Software Park Thailand : The New Challenge
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Transcript of Software Park Thailand : The New Challenge
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Software Park ThailandThe New Challenge
Assoc.Prof. Dr. Thanachart NumnondaDirectorSoftware Park Thailand15 December 2010
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Agenda
Software Park Thailand : Overview
Asian Software Parks
Thailand ICT markets and Trends
Software Park Thailand Next Vision & Mission
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Software Park Thailand :Overview
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Software Park Thailand
May 1997 : Approved by the cabinet
November 1999 : Established and moved to the current building
April 2001: Grand opened by HRH Princess Maha Chakri Sirindhorn.
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Software Park Directors
Dr. Rom Hiranpruk
Ms. Suwipa Wanasathop
Assoc.Prof.Dr.Thanachart Numnonda
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Software Park Initial Vision
Software Park Thailand National Science and Technology Development Agency (NSTDA)
Ministry of Science and Technology, Thailand
“To become a top-rate learning organization that supports entrepreneurs to create a strong world-class software industry, making software an enabler for competitiveness of the Thai economy.”
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SWP Services
Technology Transfer
• Promote transfer of relevant
technologies for software
industry –professional and
management levels
Incubation
Promote and incubate new start-ups software entrepreneurs
Infrastructure & Facility Support
Office Rental, Training & Meeting Room Rental
IT Consulting Center for Industry (ICCI)
( ICT-Enablement)• Promote use of IT, to all sectors of the economy to help increase productivity and competitiveness
Quality Improvement
• Improve standard of local software companies to international level
Business Development& Market Enabling
• Promote new market opportunities
• Create environment conducive for software businesses
Software Park : Initial Mission
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Software : Social Infrastructure
GrowthGrowthEngineEngine
EnablersEnablers
High Performance EconomyHigh Performance Economy
EducationEducation PublicPublicHealthHealth
IndustryIndustry&&
BusinessBusinessEtc.Etc.
Information TechnologyInformation Technology
Software IndustrySoftware Industry
NationalNationalWealth Wealth
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Software Park: Vision & Mission
Vision & MissionVision & Mission
Technology Trends Technology Trends
ProcessProcess
Human ResourceHuman Resource
GrowthGrowthEngineEngine
EnablersEnablers
EducationEducation PublicPublicHealthHealth
IndustryIndustry&&
BusinessBusinessEtc.Etc.
Information TechnologyInformation Technology
Software IndustrySoftware Industry
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Infrastructure & Facilities Support
Incubation
Software Business Enabling
IT Enablement
Technology Transfer Center
Inside Software Park
Technology Transfer Center
IT Advisory
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Infrastructure & Facilities SupportDuring 2000-2009
• 140 companies, 3 Associations / 32 International companies • At present : 100% Occupied, 53 companies (10 are international)
• 1,017 workers employed• Generating US$ 9.7 Million Income; Export US$ 1.0 Million
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International Companies in our house
S3 (pronounced "S-cube") targets on Research/Development in IT and Engineering. Expertise is based on strategic tools for industry mainly Computer-Aided Decision for Management, Design, and Manufacturing using variety of technologies.
Game design, game programming, 2D and 3D art and animation, game music and sounds.
provider of enterprise-class process automation solutions that help software development organizations establish effective end-to-end processes
Specialization on sales and services for precision tools and also SPC application software
Technology service and management consulting company, focusing on three key areas: Design, Data Entry and ICT.
Development of complete website solutions from design to web application development / Web System and database design
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Incubatees 2002-2009
NIS: บริษัท เน็ตเวิร์ค อินโฟ โซลูช ั่น จำกัด
CONNEXIONEXPERT
Open Enterprise Systems
SP SOFTWARE SERVICE CO.,LTD.SP SOFTWARE SERVICE CO.,LTD.
DREAMDIGITAL
TM
Innovation * Creativity * Knowledge
ADVANCE
PAST PERFORMANCE
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Elixir Software Co., Ltd.
Automate your vision…
Incubatees 2002-2009
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JASUMEDIA.COM
Incubatees 2002-2009
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Software Business Enabling
Collaboration with Industry Enabling software business on the new IT
Trends Business Matching Promote Thai Software Brand Go to Market Program (Local/International) Empowerment Program Develop Strategic Alliances
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Promote use of IT, especially through use of appropriate software, to all sectors of the economy to help increase productivity and competitiveness.
