©2012 MASSTLC ALL RIGHTS RESERVED.

The New Role of Software in an Internet of Things World

John CanosaThingWorx

a PTC Company

Jeff KaplanTHINKstrategi

es

Colleen SmithProgress Software

Bill ZujewskiAxeda

• Enables connectivity.• Controls/secures

connections.• Captures data.• Analyzes data.• Shares data.• Provisions services.• Etc., etc., etc.

Software Makes IoT Work:Scanners, Systems & Solutions

Panelists

John Canosa, Chief Strategist for Connected Products, ThingWorx, a PTC business

Colleen Smith, VP of SaaS, Progress Software

Bill Zujewski, CMO & EVP of Product Strategy, Axeda

Discussion Topics How IoT is changing our customers’ businesses?

How is IoT changing our software businesses?

What are the new software requirements in the IoT?

How must SW vendors change to meet new IOT needs?

What are the biggest SW challenges in the IoT?

How is the market segmentation for SW changing?

What is the taxonomy of new IoT SW opportunities?

Real-world case study examples.

Enables Users to Develop and Run

M2M and Internet of Things Applications10X Faster

The 1st Application Platform for the Connected World that….

50B

2020

1B

2010

New Applications

Rapid Growth from 1B to 50B Smart Connectable “Things

1T

2035

Sensors, Devices, Machines

50B

2020

5M APPS1B

2010

New Applications

50B Connectable Things willRequire 5M Unique Apps

1T

2035

Sensors, Devices, Machines

500M APPS

The Network

Internet, Device Clouds & Mobile Networks

FixedApps

General PurposeDev. Tools APIs APIsAPIs

Past – APPs Built w/General Purpose Tools

Sensors, Devices &Equip.

Comm.Elements

Wireless Provisioning

Complex Programming

Build Platform Services on a Project

Difficult to Maintain/Evolve

High Risk, High Cost

Barrier to Innovation

Result: 1st M2M/IoT

Era Failed

Rigid Packaged Applications

Fragile CustomApplications

The Network

Sensors, Devices &Equip.

ThingWorx Rapid ApplicationDev. Platform

Simplified Development

Core M2M/IoT Services Built-in

Low Risk & Cost

Simple Business Integration

Catalyzes Innovation

Result: Accelerating Pace of M2M/IoT

ThingWorx – Complete & Designed for Purpose

Cloud

Big Data

Social

Enterprise

ThingWorx Marketplace™ Magnifies Ecosystem Power

• Ecosystem extends ThingWorx capabilities and enhances its competitive advantage

• Accelerating M2M/IoT adoption through global sharing of IP• Creating additional revenue streams for extensions, apps, etc

ProgressTurning ideas into business reality—fast

Colleen SmithJune 2014

Made to

SHARERapid to

BUILDFlexible to

MOVE

Demands of Modern Business Applications

Ecosystems of data working togetherSimple to develop, deploy, manage

Unity of on-premise, cloud, mobile

© 2014 Progress Software Corporation. All rights reserved.14

© 2014 Progress Software Corporation. All rights reserved.15

Why Progress?

The next generation of application software development

• Best-in-class, purpose-built products/services

• Data integration, big data, mobility, data analytics

Global support, local presence

140,000 organizations and over 4 million users

Software for any cloud, any platform, any mobile device, or any “thing”

30-year track record of success

Customer and Partner value… Now

16 © 2014 Axeda Corporation – Do not reproduce without permission – COMPANY CONFIDENTIAL

Axeda MissionConnect Things, Collect Data, Change Outcomes

Machine CloudIntelligently collect and organize

the world's machine and sensor data making it easy to access and use

Reduce FailedCustomer Interactions

Connected Product

Improve Threat Detection

ConnectedSecurity

Predict InsuranceClaim risk

Connected Car

Optimize RadiationTreatment Delivery

Connected Health

17 © 2014 Axeda Corporation – Do not reproduce without permission – COMPANY CONFIDENTIAL

Axeda’s IoT Platform

Manage

Build

Connected Machine Management AppsWeb applications to remotely monitor, manage, track,

service and control wired and wireless intelligent devices and assets.

IoT Application Enablement PlatformCloud-based platform and tools to simplify the

development of apps. Includes data management, scripting engine, web services and SDKs.

ConnectIoT Connectivity Middleware

Cloud-based connectivity and communication software to connect devices and process, transform, organize, store and

transfer machine and sensor data

18 © 2014 Axeda Corporation – Do not reproduce without permission – COMPANY CONFIDENTIAL

IoT Value Curve

Unconnected Fight fires Limited product

feedback High cost of

service

Connected Remote access

as allowed Fragmented

information Reactive

response to issues

Serviceable Remote access

as needed Some proactive

monitoring Service cost

avoidance Electronic

software delivery

Predictive maintenance

Monitor and report on services

View and analyze product data

Leverage usage data for new product enhancements

Intelligent

Optimized Enterprise

integration Configuration

and warranty management

Pay-per-use models/billingintegration

Track and locate /inventory management

Differentiated New revenue-

generating capabilities

Cloud-delivered, customer applications

Replenishment management

Remotely control products

Compliance and audit reporting

Mobile integration

Cloud-to-cloud-to-mobile mashups

Level 2Level 3

Level 4

Level 5

Level 6+

Level 1

CONNECT

MANAGE

BUILD

Integrate

Reinvent the Product

Experience

Analyze

Service

VALUE