Software Engineering Excellence - The key to mastering the Digital Transformation in Organisations

Daniel MéndezSoftware & Systems Engineering

Software Engineering Excellence –The key to mastering the Digital Transformation in Organisations

@mendezfe

http://zentrum-digitalisierung.bayern

Industrial (R-)evolution(s)

Digitisation4

Advancement in automation, interconnection and flexibility(Today)

Mechanisation1

Introduction of production facilities(18th century)

Electrisation2

Introduction of production lines base on division of labour(19th century)

Electronisation3

Introduction of (ICT) electronics for production control(1970’s)

Economical, political, and societal change (“transformation”)

Enablers of Digital Transformation

§ (ICT) Infrastructure § Exponential technological progress§ Hardware-related progress (smaller, faster, cheaper, more standardised)§ Software-related progress (methodologies, languages, abstraction)

§ Interconnection & automation§ Services and information as new resources§ Vanishing boundaries➤ New ways of working➤ New (“digital”) business models,

e.g., by networking and composition

➤ Everything happens in a breath-taking speed

Technology User Reach-out

0 10 20 30 40 50 60 70 80

Angry Birds

Facebook

Internet

TV

Radio

Telephone

Years to reach 50 million users

Source: Citi Digital Strategy Team

* Marc Andreessen (WSJ, 2011)

“Software is eating the world”

Let’s talk about Software

01 int partition(int arr[], int left, int right)02 {03 int i = left, j = right;04 int tmp;05 int pivot = arr[(left + right) / 2];06 while (i <= j) {07 while (arr[i] < pivot)08 i++;09 while (arr[j] > pivot)10 j--;11 if (i <= j) {12 tmp = arr[i];13 arr[i] = arr[j];14 arr[j] = tmp;15 i++;16 j--;17 }18 };19 return i;20 }

01 i nt par t it ion( i nt ar r [] , int lef t, i nt r ight )02 {03 i nt i = lef t, j = r ight ;04 i nt t mp;05 i nt pivot = arr [( lef t + right ) / 2];06 w hi le (i <= j) {07 w hi le (ar r [i] < pivot )08 i++;09 w hi le (ar r [j] > pivot )10 j- - ;11 i f ( i <= j) {12 t mp = arr [ i] ;13 ar r [i] = ar r [j] ;14 ar r [j] = t mp;15 i++;16 j- - ;1 7 }

1 8 };1 9 re tu rn i;2 0 }

20 lines of code


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }


1 8 };1 9 re tu rn i;2 0 }

~2.000 lines of code(Still a toy example…)

100.000 lines of code

(We’re getting somewhere…)

100.000 lines of code

TypicaliPhone app

TypicaliPhone app

Hubble SpaceTelescope

TypicaliPhone app


Mars Curiosity Rover

10.000.000 lines of code

TypicaliPhone app


Mars Curiosity Rover

Firefox browser

10.000.000 lines of code

Large Hydron Collider


Facebook


Facebook

Modern high-end car


Facebook

Modern high-end car

Total DNA* of a mouse(*base pairs in genome)


Facebook

Modern high-end car

Total DNA* of a mouse(*base pairs in genome)

Google codebase

2.000.000.000 lines of code

“Software is eating the world”, indeed

* Marc Andreessen (WSJ, 2011)

Software-driven Transformation swallows all Industrial Sectors

(Hig

her)

Educ

atio

n

?

…

Exemplary Symptoms of the Digital Transformation

The largest taxi company does not own any taxi

Source: Tom Goodwin, The Battle Is For The Customer Interface, TechCrunch.com

The largest app providers barely develop own apps

The most popular (social) media services do not create own content

What is their business model?

?

InMrd.USD USA AsienJD.com 48Salesforce.com 49priceline.com 63Baidu 72eBay 73Tencent Holding 190Amazon 199Facebook 226Alibaba 233Google 373

Market Value of TOP-10-Internet companies10/2015

Platform provider

Meanwhile, Digitisation in Germany as it is perceived

How to master the Digital Transformation?

As a first step:

Increase awareness about the role of software

What does this mean for my organisation?

The Role of Software in Organisations

§ … as a product

§ … in the product (e.g. automotive, avionic)

§ … for research & development (e.g. in medicine and chemistry)

§ … for information processing (e.g. banking and insurance)

§ … as an infrastructure (e.g. in production and logistics)

What is it for you?

Software Engineering is a new strategic core competence

Software…

Challenges in Today’s Software Engineering

Traditional (legacy) software systems

New level of complexity where traditional approaches don’t scale anymore§ From specific-purpose data to Big Data to Smart Data (analytics)§ From Agility over Fast Experimental Cycles to Chaos Engineering§ From highly specialised teams to interdisciplinary and distributed teams

Next generation of software systems§ (Evolving) software families§ Adaptable standard products with value for the individuals§ Virtualisation / Cloud computing / Software as a service§ Human-centred software systems§ Highly connected (cross-domain) systems of systems§ …

What are yours?

3 Important Principles to Master the Digital Transformation

➤ From ICT governance to more experimentation / failure culture➤ From centralistic hierarchies to (more) enterprise agility➤ Rethink the role of the CIO

➤ Methodologies over technologies➤ Identify your topic expects (you probably have them already)➤ Cultivate interdisciplinary teams for cross-domain projects

➤ Foster knowledge transfer➤ Collaborate with research institutions and universities➤ Better understand needs of customers and employees

Continuous Learning

Culture &

Structure

SoftwareCompetence

Further reading§ Talk by Arnold Picot: Digitalisierung der Arbeitswelt: Zwischen Flexibilisierung und

Polarisierung? (Basis for infographic on slide 2)§ Tom Goodwin, The Battle Is For The Customer Interface, TechCrunch.com§ Manfred Broy, Software Eats the World – Zehn Thesen zur strategischen Bedeutung von

Software in Wirtschaftsunternehmen, SEI, 2015 (Basis for discussion on role of software in organisations and principles)

Image sources§ http://infobeautiful4.s3.amazonaws.com/2013/10/1276_Lines_of_code_Sep2015_FB.png

(Basis for illustration of software sizes)§ https://upload.wikimedia.org/wikipedia/commons/d/d6/A-line1913.jpg (Used in slide 2)

References

Software Engineering Excellence - The key to mastering the Digital Transformation in Organisations

Engineering

Transcript of Software Engineering Excellence - The key to mastering the Digital Transformation in Organisations