OBJECTIVE:
IT Enablement
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Set Strategic Plan & activities
Mutual Goals
Get Requirement and Information
Form-up Alliance
Choose Potential Partners
Identify Strategic Industry1
2
3
4
5
6
IT Enablement Process Journey
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HEALTHCARE
FOOD & AGRICULTURAL
TOURISM
RETAIL
LOGISTIC OTHERS
IT for Interest Industries
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What IT Enablement Did?
e-Marketing for 1-3 Stars Hotels
e-Marketing for SMEs
IT for SMEs
E-Marketing for Hotel Industry
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IT Professional Development
Technology Transfer
The Center for the Human Capital Development to build and enhance IT capability of both individual and organizations by collaborative educational activities and initiatives with the network of renown partner organizations in Thailand and overseas.
PARTNERS:
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Technology Transfer
Professional Short Courses:
A variety of courses in 4 categories for IT professionals to learn the skills and acquire the knowledge with the experienced instructors of the partner organizations. The 4 categories:
IT Management
SW Architect and Design
SW Engineering and Process
SW Technology : Java, Microsoft
Professional Training Program: RSA Conference 2009,San Francisco USA
Strategic IT Governance & Information Security Management
Information Security Manager
Information Security Administrator
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Certification Programs for Professionals:
A funding program to support and promote the individual’s possesses the capability to competently perform the role in an organization.
2006 – 2008 (# of Certified Professional)
• Certified Information Auditor (CISA) - 9
• Certified Information Security and System Professional (CISSP) - 7
• Certified Software Project Manager (CSPM) - 24
• Certified Software Quality Analyst (CSQA) - 15
• Certified Software Tester (CSTE) - 12
Technology/Management Seminars:
A series of the seminars to disseminate knowledge and information on leading-edge technologies, update trends of the IT and SW industry, the management best practices and related topics benefiting the Thai SW industry.
Technology Transfer
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Top 10 ICT – 8 February 2008
2009 The Year for Opportunity or Survival
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IT Certification Day 2000 - 2007
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IT Advisory
Knowledge-based center to increase productivity and improve quality of software companies to achieve business excellence through software process improvement.
Community/ PartnershipThailand SPIN, Expert Pools, SEI Partner Alliance
Knowledge based centerNewsletter, Tools, Process Library, BOK
White paper, Articles.
UserMaturity
OrganizationMaturity
People Maturity
CMMI ACQ• CMMI Dev• CMMI Ser.• People CMM• ISO 9000• ISO 20000• ISMS
• PSP• TSP• Lean• ITIL• SPI AI• SPISE
CMMI in Thailand Maturity Level 2: 9 company Maturity Level 3: 23 company Maturity Level 5: 1 company
Total 33 Company
SPIAISPIAI
Industry Maturity:• (SW Productivity Repository
and Benchmarking)
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SPI@ease Program: Provide funding support up to 70% for the cost of CMMI implementation To 25 Thai Software Enterprises.
64% of CMMI Organization in Thailand are from the SPI@ease Program.64% of CMMI Organization in Thailand are from the SPI@ease Program.
Maturity Level 2: 8 companies
Maturity Level 3: 13 companies Total 21 Companies
INITIATIVES FOR INDUSTRY
GartnerGartner: Thailand is one of the top 30 off shoring destinations (December, 2008)
103 Thai Software developers are training and implementing PSP in their organization. 33 Thai Certified PSP Developers. “No.1 in Southeast Asia”
“No.1 in Asia Pacific”“No.3 in the world”
PSP Initiative Program: Provide funding support up to 70% for training , tutorial & exam cost to 100 Thai Software People.
IT Advisory
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: IT Advisory
INITIATIVES FOR ACADEMY
SPIseSPIse Builds up Software Process Improvement Knowledge to Thai Academic by transferring Knowledge from S/W Industrial to Lecturers.
10 Universities joined the program, SPI Knowledge transfers to 628 Collegians and industry through SPI Articles and Process Templates.
49 lectures trained to the “SPI Train the trainer course”, 1 SPI Course material & Instructor Manual.
The SPI AISPI AI pattern Software Process Improvement course for educating Thailand Academy SPISPIAIAI
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INITIATIVES FOR COMMUNITIES
Thailand SPINThailand SPIN: Promote software process improvementsoftware process improvement &software quality &software quality by providing forums for discussions and sharing of software improvement experiences andideas through 3 main areas:Testing, Project Management, Product and Process Quality Assurance.
The IASA ThailandThe IASA Thailand chapter exists to promote IT ArchitectIT Architect by providing a forum for discussions and sharing of IT Architect experiences and ideas.
