Software is eating public transport : the digital revolution in transport
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Software is eating public transport December 2013 1 Strategy and innovation consulting 74, rue Ange Blaise • 35000 Rennes [email protected]
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Transcript of Software is eating public transport : the digital revolution in transport
Software is eating public transport December 2013
1
Strategy and innovation consulting 74, rue Ange Blaise • 35000 Rennes [email protected]
Software is eating public transport
This presentation is subject to the Creative Commons License BY : Feel free to reuse this content, adapt or remix . You should always cite this document : 15marches, software is eating transport, December 2013
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« Software is eating the world »
In a famous interview Marc Andreessen , founder of Netscape and investor in Silicon Valley (Facebook , LinkedIn, Groupon , ... ), defends the principle that the majority of economic activities depends on software for their value creation.
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Software is eating the world
The largest books, music , video, games , leisure, ... companies are already software companies
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Software is eating the world
It’s time for telephony, retail, travel, banking… to be disrupted
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Software is eating the world
«Now the software will interfere in all sectors of the economy, hybridize with the hardware and affect the positions and margin levels for all incumbents»
Nicolas Colin www.colin-verdier.com
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Photo : Antoine Duhamel
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Software is eating public transport
Software is eating public transport
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What is the matter ?
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Software is eating public transport
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Control the value chain
By providing the best customer experience for each stage of the traveller’s journey
Ticket Office Vending Machine
From automation ...
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Service evolution in transport
Web Sites Call Centers
Screens
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… to dematerialization
Service evolution in transport
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Channels have evolved, but the services have changed little
Control the value chain
© Pho
to JC
Valienn
e
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Web & mobile companies will take advantage of this situation
Web and mobile strengthen the traveller: they provide access to dozens of other new solutions
Everyone can launch a new app to help traveller’s journey
The customer is no longer tied to the transport companies for these services
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What’s the matter ?
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Trip planning and GPS
Compare driving to transit in real time, from the homepage
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New support services for mobility
Forecast the comfort of your journey
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New services ticketing and payment
Buy and pay easily
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New communication services and customer relationship
A peer-to-peer dialogue with the brand
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A customer’s journey without the transport company
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A serious risk for the company’s value chain
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Web & mobile companies change the business model
Image and concept :Design Depot
Web and mobile are no more simple media
• PtoP plateforms allow travellers to rate, locate and inform the “community”
• They leverage the “crowd power” with simple, free and addictive tools
Every passenger could be a service provider
Every car seat could be part of the mass transport system
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What is the matter ?
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Share your information with your community
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Find a car to share
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Find people to rent your car
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Share your parking place
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Find people to share your trip
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Every passenger could be a mobility service provider
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Every passenger could be a mobility service provider
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Software is eating public transport
Medias Services New Model
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To be continued…
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If you like this presentation, share it ! And feel free to contact us to share your ideas and projects 15marches Strategy and Innovation Consulting 09 72 32 67 94 [email protected]
Stay in touch
Nicolas Colin et Henri Verdier, autors of the excellent book l’Âge de la multitude, inspired the title and the cover. Merci à eux
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Remerciements
