo Carraro)

14:30-15:30 Applikationsarchitektur modularer Rich Client-Anwendungen Mi 8.3 am Beispiel der Windows Presentation Foundation, Jörg Jooss

17:00-18:00 Strukturierte Prozessunterstützung und integriertes ALM von Mi 8.4 Modellierung bis Test mit VSTS Rosario, Christian Binder

18:30-20:00 Composite Applications 2.0 – Aufbau von Software+ServicesNmi 4 Architekturen in der Praxis, Dariusz Parys

09:45-10:30 Prozessintegration und Best Practices in der Produktentwicklung Mi 1.1 bei Microsoft Corp., Marcus Alt

17:00-18:00 Programmierung für Multicore CPUs, Mi 7.4 Klaus Rohe

Developer Platform & Strategy Group 51

Software plus Services Der Kunde kann frei wählen

© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. 9

26.01.2009

Developer Platform & Strategy Group (D&PE) 52

© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing

market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee t he accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

www.microsoft.de/officewww.microsoft.de/soawww.microsoft.de/almwww.microsoft.de/architecturewww.microsoft.com/azurewww.microsoft.com/interopwww.microsoft.com/opensource