9 Seminars & 3 Workshops in 2009, 1,118 SW people attend SPIN activities and 701 members
4 Seminars & IT Architect Regional Conference, 420SW people attend IASA activities in 2009.
IT Advisory
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Software Park Thailand
Innovation Cluster 1,Thailand Science Park
Software Park Phuket
Korat Software Park
E-saan Software Park
Chiang Mai Software Technology and Outsourcing Centr
: Thailand IT Cluster
www.swpark.or.th
www.sciencepark.or.th
www.softwareparkphuket.com
www.koratswpark.org
www.esswpark.org
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: Asian IT Cluster & Partnership
Malaysia MSC & Technology Park
Myanmar ICT Park
Vietnam Software Park
Korea
India,STPI
China MOU between Software Park Thailand & Software Park/IT- related organizations
2003.01.21 Myanmar ICT Park
2000.10.31 Korea Institute of Multimedia Contents & Software2005.06.21 Korean Game Development & Promotion Institute
2004.06.22 MSC Management Services Sdn. Bhd.
2007.07.11 Software Association of New Hampshire
2007.10.29 Singapore Hangzhou Science & Technology Park2008.04.23 Value-added Service Committee China Association of Communication Enterprise2008.05.12 Hangzhou Economic & Technological Development Area (HEDA)
2008.02.18 Hong Kong Wireless development Center
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Asian Software Parks
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Asian Software Parks
Cyberjaya in Malaysia : 1997 $1,000m
Dalian Software Park in China : 1998 $55m
Nankang Software Park in Taiwan : 1999 $612m
Quang Trung Software City in Vietnam : 2001 $14m
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Asian Software Parks
Source:Economist Intelligence Unit 2008
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Economist Intelligence Unit Report
Governments should aim to create and sustain a policy environment that makes their entire country attractive to those who build or finance technology businesses.
Start-up firms have higher survival rates inside parks than outside them.
Asia’s software parks have not become innovation hubs.
The focus on exports can pose long-term growth issues.
Fast and cheap telecoms services are critical to software development and are best promoted through liberalisation.
Asian governments can do more to promote venture capital.
Education policy needs to be directed to create sufficient numbers of highly-skilled graduates.
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Asian Software Parks
Source:Economist Intelligence Unit 2008
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Asian Software Parks
Source:Economist Intelligence Unit 2008
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The alliance was set up in 2008 as an act of cooperation between software parks
Nine countries and territories: Thailand, China, Taiwan, Hong Kong, Malaysia, Brunei, Nepal, Burma and Singapore.
There are 16 software parks and related software-industry promotion organisations in the alliance.
The third annual conference was held in Phuket in 2009.
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Suggestion on Domestic Software Industry
It is not straightforward for governments to identify what they need for a domestic software industry to bloom.
Examples:
– India most important asset; English speaking and relatively low-cost engineering staffs
– Chinese government is setting up its own funds to rival international firms.
Invest on
– Communications infrastructure
– Human Capital
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Thailand ICT Market&
ICT Trends
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The Thai IT market is the largest in the South East Asia region and, is projected to grow at a CAGR of 12% over the 2010-2014 period.
The total value of Thai domestic spending on IT products and services should pass US$5.4bn in 2010 and US$8.7bn by 2014.
Thailand’s ICT Market Highlight
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Economic Recovery in 2010
Growing PC penetration
New technologies and business models, mobile Internet, Cloud computing, 3G mobile and WiMAX, and industry trends, such as software-as-a-service (SaaS), Green IT and virtualization
Thai Smartphone market up 200%The first 6 months of this year saw the smart phone market
reach 330,000 handsets
The market expects to reach 800,000 handset units by end of 2010.
Thailand’s ICT Market Highlight
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Broadband market is growing
Lower price with higher bandwidth
2.6 Million Homes has broadband
Average speed is 6 Mbps
Market size 20,000 million bahts
Cloud computing is emergingMany enterprises now consider the private cloud
Some company; True IDC & TOT, start to invest on the public cloud
Internet banking & mobile banking / e-commerce is growing
Thailand’s ICT Market Highlight
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Fixed, Mobile & Internet Usage
Source: 1. www.nectec.or.th/internet/ “Internet user profile in Thailand” report, NECTEC.
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69 Million mobile users in Thailand
24 Million Internet users as of June 2010, 35% penetration
Mobile broadband users 1.66 million, was only 595,000 last year.
By 2014, the number is expected to rise to almost 30 million.
100,000 users of Facebook on mobile phones.
Mobile & InternetUsers 2010
Source: 1. www.nectec.or.th/internet/ “Internet user profile in Thailand” report, NECTEC. 2. Internet Telecommunication Union 3. www.nso.go.th
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12 Million mobile Internet users as of June 2010, 17% penetration
Mobile Internet Market size is 1,000 Million bahts
Telco providers
AIS (300,000 Aircard Users)
DTAC
True: 3G Testing in Bangkok
TOT : 3G
CAT : CDMASource: AIS
Mobile & InternetUsers 2010
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Thailand’s ICT Market 2008-2009
& Outlook 2010
Source: SIPA, ATCI, NECTEC, Software Park Thailand
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Source: SIPA, ATCI, NECTEC, Software Park Thailand
Thailand’s ICT Market 2008-2009
& Outlook 2010
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Thailand’s Software Market 2008-2009
& Outlook 2010
Source: SIPA, ATCI, NECTEC, Software Park Thailand
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Software Business : Past
SoftwareCompanies
DemandGovt / Private
- Drive Demand-Train Industry
-Business Matching
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Next Major Computing Cycle
Source: Morgan Stanley 2009
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Source: Morgan Stanley 2010
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Tablets
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SmartPhones
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New Trends
Web 2.0
Web as a Platform
OS/Device independence
Large scale computing
Software as a Service
Cloud Computing
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Gartner Trends 2011 Cloud computing
Mobile Applications and Media Tablets.
Social Communications and Collaboration.
Video.
Next Generation Analytics.
Social Analytics.
Context-Aware Computing.
Storage Class Memory.
Ubiquitous Computing.
Fabric-Based Infrastructure and Computers.
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Social Business Landscape
Source : Hinchcliffe at SBS 2010
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The 21st Century Business Environment
Source : Hinchcliffe at SBS 2010
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Cloud Computing Era
Source: ITRI ASOCIO Summit 2010
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Cloud Computing Value Chain
Source: ITRI ASOCIO Summit 2010
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Opportunity for DevelopingNations to leapfrog
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Software Park Thailand :Next Mission & Vision
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Software Park Vision
“The future of Software Park is not a location, it is a platform and community on
the Internet.”
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The New Challenge
International public cloude.g.Google App Engine, Microsoft Azure
Salesforce, Amazon
Local public cloudTrue IDC
Enterprise cloud
Public Cloud Services (PaaS)e.g. Google APIs, Local APIs
Social Network APIse.g. Twitter, Facebook
Local Web Services
International Cloud Apps (SaaS)e.g. DropBox, Salesforce, CRM on Demand
Local Cloud Apps (SaaS)
Cloud Devicese.g. Tablets, SmartPhones, Desktop
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Software Business : Present
SoftwareCompanies
UsersGovt / Private
-Landmark -Technology Advisor
-Collaboration-Strengthen Industry
-Drive Demand
Cloud Market Place
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FacilityManagement(Landmark)
TechnologyAdvisory
Collaboration
StrengthenSW Industry
DemandDriven
Software Park
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Software Park Role
Landmark as a Thailand Software Center
Technology advisor for a new software computing era
Collaboration with the Industry, University
Strengthen Industry
Drive demands for a new software market
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Software Park : Mission
SWP Services
Technology Transfer
• Promote transfer of new
technologies for software
industry –professional and
management levels
Infrastructure & Facility Support
Provide Platform, Office Rental, Training & Meeting Room Rental
Technology Enabling
• Promote use of Cloud Services
• Enterprise 2.0•Testing Services / Showcases
IT Consulting
• Improve standard of local software companies to international level
Software Business Enabling
•Collaboration with the industry
• Drive Demand on the new market
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Cloud Computing Market
Type Sellers e.g. Buyers
Public: SaaS SoftwareCompanies
Google Apps,Dropbox,
Solutions from anySoftware companies
End users
Public : PaaS PlatformService Provider
Google App Engine,Microsoft Azure,
True IDC
Developers,Software
Companies
Public : IaaS DataCenterProvider
Amazon EC2, S3Go Grid, True IDC
Enterprises
Private Vendors HP, IBM, Oracle, Fujitsu, BMC
Large Enterprises
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Strategic Projects
Software ParkBranches
Students :Ready to Work
InnovationSpace
Mobile / CloudDevelopment
SoftwareTesters
Software Solutions
Software :E-Market Place
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Technology TransferMobile Application Training
– Android
– IOS Programming; short course, Mini-Master
Cloud Computing Training– True IDC
– Microsoft Azure
– Google App Engine
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Mobile Testing Center
Mobile Application Developer community
Handset Testing Center
Partner with TRIDI, NECTEC
Grow applications on Cloud Device
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Innovation SpaceWhere does Innovation happen?
Developer corners / mobile office
Grow community / Business
Can be part of the branch
Need seed money at the beginning
Strong Impact to the industry
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Software e-Market Place
E-Market place for Thai software solutions.
Local Cloud Market
Promote Thai softwares for SME & Worldwide
Social Media and On-line Marketing
Virtual business matching
Collaborate with IT associations
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The Strategic Positioning to Win in the“Flat World”
WinnersAre the integrators who can effectively integrate
the optimal resources in the world
or
Are the integratees who are leaders in a segment of each industry and who become the
best alternatives in the world
Mr.Stan Shih : Co-Founder Acer Corp.